Ray Vasquez

Ray Vasquez Email and Phone Number

Senior Graphic Designer | Branding | Campaign Ideation | Digital & Traditional Illustration @ Katz & Associates
san diego, california, united states
Ray Vasquez's Location
Corona, California, United States, United States
Ray Vasquez's Contact Details
About Ray Vasquez

As a Senior Graphic Designer with 15 years of experience, I build innovative brand experiences by developing high-quality conceptual solutions and integrated marketing campaigns.My passion for storytelling enables me to evolve brands’ visual language and create breakthrough ideas for varying customer touchpoints. I ideate and present inspiring visual concepts to pitch campaigns and generate buy-in for art design. I translate these concepts into inventive proposals by building storyboards, mock-ups, and visual references.While developing creative deliverables, I ensure the quality and accuracy of collateral, including compelling motion graphics, visual effects, and animations. I employ a hands-on approach to drive budget control and schedule adherence while directing art design projects from concept to completion.I foster customer service, lead and mentor talented artists, and cultivate solid relationships with multi-practice teams. As someone with a passion to learn new creative trends, I stay up to date with market and competitor insights and industry-standard technologies, such as Adobe Creative Suite.SELECTED ACCOMPLISHMENTS:- Furthered launch of 4 Kawasaki product lines by overseeing brochure concepting, copywriting, and post-production.- Expanded a $1.4M account by 28%+ by leading global promotions and photography for 10 different product lines.- Drove brand awareness and consistency across PSG Dover’s 7 subsidiaries by executing a major rebranding initiative.Key Skills: Graphic Design & Motion Graphics, Product Launch Collateral Development, Video & Animation, End-To-End Project Management, Executive-Level Partnership, Adobe Creative Suite, and Visual Communication.ray@rayvasquezcreative.com

Ray Vasquez's Current Company Details
Katz & Associates

Katz & Associates

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Senior Graphic Designer | Branding | Campaign Ideation | Digital & Traditional Illustration
san diego, california, united states
Employees:
43
Ray Vasquez Work Experience Details
  • Katz & Associates
    Designer
    Katz & Associates Jan 2023 - Present
    San Diego, California, United States
    • branding campaigns, including concept pitches, lookbook creations, and brand strategy presentations• Secure client approval through the design and presentation of identity packages featuring branded materials like signage, uniforms, and business cards, incorporating feedback as necessary.• Provide guidance and mentorship to junior graphic designer, ensuring professional growth and skill development• Collaborate effectively with the art director, project managers, and senior account executives to align project goals and execution strategies
  • Ray Vasquez Creative
    Creative Consultant
    Ray Vasquez Creative Nov 2011 - Sep 2022
    Greater Riverside & Orange County Area
    1. I facilitated the rollout of 4 Kawasaki product lines by leading the concepting, copywriting, and post-production of photoshoots and brochures. During this project, I managed 25 employees and governed a $150K budget per shooting.2. I highlighted the brand mission of Community Through Hope, a trauma-informed services provider for the unsheltered. To do so, I painted 2 large-scale murals consisting of 7 social justice advocates from ideation to completion. In addition, I supported a PR release and conducted a formal presentation to the city.3. I developed all promotional materials for Community Through Hope and Love Thy Neighbor’s music and arts festival. Besides creating all brand elements and items, I conducted website and social media marketing in partnership with Live Nation.4. I advertised the launch of a new restaurant by devising and supervising the art direction. Specifically, I built menus, interior design artwork, and social media ads, such as posts on upcoming events.5. I managed the photoshoot and post-production for the Lexus LFA concept car. My assets were eventually used during the product’s go-to-market launch.Key Skills: Business Operations Leadership, Account Development & Growth, Budgeting & Finance Management, Product Launch Marketing, Brand Development, Website & Social Media Advertising.
  • Paradyme
    Art Director
    Paradyme Jul 2021 - Jul 2022
    Temecula, California, United States
    At this position, I solely administered a worldwide brand refresh by revamping all brand elements as well as website and social media collateral. Then, I designed 8 presentation decks with business metrics and market insights to generate brand awareness and investor buy-in.As a result, I enabled Paradyme to raise $5M in 3 weeks from its first pitch deck, the organization’s most successful funding round until that point. I also developed email campaigns in HubSpot to conduct automated follow-ups and maintain investor interest.I delivered guidance to the creative team and oversaw and mentored a marketing manager at this position.Key Skills: Brand Appeal & Investor Confidence, Team Leadership & Guidance, Global Brand Refresh, HubSpot.
  • Deanhouston Inc
    Art Director
    Deanhouston Inc Aug 2013 - Jul 2020
    Ontario, Ca
    : I represented this B2B integrated marketing communications firm as PSG Dover’s agency of record. To this end, I oversaw a major rebranding program to create brand alignment and recognition across the client’s 7 subsidiaries.I governed the complete promotional campaign for KSB’s product line, including concepting, budgeting, location shooting, and creative development. While doing so, I built a relatable brand and created a unique selling proposition by analyzing key market and competitor trends.To drive competitive differentiation, I performed market analysis, constructed mood boards, and built a distinctive and contemporary brand identity. I won customer buy-in by ideating and rolling out a photography-led brochure specifically designed to address critical client needs.Ultimately, I directed the post-production on photography assets of 2,000+ products. To do so, I formulated hero shots, supervised 5 photoshoots, and built a global naming convention for assets.I also drove brand awareness for other B2B clients in major trade shows by designing collateral for a technical audience. Apart from streamlining workflows for 4 designers, I recruited and trained a direct report on standard procedures.Key Skills: Brand Awareness & Consistency, Corporate Rebranding, Trade Show Promotions, Customer Service Enhancement, Photoshoots & Post-Production, Competitive Differentiation, Unique Value Proposition.
  • Deanhouston Inc
    Freelance Designer
    Deanhouston Inc May 2013 - Aug 2013
    Grand Terrace, Ca
  • Stylecraft Marketing
    Freelance Art Director
    Stylecraft Marketing Feb 2013 - Apr 2013
    Rancho Santa Margarita, Ca
    Steered the production of ASICS’s brochures for 2 premier vintage product lines at this AOR. Developed the concept, administered photography, and managed printing; created brand style in collaboration with the photographer.
  • Caps Association
    Creative Director / General Manager
    Caps Association Aug 2005 - Oct 2011
    Irvine, Ca
    Superintended the development of all photography assets and 10 brochures at Kawasaki’s sole AOR. Ensured print quality while managing the press check process. Oversaw 5 photo studio employees and recruited and mentored 6 designers.• Expanded the $1.4M account by 28%+ by leading global promotions for 10 different product lines. Governed a ~$120K budget per shooting while administering studio and on-location photography.
  • Directv, Inc.
    Art Director
    Directv, Inc. 2003 - 2006
    El Segundo, Ca
    • Lead Creative for Pay-Per-View Movies photo shoot and creation of print advertising and postcard promotional mailers for NFL Sunday Ticket, MLB Extra Innings, NBA League Pass, Mega March Madness, and NHL Center IceSome of the campaigns I provided Art Direction and production work for: Mega March Madness, NFL Sunday Ticket, Cricket Ticket, NHL Center Ice, MLB Extra Innings, SPORTS PAK, Pay Per View Movies, Pay Per View Boxing & Wrestling Events, Packaging and In-Store Display.
  • Van Group
    Senior Graphic Designer
    Van Group 2002 - 2003
    • Design 100+ page product catalogs and developing sub-brand campaigns was the main responsibility as Senior Designer• Provided photo direction for all studio photography captured to support catalogs
  • Smp International
    Art Director
    Smp International Nov 1999 - Jul 2002
    Newport Beach, Ca
    SMP was a lifestyle clothing company. The clothing line had a strong presence in the Skate, Snowboard, Surf, and MotoX industry.While employed at SMP, I was responsible for all marketing material. This included the creation of all graphics applied to apparel and hats, Trade Show Booth design and branding, Website Direction, National Advertising, POP posters and sales materials, catalogs, brochures, and photo shoots.
  • Costco Wholesale
    Graphic Designer
    Costco Wholesale Jul 1990 - Nov 1999
    Greater Seattle Area
    The last 2 years of work at Costco Wholesale were spent at the corporate office just outside of Seattle Washington. I was 1 of 5 designers working for the Costco Connection. The Connection was a monthly magazine with +1M in circulation. As a designer for the Magazine covers and article layouts, created original artwork to accompany articles, and oversaw the production of a quarterly catalog including photo direction for all new product requiring photography.

