As a Senior Graphic Designer with 15 years of experience, I build innovative brand experiences by developing high-quality conceptual solutions and integrated marketing campaigns.My passion for storytelling enables me to evolve brands’ visual language and create breakthrough ideas for varying customer touchpoints. I ideate and present inspiring visual concepts to pitch campaigns and generate buy-in for art design. I translate these concepts into inventive proposals by building storyboards, mock-ups, and visual references.While developing creative deliverables, I ensure the quality and accuracy of collateral, including compelling motion graphics, visual effects, and animations. I employ a hands-on approach to drive budget control and schedule adherence while directing art design projects from concept to completion.I foster customer service, lead and mentor talented artists, and cultivate solid relationships with multi-practice teams. As someone with a passion to learn new creative trends, I stay up to date with market and competitor insights and industry-standard technologies, such as Adobe Creative Suite.SELECTED ACCOMPLISHMENTS:- Furthered launch of 4 Kawasaki product lines by overseeing brochure concepting, copywriting, and post-production.- Expanded a $1.4M account by 28%+ by leading global promotions and photography for 10 different product lines.- Drove brand awareness and consistency across PSG Dover’s 7 subsidiaries by executing a major rebranding initiative.Key Skills: Graphic Design & Motion Graphics, Product Launch Collateral Development, Video & Animation, End-To-End Project Management, Executive-Level Partnership, Adobe Creative Suite, and Visual Communication.ray@rayvasquezcreative.com
Listed skills include Creative Direction, Art Direction, Advertising, Brochures, and 46 others.
