Ray Watson Email & Phone Number

Responsible for marketing strategies and operations for the Lallier Group. Lallier Honda Montreal, Lallier Honda 40/640 (Repentigny), Lallier Honda Hull, Lallier Kia de Laval, Lallier Honda Pointe aux Trembles, Lallier Kia Vimont, Kia Ste-Agathe, Antirouille Krown Mtl-Est and Antirouille Krown Laval.

Boisbriand

(Contract Position)- Created and led an in-house plus freelance team of SEM specialists to replace outsourced Google ads campaigns for clients. - Responsible for AdOps and Google Ad Manager optimisation for several clients (francoischarron.com, courrierlaval.com). - Managed all web site projects with internal plus freelance team. Responsible for site design, coding and full SEO strategies for client sites. Most development work was done on Wordpress.- Part of the marketing… Show more (Contract Position)- Created and led an in-house plus freelance team of SEM specialists to replace outsourced Google ads campaigns for clients. - Responsible for AdOps and Google Ad Manager optimisation for several clients (francoischarron.com, courrierlaval.com). - Managed all web site projects with internal plus freelance team. Responsible for site design, coding and full SEO strategies for client sites. Most development work was done on Wordpress.- Part of the marketing strategy group responsible for creating marketing strategies, and go-to-market plans for clients. Show less

-Led the Digital Operations, Marketing and Product Development teams consisting of 8+ employees and 12+ freelancers. Digital Operations: Responsible for digital marketing consulting and fulfillment services, go-to-market strategy initiatives and communications programs across Nexthome’s line of businesses to support various sales channels. This included creating and managing client campaigns using Google Ads, Facebook/Instagram Ads, Programmatic ads (Geofencing and other programmatic… Show more -Led the Digital Operations, Marketing and Product Development teams consisting of 8+ employees and 12+ freelancers. Digital Operations: Responsible for digital marketing consulting and fulfillment services, go-to-market strategy initiatives and communications programs across Nexthome’s line of businesses to support various sales channels. This included creating and managing client campaigns using Google Ads, Facebook/Instagram Ads, Programmatic ads (Geofencing and other programmatic channels) as well as SEO and content creation campaigns. Product Development: Spearheaded the product development process. Researching, developing and taking to market all digital products. OAS – Online Advertising Solutions (Google Ads, Facebook/Instagram, Programmatic, SEO etc.). O&O – Owned and Operated Advertising Solutions (advertising solutions on the Nexthome websites and apps). Web and Syndication Platforms - Property listing solutions and syndication channels.Marketing: Managed the marketing team in charge of Nexthome’s marketing across both digital and print.Managed Ad Operations (Google Ad Manager) for Nexthome as well as Western Media Group and Totem, 2 business units under the Yellow Pages Group. Managed relationships with various business partners and suppliers (Google, Facebook, Juice Mobile etc).Premier Google Partner - Co-led an initiative whereby NextHome was invited to become a Premier Partner with Google Canada for the Canadian Real Estate channel - the first qualified invitee by Google Canada specializing in Real Estate (Jan 2016). Show less

- Responsible for researching, developing and taking to market all digital products (OAS – Online Advertising Solutions (Google Ads, Facebook/Instagram, Programmatic, SEO etc.). O&O – Owned and Operated Advertising Solutions (advertising solutions on the Nexthome websites and apps). Web and Syndication Platforms - Property listing solutions and syndication channels).- In 2014 launched the rentersguide.ca and newhomeandcondoguide.ca websites, iPhone and Android apps. Renters Guide IOS app… Show more - Responsible for researching, developing and taking to market all digital products (OAS – Online Advertising Solutions (Google Ads, Facebook/Instagram, Programmatic, SEO etc.). O&O – Owned and Operated Advertising Solutions (advertising solutions on the Nexthome websites and apps). Web and Syndication Platforms - Property listing solutions and syndication channels).- In 2014 launched the rentersguide.ca and newhomeandcondoguide.ca websites, iPhone and Android apps. Renters Guide IOS app was selected as a "Featured App" on the iTunes store 5 weeks post launch. During the Rental Marketing Awards in 2014 the rentersguide.ca website won Favourite Internet Listing Service (ILS) and Most Innovative Internet Listing Service (ILS) awards while the the rentersguide app won Best Mobile Experience.- Managed Ad Operations (Google Ad Manager) for YP Nexthome and Western Media Group.- Led the initiative to bring SEM/SEO in-house and built and led an internal team to fulfill these products. Drove performance via paid search (PPC), display advertising, remarketing, organic search, Facebook, Youtube and in-app advertising. Established a data-driven approach via web analytics for monitoring and reporting of online marketing campaigns- Supported the national Sales and Digital Strategy teams as a subject matter expert to identify, develop, and execute digital marketing campaigns and programs Show less

