Ray Chand

Ray Chand Email and Phone Number

Head of Marketing at Totally Workwear | Workwear Group | Wesfarmers Group @ Totally Workwear Australia
melbourne, victoria, australia
Ray Chand's Location
Melbourne, Victoria, Australia, Australia
Ray Chand's Contact Details

Ray Chand personal email

About Ray Chand

• Happiness. Health & Well-Being. Creativity. • 25+ years across Retail, Marketing & Digital. • 10+ years client side in senior marketing and customer experience roles with leading global and national iconic brands. • 10+ years agency side in business director / senior client relationship roles with global marketing and digital innovation agencies. • diverse industry experience (retail, apparel, FMCG, telco, financial services and more). • broad TTL marketing experience (traditional ATL & BTL, at point of purchase, right through to the very latest it cutting edge technologies). • multi / omni-channel experience bricks (owned and franchise) & clicks (eCommerce & Social).• leadership and coaching of diverse teams across all prior roles.• business unit & P&L accountability with multi-million dollar budget management.★ Career Highlights ★• leading company rebrand and store design projects (Totally Workwear / Wesfamers Group).• key leadership member and contributor to a digital innovation agency rebrand & relaunch (FutureLabs).• delivery of a world first and agency award-winning interactive & integrated media comm solution (Coca Cola Amatil).• development and management of a Global Retail Innovation Program (BlackBerry Asia Pacific).• management of a national store launch program entered in the AMI Awards (Telstra).• 200+ activation's and campaigns including management of a APMA Star Awards campaign.• av. 10/10 Net Promoter Scores (NPS) obtained via annual client satisfaction surveys.• development and management of Vodafone’s very first eCommerce site for 3 years.• valued representative in Senior Leadership Teams (agency & client side).

