Ray Breedlove Email & Phone Number

Product Development Manager – Millwork | 2002 – 2011>Developed both new and existing product lines for our wholesale and contractor divisions in this commodity-driven market. Focused on millwork and non-commodity product lines. >Duties included vendor relations, program management, product initiatives, ROI analysis, product performance, customer acceptance, product mix (addition / deletion) analysis, marketing, and sales promotion. >Managed 14 primary vendors in five… Show more Product Development Manager – Millwork | 2002 – 2011>Developed both new and existing product lines for our wholesale and contractor divisions in this commodity-driven market. Focused on millwork and non-commodity product lines. >Duties included vendor relations, program management, product initiatives, ROI analysis, product performance, customer acceptance, product mix (addition / deletion) analysis, marketing, and sales promotion. >Managed 14 primary vendors in five primary product categories representing approximately 500 SKU’s. >Invested 50% of my time making sales calls to customers – independently and with area sales representatives. >Actively involved in various sales and marketing initiatives for the company including website development and enhancement, sales reporting enhancements, corporate and customer presentations, and promotional activities.>Increased regional sales volume by 85% to $13.5M and profits by 79% to $2.4M between 2002 and 2007. General Manager – Dealers Choice Millwork | 2004 – 2009>In addition to the product management responsibilities above, assumed general management responsibility (with a full P&L) of company’s only exterior pre-hung door production facility. >Duties include directing and mentoring the branch manager with ultimate P&L responsibility. >Facility staff included 20+ sales, production, delivery, and warehousing associates. >Created a 24-page four-color exterior door unit selection catalog. This catalog was updated annually. Co-op support came from our door slab, frame component, and commodity and decorative glass vendors. >In 2006, led a software conversion from a distribution-based system to a production-based system.>Created an inside sales team and shifted our focus from an operations-driven facility to a customer-focused environment. Grew exterior door sales 260% to $6.5M in two years. >Out of 13 eligible branches, ours received the company’s Phoenix Award for 2005. Show less

General Sales Manager | 1999 – 2002>Shared the P&L along with the company president / owner, VP of operations, VP of purchasing, and CFO. >Led 30+ employees in our sales and marketing department – including our wholesale, contractor, and retail sales divisions – who served 500+ customers. >Oversaw development of our first website. Synthesized all branding elements with the website, decals, business cards, letterhead, and catalogs. >Developed and managed an… Show more General Sales Manager | 1999 – 2002>Shared the P&L along with the company president / owner, VP of operations, VP of purchasing, and CFO. >Led 30+ employees in our sales and marketing department – including our wholesale, contractor, and retail sales divisions – who served 500+ customers. >Oversaw development of our first website. Synthesized all branding elements with the website, decals, business cards, letterhead, and catalogs. >Developed and managed an annual promotional campaign with “This Old House” on PBS; the program’s hosts appeared at our booth each year at the Spring Atlanta Home Show>Doubled sales in 12 years to $25M and tripled profits to $4.5MContractor Sales Manager | 1991 – 1999>Mid-management position that reported directly to the General Manager / Vice Chairman of the Board.>Directly responsible for managing and leading our contractor sales department that consisted of five outside and eight inside sales professionals – including a retail sales manager. This department consisted of residential, commercial, institutional, and retail sales. >From 1991 to 1999, contractor sales increased from 25% of overall corporate revenue, or $3.1M, to 60% of overall corporate revenue, or $15M; profits from contractor sales increased to 70% of corporate profits, or $5.3M. Window Specialist | 1990 – 1991>Reported to the General Sales Manager. Initiated, maintained, marketed, and grew new “premium” window programs for our wholesale, contractor, and retail sales division.>Heavily involved in research and selection of window products for company.>Position entailed professional sales presentations to chief buyers, owners, specifiers, and key sales personnel at selected key dealers accounts, residential and commercial builders, and architects. >Made field service calls, participated in consumer and trade shows, and led internal corporate training. Show less