Account Strategist
CurrentAs an Account Strategist, my key responsibilities include providing holistic marketing strategies for new and legacy clients across Paid Search, SEO, and Social platforms ensuring campaigns meet performance goals and driving revenue growth. Additionally, my role includes new business development by leading discovery calls, attending industry events, and improving client transition processes. Finally, as an Account Strategist, my responsibilities include assisting in product development with Digible’s SaaS product by developing product roadmaps, priority and assisting in managing sprint planning for technical teams. Other key responsibilities include: • mentoring team members on strategy best practices as it relates to the marketing funnel• planning, managing and executing on company quarterly initiatives• identifying risk and growth potential clients and developing retention or revenue growth strategies Results: • maintains a 97% retention rate with new and existing client portfolio• 30% lead to close ratio• maintains a 50% higher than agency standard average number of platforms and revenue per account