Project Executive, Marketing
Current• Collaborated with the internal team actively contributing to research, ideation, script writing, designing creatives and onboarding 127 influencers for promotional partnerships, analyzing influencer’s ROI. Generated over 28+ Million views on social media. Executed influencer marketing campaigns, increasing sales by 68.4% in Q1 2022.• Developed and introduced “Influencer Brand Guide” for consistent brand representation and identity across promotional channels.• Collaborated with the… Show more • Collaborated with the internal team actively contributing to research, ideation, script writing, designing creatives and onboarding 127 influencers for promotional partnerships, analyzing influencer’s ROI. Generated over 28+ Million views on social media. Executed influencer marketing campaigns, increasing sales by 68.4% in Q1 2022.• Developed and introduced “Influencer Brand Guide” for consistent brand representation and identity across promotional channels.• Collaborated with the Content & Communication Marketing team to plan and execute 4 new product launch.• Pitched 162 Marketing Strategies and 3 campaign ideas along with action plans to the Marketing Lead.• Developed a database of 400+ Influencer’s contact numbers and details• Consistently delivered work ahead of the deadline and surpassed KPIs.• Won a Hackathon by collaboratively planning innovative marketing ideas for the new Online Batch Product. Show less