Ray Alonso Email & Phone Number

Florida, United States

DISASTER RELIEF, WATER DAMAGE, WIND DAMAGE, FIRE DAMAGE, FLOOD DAMAGE

Miami/Fort Lauderdale Area

•Responsible for representing Spanish Language Television channel WSBS "Mega TV" with local advertisers and advertising agencies in a professional manner. •Create advertising proposals and presentation to local direct business and agencies.•Maintaining relationships and favorable contacts on a regular basis with the current and potential account.•Selling commercial airtime, event sponsorships, and marketing campaigns entailing research, promotions, copywriting. Servicing new business development, and collecting for station clients. •Preparing proposals using Microsoft software such as Excel, Word, and Powerpoint. •Use Research media software (Tapscan, WideOrbit, MapMaker, Qualitap, etc) to better serve the client and position campaigns for success.•Design and recommends sales programs and sets short and long-term sales strategies. •Target potential local advertisers and develops relationships in order to acquire new accounts•Rely on experience and judgment to plan a strategy and accomplish assigned budgets.•Monitors the market stations to keep informed on what advertisers are doing in competitive stations.

Miami/Fort Lauderdale Area

Creating a portfolio of client accounts and monitoring the ongoing activities related to them.Managing, reviewing progress and delivering the client’s advertisement projects.Conducting meetings with the clients as well as informing them about the current work status of their projects.Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.Monitoring work performance of colleagues and setting sales targets.

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

Coral Gables, Fl

•Sell multiplatform advertising campaigns to new clients. •Achieve maximum revenue potential across all mediums •Be proficient and knowledgeable in all ESPN platforms and sales offerings •Maintain and grow current revenues from existing clients by adding new ESPN platforms into their media mix•Proactively drive new business by prospecting and researching new accounts•Identify and cultivate relationships with senior level personnel who make or influence advertising purchasing decisions•Performs necessary analysis and planning to assure that the objectives and priorities for each sales call are established and met in time frames acceptable to the client•Develop strategy for sales presentations to clients

Miami/Fort Lauderdale Area

•Leverage strong communication skills to effectively develop sales potential in new market areas.•Utilize strong analytical and planning skills, combined with extensive sales and marketing knowledge, to devise, negotiate and execute sound business plans including on air platforms, key promotional events and location remote events. •Instrumental for consecutive growth in company’s revenue through skyrocketing performance that surpassed existing market competitors.•Solely manage the negotiation & purchase of several million dollars in broadcasting contracts and agreements through personally sought out new business leads.•Provided personal customer service with attention to detail resulting in an increase of on total average 28% within directly established clientele sales each quarter.

Miami

Miami/Fort Lauderdale Area

•Ability to strategically plan and execute promotional materials and marketing services•Launching new products into marketplace to replace existing products•Exhibit products at trade shows and attend trade shows to review competitors products•Develop written launch plans outlining the launch process, present launch plans to senior management for approval•Ability to use companies vast resources to generate new business and garner bigger share of market•Manage and motivate sales team to meet and exceed sales goals •Educate clients of all promotional and marketing materials. Assist in developing the clients concept to successfully present the product to the industry. •Consistently exceeded 300 cold and follow-up calls weekly, earning recognitions as one of the top ten representatives (out of 125) based on call and sales volume.•Served as integral member of team that delivered single-year sales increase of 30%, benchmarking year-end revenues of $6.25M in 2007