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I am best known for leading sales teams through dramatic periods of growth. I specialize in building high performance sales teams. I have successfully held editorial, sales, and sales management positions at Rodale, Meredith, Quarto and Fox Chapel Publishing.My current specialty is helping small to mid-size publishers sell books on Amazon. If you do not have dedicated people assigned to driving your Amazon business, my team can help you. Whether a publisher handles Amazon direct, or goes to market under a sales/distribution agreement, whether you are in Vendor Central or Amazon Advantage, your success will depend on the quality of your product listings. If you use a distributor to manage Amazon, we will provide them with enhanced listing that increase your sales. My team specializes in Amazon specific SEO and writing product listings that convert browsers into buyers. As an editorial leader my teams have developed book, magazine, CD ROM, website, marketing and promotional programs. l have managed creative teams working in all of these formats. I have successfully managed book editorial teams as large as 50 plus people and sales teams of 10 people. I am experienced in key account management, and have successfully worked with senior management at Fortune 500 companies. I believe creating product without a sales and marketing plan is a mistake. I bring a strong sales focus to editorial development, and an editorial focus to sales efforts. I have managed both in-house sales staff and independent sales rep groups. I am not a literature guy, my work has always centered on creating and selling hardworking editorial products that empower the reader. My sales specialty is specialty retail. I am well versed in issues surrounding sustainability, homeowners, gardening, DIY, woodworking, crafts, and alternative energy.
Ray Wolf Agency
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PrincipalRay Wolf Agency Mar 2004 - PresentUnited StatesRepresenting both authors and publishers. For authors I serve as a traditional agent, representing editorial projects. For publishers I provide a variety of services from sales plan development and management, to making key account calls, to editorial planning and development.
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Director, Sales & Business DevelopmentFox Chapel Publishing Jul 2013 - Mar 2017East Petersburg, Pa.I managed all sales efforts, managing a team of 6 1/2 sales people, a three person sales support team, and independent rep groups. We sold to traditional book outlets, and a variety of specialty retailers. I worked with the company founder and President on new business development activities, including acquiring three companies, and successfully implemented two licensing opportunities.
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Category Manager, Home & GardenQuayside Publishing Group Jul 2012 - May 2013St Petersburg, FlBuild and manage sales within the Home & Garden business sector.
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Publisher, Quayside Publishing GroupCool Springs Press Aug 2011 - Jun 2012Minneapolis, MnLargest gardening book publisher in the US, specializing in state and regional gardening information. -
Chief Financial Officer And Managing EditorEcofocus Worldwide, Llc Jan 2009 - Jul 2011St Petersburg, FlEcoFocus Worldwide is the pre-eminent provider of branded research and consumer insights to marketers of green and sustainable products and services. The company conducts both research and consulting business worldwide. As Managing Editor I am responsible for creating marketing research reports. -
Senior Editor, Home Depot.ComThe Home Depot 2000 - 2002Managed day to day operations of editorial and art teams for launch of e-commerce initiative. Point person on acquiring rights to how-to content from publishers for use on company web site. -
Director New Business Development, Book GroupMeredith 1993 - 2000Developed new books, and new profit centers. Licensed corporate brand names for use on new books, including Home Depot, Ortho, and Stanley. Managed the Better Homes and Gardens book editorial and art staffs. Dewveloped extensive category management program for sale of books and magazines at all Home Depot stores. -
Director Of Custom PublishingRodale 1974 - 1988Started as magazine photo-journalist for Organic Gardening magazine. Moved to book writing and editing for home improvement, woodworking, home building, energy conservation and fitness topic areas. Editorial director for Organic Living book club. Launched Rodale Custom Publishing to develop custom publications for clients. -
PhotojournalistUnited States Marine Corps 1967 - 1971Combat Correspondent in Vietnam, 3rd Marine Division. Writer, Leatherneck Magazine.
Ray Wolf Skills
Ray Wolf Education Details
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Magazine Journalism
Frequently Asked Questions about Ray Wolf
What company does Ray Wolf work for?
Ray Wolf works for Ray Wolf Agency
What is Ray Wolf's role at the current company?
Ray Wolf's current role is Book Sales, Selling on Amazon, and Business Development.
What is Ray Wolf's email address?
Ray Wolf's email address is ra****@****ith.com
What is Ray Wolf's direct phone number?
Ray Wolf's direct phone number is +150339*****
What schools did Ray Wolf attend?
Ray Wolf attended Northwestern University.
What are some of Ray Wolf's interests?
Ray Wolf has interest in Gardening And Sailing.
What skills is Ray Wolf known for?
Ray Wolf has skills like Publishing, Publications, Books, Editorial, Magazines, Marketing, Editing, Content Strategy, Creative Direction, Content Development, New Business Development, E Commerce.
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