Aritra Ray Email and Phone Number
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With an expertise in M2M communication, my current work revolves around the IoT sector specially in the Transportation Domain. The most important achievement/ my company's upgradation, has been to get the constrained devices talk to themselves using wireless technologies such as ZigBee, LoRaWAN and Wifi. This has greatly increased the field of communication, which is no longer constrained by the length of the cables that previously connected these devices. The second upgradation has been to connect these devices to the IoT cloud using services from two different cloud platform for two different projects. Connecting securely to the internet from the devices is most important step that I have led my company to.A graduate from the University of California, Davis MBA program. I have 6 years of experience in semiconductor, industrial automation, IoT projects and IT industry in diverse roles. For the last one year worked in the capacity of a Marketing with NXP Semiconductors, Micron Technology & Broadcom. I have led as Lead Project Engineer and Marketing Strategist for Control Devices; I was ultimately responsible for working with numerous government agencies in fulfilling contracts that install and commission traffic signaling systems at road intersections, as well as maintaining firefighting systems throughout government buildings. In my role as strategist, I opened an advertising department that has seen the revenues of the company grow, close to double.I also have a prior experience working for Infosys Technologies Ltd. as a Systems Engineer and ETL developer for Data Warehouses. During this period I was involved in making a Data repository for a US based pharmaceutical company and in a Data Migration for a UK based major retail brand.I am looking to deepen my knowledge in Marketing and Business Analytics through my MBA education at the University of California, Davis Graduate School of Management, and utilize prior and new skills in a Consulting position.
Control Devices
View- Website:
- controldevices.net
- Employees:
- 29
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Chief Technology OfficerControl Devices Oct 2017 - Present- Developed and commissioned a completely Wireless Traffic Signalling System. Pioneered its innovation and implementation across various states in India- Developed a GPS based time switch that switches ON at dusk and switches OFF at dawn- Currently working on Traffic flow pattern prediction using Deep neural networks -
Technical Marketing (Contractor)Broadcom Limited Aug 2017 - Oct 2017Palo Alto, California, Us -
Mba Capstone Project ConsultantBroadcom Limited Sep 2016 - Dec 2016Palo Alto, California, Us• Feasibility study of an upcoming communication protocol.• Identify potential markets with their respective TAM.• Study the competitive landscape.• Come up with recommendation with the way forward. -
Ebu Segment Marketing InternMicron Technology Jun 2016 - Oct 2016Boise, Idaho, Us• Developed and Implemented Go-to-market strategies for its Enterprise 500 GB Solid State Drive• Conducted market research and interviewed clients to help position the Non-Volatile Memories sold and recommend the pricing of products used mostly in the Aerospace & Defense Industry• Identified Opportunities and product fits in Aero-space & defense with a TAM worth $200M, securing separate fundings in advertisements budget• Researched & Identified opportunities for growth in memories for consumer products with Tokyo 2020 Summer Olympics in focus -
Product Marketing InternNxp Semiconductors Dec 2015 - May 2016Eindhoven, Noord-Brabant, Nl• Worked on the go-to-market strategies and product launch for Microcontroller that power the IoT space• Created a Price model using regression to see how additional features affect the price of a product• Fixed problems in pricing for a couple of loss-making microcontrollers by analyzing their prices with NXP’s & competitor’s other products. This resulted in their removal and reduction in the advertisement costs by ~5%• Assisted NXP’s microcontroller business line in the development and implementation of its product marketing plans including international market analysis, product pricing, and product launch for the newer generation of LPC products• Assisted in the positioning and pricing of product and solution launches -
Product ManagerControl Devices Jan 2014 - Jul 2015•• Engineered and implemented an IoT solution for Smart Home. • Managed the smart home/ connected home operations and build roadmaps for the product• Implemented multiple projects in the IoT space using Siemens PLCs, Raspberry pi to facilitate smooth traffic flow in intersections• Implemented smart traffic signs project which will be deployed at various places in the city of Kolkata by the end of 2018• Expanded the operations in the advertisement space that led to an increase in revenue in the following year by ~15%• Added Indiamart as one of our distribution partner that led to a greater outreach in the country• Led the execution of Projects in eastern India worth INR 30 Million
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Systems EngineerInfosys Technologies Ltd Nov 2011 - Dec 2013Bangalore, Karnataka, In• Designed the Database Staging tables and executed the extraction of data from Flat-Files and Oracle database to Teradata based Core Tables for Project worth (~$1.2M)• Completed an end to end data migration for two different departments of CVS Pharmacy (CVS Caremark & Vertical)• Executed the Data Migration of the online repository for the UK based Retail Chain John Lewis (Project Worth ~GBP 300K)• Executed successfully two end to end projects concerning the creation of the Database Tables for Business Analytics• Led a team of three System Engineers towards successful completion of a small track for a US based client -
Automation Engineer InternControl Devices Jun 2009 - Nov 2011As an intern, I was involved in•Programming the controllers that were used in Traffic Signaling Systems.•Coordinating with engineers from Siemens while transitioning from S7-200 PLCs to S7-1200s
Aritra Ray Skills
Aritra Ray Education Details
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University Of California, Davis - Graduate School Of ManagementMarketing And Business Analytics -
West Bengal University Of Technology, KolkataElectronic And Communications Engineering
Frequently Asked Questions about Aritra Ray
What company does Aritra Ray work for?
Aritra Ray works for Control Devices
What is Aritra Ray's role at the current company?
Aritra Ray's current role is Chief Technology Officer at Control Devices| IoT consultant | Deep Learning Proficient.
What is Aritra Ray's email address?
Aritra Ray's email address is ar****@****nxp.com
What is Aritra Ray's direct phone number?
Aritra Ray's direct phone number is +9190387*****
What schools did Aritra Ray attend?
Aritra Ray attended University Of California, Davis - Graduate School Of Management, West Bengal University Of Technology, Kolkata.
What skills is Aritra Ray known for?
Aritra Ray has skills like Project Management, Leadership, Market Research, Product Marketing, Sql, C, Oracle, Informatica, Db2, Pl/sql, Core Java, Requirements Analysis.
Who are Aritra Ray's colleagues?
Aritra Ray's colleagues are Caelum Ellis, Rick Dowel, Monique Nigole, Max Farmer, Lorna Stevkovski, Abhijit Sardar, Arnel Pamatian.
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