Senior Creative Strategist
CurrentManage and oversee all creative processes from concept to completion.Creative direct still and video shoots across multiple different types of brands ranging from fashion to restaurant to wellness and many more. Lead a team of graphic designers on social-first content around campaigns, events, holidays, product, and more. Work with brands / clients to create a strong digital creative presence, social aesthetic & voice. Work with Paid Media and Google team to analyze and report on the effectiveness of ad creative and pivot when needed as part of the large performance creative ecosystem.Build Brand Strategy Decks & Creative Bibles.Oversee organic and overlay copy across all channels.Develop larger creative strategy across organic social, paid media & website.Build out roster of freelance team members such as photographers, DPs, animators, assistants, models, agents, etc. while maintaining and cultivating those relationships.