National Key Account Manager
Shanghai
Location: ASC Headquarter Key Account Team, Shanghai. Report to: Key Account General Manager Responsibility: Off Trade (Jun.2015 – Oct.2015):1. Take care of Off Trade national deal with Sam's Club, Walmart & Metro. In charge of national Off Trade KA team with 9 staff.2. Deal with KA HQ for yearly contract & promotion. Sales tracking and business analysis to understand ASC business status. Tailor-made promotion to push off-take value. Valuable investment to get more TGs and key poster promotion. New products proposal to get more assortment. Main competitor marketing intelligence to grab more marketing share. Account HQ monthly meeting to keep the high standard service and good relationship. 3. Sales team management and store sales performance review. Weekly meeting with KA sales team, monthly budget and sales performance review, sales call to the key outlets to review national program and promotion fulfillment, marketing research for competitors' tendency, align with KA HQ to resolve the regional implementation issue.On Trade (Nov. 2013 – Oct. 2015)1. Take care of On Trade national deal with International hotel group, and premium restaurant chain, including Hilton, IHG, Shangri-la, Lei Garden, Jade Garden, Wanda Group, Wang Prime. 2. Deal with KA HQ for national contract & promotion, and lead regional KA sales team for national program implementation. Keep the existed KA program running well, and also need to develop the new KA program. Key accounts HQ relationship maintaining, by monthly meeting or conference call for program review, and the next execution plan. KA national service follow-up.3. Regional sales team efficient management, National program training, sales performance tracking to hit the sales target, investment control to reach the planning margin level. Regular marketing visit with regional sales team, and sales call to all regions, that lead sales team to negotiate with key properties to fully comply with the national program.