Ray Chand's Current Company Details
Totally Workwear Australia

Totally Workwear Australia

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Head of Marketing at Totally Workwear | Workwear Group | Wesfarmers Group
melbourne, victoria, australia
Employees:
8
Ray Chand Work Experience Details
  • Totally Workwear Australia
    Head Of Marketing Manager
    Totally Workwear Australia May 2020 - Present
    • Strategic marketing leadership across the Totally Workwear retail brand (90+ store network and eComm channel). • Creation and development of the Marketing team. • Leadership of agency partners. • Accountability of the national marketing budget / P&L.• Graduate of the RISE Leadership Acadamey.
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  • Futurelabs
    Business Unit Director
    Futurelabs Jul 2018 - Feb 2020
    Melbourne, Victoria, Australia
    A digital innovation agency that specialise in creating unique experiences across different environments.Leadership of sales and new business and introduction of new innovative products and services.• Leadership of all digital channels including website, SEO, SEM, eDM’s and social media content.• Creation and leadership of sales and marketing tools (credentials decks, new business proposals, tender responses).• Management of creative, development and store design agency relationships.ACHIEVEMENTS:• Relaunched the agency under new brand FutureLabs with new website, brand guidelines, sales & marketing tools.• Grew revenue by 120% in the first 6 months versus same period in prior year from new business in new industries.• Introduced new innovative tech to support Australia’s leading pharmaceutical retailer Chemist warehouse ‘Store of The Future’ pop up showcased to all suppliers and brands and 1,000 plus attendees.• Introduced new CRM platform HubSpot to capture leads, opportunities, sales and drive loyalty.
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  • Blueprint Group Australia
    Group Account Director
    Blueprint Group Australia Oct 2014 - Jun 2018
    Melbourne, Australia
    • leadership across Customer Experience, Experiential and Sales & Merchandising services.• group account leadership and growth of tier 1 accounts incl. Lavazza, KraftHeinz, Treasury Wines, Swisse, Telstra & Fonterra. • leadership and development of a Client Service team of 10 plus Specialised Field team. • trusted and engaged member of the Leadership Team.★ Achievements:• pitched, won and led a new $3m+ consumer electronics portfolio (above existing $4m FMCG account portfolio). • average 10/10 client Net Promoter Scores achieved via annual client satisfaction surveys.
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  • Pacific Brands
    National Marketing & Retail Operations Manager
    Pacific Brands Jun 2013 - Jul 2014
    Melbourne Area, Australia
    • developed and implemented sales & marketing strategies to evolve the retail network for iconic Australian apparel brands Hard Yakka, KingGee & franchise network Totally Workear (TWW). • owned the marketing & promotional plan, product merchandising, store systems & staff training.• led team of 3 and 200+ indirect reports and a $32m+ retail & field budget.• Retail & Extended Leadership Team member. ★ Achievements:• championed the new TWW store concept design, project managed new TWW store builds, obtained $2m CAPEX rebranding stores, managed 5 loss-making store closures.• rolled out Workwear’s first pop-up stores (27 nationally), mobile trailer and vans.• secured funding, developed and rolled out a National Sales Training Program across all 200+ staff. • devised key national campaigns, leading and contributing c. $4m in incremental sales, $1.5m EBIT.
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  • Tkm9 Group
    Group Account Director
    Tkm9 Group Apr 2011 - Jun 2013
    Melbourne, Australia
    • account leadership, management and delivery of innovative interactive projects across the agencies top accounts incl. Coca Cola Amatil, BlackBerry AsiaPacific, Westfield, TAC & Vodafone. • leadership and development of 2 Account Directors & 2 Account Executives. • full account and project management: brief responses, quoting, scheduling, production, WIPs.• ideation and pitch development with Creative, Strategy and Group Account Directors.• client relationship management of hardware and software partners.★ Achievements:• developed, account and program managed a Global Retail Innovation program across BlackBerry's very first Lifestyle stores globally. Technology showcased at the BlackBerry World Conference. • account managed and project led the world’s first agency award-winning interactive CCA cooler. Managed content development, hardware & software supplier relationships and roll out. • delivered Collingwood F.C's ‘Game Zone’ with interactive video walls, CMS, 3D game, retail pod with audience analytics and social media integration. • project led a virtual change room retail solution showcased at the Moto GP enabling customers to virtually try and buy clothing and accessories.
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  • National Australia Bank
    National Customer Experience Manager
    National Australia Bank Apr 2010 - Oct 2010
    Melbourne, Australia
    6 MONTH CONTRACT (PROJECT TEAM) • overall accountability of the customer experience for new NAB kiosks. • developed & implemented marketing & VM solutions incl. digital signage.• cross-functionally managed a consumer marketing team of 5.• $2.5m marketing / promotional budget.★ Achievements:• with Clemenger developed & delivered a new retail creative platform to launch the kiosks. • ideation on the next generation NAB kiosk design including sales diagnostic tool & touch tech.• led 33 local kiosk opening campaigns incl. production & distribution of ATL & BTL elements.
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  • Telstra
    National Retail Marketing Manager
    Telstra Sep 2009 - Apr 2010
    Melbourne, Australia
    12 MONTH CONTRACT • managed Telstra’s national store launch program, local marketing, visual merchandising & POS strategy; and retail communications specific to campaign execution. • managed team of 8 & $10m+ national marketing / VM budget.★ Achievements:• managed 100+ Telstra store launches with program entered into the Australian Marketing Institute 2010 Awards under Brand revitalisation & Marketing Communication (B2C) categories.• delivered v2 of Telstra’s LAM system providing valuable licensee benefits including segment / sales gap filters, co-operative funding integration and POS & catalogue template personalisation.• managed v2 improvements to Telstra’s online Store Set Up Guide system. • managed development & implementation of Telstra’s VM guideline inclusive of best practices.
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  • Vodafone
    Marketing Manager
    Vodafone Sep 2008 - Aug 2009
    Melbourne, Australia
    • managed & implemented the consumer marketing plan & campaigns across all consumer sales channels. Plans presented quarterly to channel partners. • leveraged national sponsorship's MTV, AFL, Triple Eight Racing to increase customer acquisition, improve brand performance and manage events, corporate days and luncheons.• managed a $2.5m+ marketing budget.★ Achievements:• leveraged group sponsorships (McLaren Mercedes & F1’s Lewis Hamilton) with the Aus GP to deliver a state exclusive integrated campaign with on-ground activation, hospitality & PR. 73% state sales uplift over 3 weeks achieved.• developed store launch opening events & campaigns for flagship stores & Vodafone’s first ever ‘boutique’ store in Crown Casino.
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  • Vodafone
    National Marketing Manager
    Vodafone Feb 2006 - Sep 2008
    Melbourne, Australia
    • 10 years with Vodafone’s number 1 channel partner (First Mobile)• responsible for driving sales in-store via marketing, VM & POS strategies. • lead liaison into Vodafone and account management of handset & accessory suppliers. • over tenure built and developed a marketing & VM team of 4. • managed national marketing & visual merchandise budgets.★ Achievements:• via supplier relationships obtained $2.75m+ to develop & implement joint marketing campaigns, product / training events and annual conferences.• developed industry first in-store VM solutions adopted by other channel partners to enhance the customer experience, maximise sales and increase stock turns.• achieved $750k annualised in cost savings by bringing creative tasks in-house.
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  • Vodafone
    Ecommerce Manager
    Vodafone Feb 2005 - May 2008
    • managed Vodafone’s very first eCommerce operations incl. site content, call centre & small DC.• managed website, customer service, delivery, and warehousing KPI’s and online targets.• led and coached 12 direct reports.★ Achievements:• post winning tender within 6 months built and launched the eComm site. Managed the eComm channel and team to achieve 25% annual growth YoY.
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  • Vodafone
    Retail Operations Manager
    Vodafone Jun 2004 - Jan 2005
    ★ Achievements:• developed and released the Standard Operating & Procedures (SOPs) manual with 'best practice' retail operations and procedures used by 500+ retail staff nationally.
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Ray Chand Skills

Retail Marketing Relationship Marketing Marketing Communications Digital Media Social Media Project Management Visual Merchandising Local Marketing Emerging Technologies Sponsorship Digital Marketing B2b Marketing Direct Marketing Brand Management Email Marketing Digital Digital Strategy Strategy Account Management Product Marketing Sales Customer Experience Marketing Creative Direction Management Market Planning Retail Analytics Interactive Marketing Brand Development E Commerce Advertising Online Advertising Leadership Mobile Marketing Brand Awareness

Ray Chand Education Details

Frequently Asked Questions about Ray Chand

What company does Ray Chand work for?

Ray Chand works for Totally Workwear Australia

What is Ray Chand's role at the current company?

Ray Chand's current role is Head of Marketing at Totally Workwear | Workwear Group | Wesfarmers Group.

What is Ray Chand's email address?

Ray Chand's email address is ra****@****ail.com

What schools did Ray Chand attend?

Ray Chand attended Monash University, Chisholm Tafe.

What are some of Ray Chand's interests?

Ray Chand has interest in Travelling, Time With Family And Friends, Residential Property, Sports And Gym, Motorbikes, Renovating And Investing.

What skills is Ray Chand known for?

Ray Chand has skills like Retail Marketing, Relationship Marketing, Marketing Communications, Digital Media, Social Media, Project Management, Visual Merchandising, Local Marketing, Emerging Technologies, Sponsorship, Digital Marketing, B2b Marketing.

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