Ray serves as CEO of the Digital Asset Management System XDAM, currently the asset management service of choice by Fortune 500 organizations including NBCUniversal, Time Inc, Bloomingdales and Discovery Channel.

A photographer, media executive and asset monetization expert, Ray developed Booxie as a way to better share life’s most meaningful experiences. As CEO, Ray directs the overall operation, including the development and execution of design, functionality, branding, marketing and printing fulfillment. Booxie is more than a job for Ray. He’s on a mission to fill a void in the social space for expanded creative expression. Ray is one of entertainment’s visionary leaders in digital photography and asset monetization, having over the years garnered millions of dollars in additional asset revenue for NBCUniversal, ABC TV and The Walt Disney Company, where he held top executive positions as head of Photography and New Media. This unparalleled expertise is a driving force behind Booxie’s integral revenue stream model, which was envisioned by Ray. He is committed to making Booxie a viable source of revenue and quantifiable promotion for brands big and small.

With an annual budget of well over 10 million dollars, he lead the division to become the industry leader in photo creation, management, distribution and asset capitalization. He led the organizations that managed original content for 2 major broadcast networks, 20 original cable networks and 5 studios. He also spearheaded the development of modern data management systems to create full service workflow solutions used by publicity and marketing teams throughout the entertainment industry today. They are all currently using the data storage, asset distribution and business systems developed through his oversight and direction.Also under his creation and direction, the NBCU Photo Bank now preserves and licenses one of the world’s largest and rare collections of entertainment images with more than 36 million assets. He led NBCU into their partnerships with the Associated Press and then Getty Images to exclusively distribute digital content worldwide including 150,000 of the most influential news and entertainment outlets across the European Union. The agreement marked the first time exclusive TV content from any US television broadcaster had such wide-ranging international distribution garnering the company millions in unrealized dollars.In addition to the NBCU Photo Bank, Slay oversaw NBC Media Village and its press and promotional assets, which are distributed to 3,000 registered users/outlets; managed a staff of 30, including photo producers, photographers, retouchers, digital managers, new media asset creation managers, and licensing specialists, while also overseeing a roster of creative, data management and software developers. He also oversaw more than 350 galleries and 2700 days of episodic coverage each year across the NBCUniversal Television Group; managed nearly 3,000,000 original photo assets annually produced by the Photography, New Media and Digital Media Distribution Division.

Slay was the Vice President, Photography & New Media at The Walt Disney Company and ABC Television Network where he created the first division of its kind at the company. After Disney’s acquisition of ABC, Slay merged the two photo departments creating the largest working photo division in entertainment at that time where he took millions of combined content that were subsequently digitized, preserved, managed then monetized unlocking millions of dollars in unrealized photo assets.He also created the first online data management media platforms specifically for Walt Disney Television, Touchstone Television and ABC Television; collaborated on the most sophisticated asset management tool of its time, LIGHTBOX; collaborated on innovations that led to photographers’ ability to edit and upload images directly from digital cameras. He had oversight for staff of 37, with an annual budget of 8 million dollars, that including photographers, retouchers, photo producers, new media content creators, content strategists, as well as a roster of creative, data management and software developers. Slay had daily management for ABCMediaNet and its press and promotional assets.