Responsible for supporting the VP Media (Auto123.com) and General Manager (Network Pixel) in the analysis and decision making process. Work with different teams (content, data, development, multimedia, advertising) in a data analysis role. - Analyze web site analytics data and develop content strategies to increase traffic.- Analyze web advertising and recommend improvements and optimization of current practices.- Develop, implement and analyze A/B testing for banner… Show more Responsible for supporting the VP Media (Auto123.com) and General Manager (Network Pixel) in the analysis and decision making process. Work with different teams (content, data, development, multimedia, advertising) in a data analysis role. - Analyze web site analytics data and develop content strategies to increase traffic.- Analyze web advertising and recommend improvements and optimization of current practices.- Develop, implement and analyze A/B testing for banner advertising.- Carry out competitive analyses and maintain an up to date market outlook.- Keep abreast of new technologies and how they can be applied to improve current platforms.- Analyze current platforms, workflows etc and recommend improvements and optimization. Show less

Laval, Quebec

- Responsible for the coordination, planning and implementation of all development projects for the development teams (10 - 15 developers). Served as the main contact point between development teams and clients, both internal (Auto123 division, Evolio division, Xprima division) and external (Mazda Canada, Hyundai Canada, Canadian Black Book, Car Cost Canada, Polaris, MSN Canada, Mannheim and many more).- Played a lead role in transitioning the development teams to the Scrum method of… Show more - Responsible for the coordination, planning and implementation of all development projects for the development teams (10 - 15 developers). Served as the main contact point between development teams and clients, both internal (Auto123 division, Evolio division, Xprima division) and external (Mazda Canada, Hyundai Canada, Canadian Black Book, Car Cost Canada, Polaris, MSN Canada, Mannheim and many more).- Played a lead role in transitioning the development teams to the Scrum method of development and implemented Jira as a new project management system. Show less

- Responsible for finding and testing the latest trends and developments in web technology.- Prototyping new technologies, driving new product development and working with each department in the company to implement new technologies and methods.- Overseeing SEO, SEM, analytics, social media and special projects.

- Responsible for online media sales and ad operations for Auto123.com and Moto123.com.- Team lead for a project to create an in-house ad server platform for Auto123.com and Moto123.com.- Responsible for social media and interactive marketing.- Analysis of analytics data and optimization of sites.- Search engine optimization and marketing.- Managed 1 employee and 2 contract sales positions.

- Managed web development and design teams (10+ employees)- Developed large portal systems and web site platforms for automotive dealers.

Developed websites for automotive dealers. HTML programming, integration with database backends, graphic design.

Data Analysis Course (Coursera), Data Analysis, Finished With Distinction

This course is an applied statistics course focusing on data analysis. The course will begin with an overview of how to organize, perform.

Cspo - Certified Scrum Product Owner, Agile Product Management

A Certified Scrum Product Owner (CSPO) is someone who has been taught (by a Certified Scrum Trainer) the Scrum terminology, practices.

From Boss To Coach: The Challenge For Managers

Dep, Web Development

M. Sc. (Agr), Agriculture

B. Sc. (Agr), Agriculture

Dec, Pure And Applied Science

High School Diploma