Ray Vasquez Skills

Creative Direction Art Direction Advertising Brochures Logo Design Graphic Design Indesign Graphics Photoshop Illustrator Adobe Creative Suite Layout Brand Development Web Design Typography Direct Mail Photography Digital Photography Corporate Identity Catalogs Location Scouting Packaging Microsoft Office Pre Press Marketing Interaction Design Integrated Marketing Illustration Visual Communication Posters Branding And Identity Concept Development Brand Developement Email Marketing Image Manipulation Creative Strategy Corporate Branding Flyers Photo Shoot Production Copywriting Mac Flash Screen Printing Budget Budgets Adobe Photoshop Page Layout Adobe Illustrator Image Editing Business Cards

Ray Vasquez Education Details

  • The Art Institute Of San Diego
    The Art Institute Of San Diego
    Design
  • Marian Catholic High School
    Marian Catholic High School

Frequently Asked Questions about Ray Vasquez

What company does Ray Vasquez work for?

Ray Vasquez works for Katz & Associates

What is Ray Vasquez's role at the current company?

Ray Vasquez's current role is Senior Graphic Designer | Branding | Campaign Ideation | Digital & Traditional Illustration.

What is Ray Vasquez's email address?

Ray Vasquez's email address is ra****@****ive.com

What is Ray Vasquez's direct phone number?

Ray Vasquez's direct phone number is +195141*****

What schools did Ray Vasquez attend?

Ray Vasquez attended The Art Institute Of San Diego, Marian Catholic High School.

What skills is Ray Vasquez known for?

Ray Vasquez has skills like Creative Direction, Art Direction, Advertising, Brochures, Logo Design, Graphic Design, Indesign, Graphics, Photoshop, Illustrator, Adobe Creative Suite, Layout.

Who are Ray Vasquez's colleagues?

Ray Vasquez's colleagues are Randal Henderson, Alec Phillipp, Jason Lantier, Heidi Lutz Anderson, Jennifer Lemos, Jennifer Dill, Marlean Thomas.

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