I am best known for leading sales teams through dramatic periods of growth. I specialize in building high performance sales teams. I have successfully held editorial, sales, and sales management positions at Rodale, Meredith, Quarto and Fox Chapel Publishing.My current specialty is helping small to mid-size publishers sell books on Amazon. If you do not have dedicated people assigned to driving your Amazon business, my team can help you. Whether a publisher handles Amazon direct, or goes to market under a sales/distribution agreement, whether you are in Vendor Central or Amazon Advantage, your success will depend on the quality of your product listings. If you use a distributor to manage Amazon, we will provide them with enhanced listing that increase your sales. My team specializes in Amazon specific SEO and writing product listings that convert browsers into buyers. As an editorial leader my teams have developed book, magazine, CD ROM, website, marketing and promotional programs. l have managed creative teams working in all of these formats. I have successfully managed book editorial teams as large as 50 plus people and sales teams of 10 people. I am experienced in key account management, and have successfully worked with senior management at Fortune 500 companies. I believe creating product without a sales and marketing plan is a mistake. I bring a strong sales focus to editorial development, and an editorial focus to sales efforts. I have managed both in-house sales staff and independent sales rep groups. I am not a literature guy, my work has always centered on creating and selling hardworking editorial products that empower the reader. My sales specialty is specialty retail. I am well versed in issues surrounding sustainability, homeowners, gardening, DIY, woodworking, crafts, and alternative energy.
Listed skills include Publishing, Publications, Books, Editorial, and 20 others.