Ray Chang

Ray Chang Email and Phone Number

Chief Executive Officer @ The Motorsport Lab
Needham, MA, US
Ray Chang's Location
Needham Heights, Massachusetts, United States, United States
Ray Chang's Contact Details

Ray Chang personal email

n/a
About Ray Chang

I am a dynamic and results-driven C-level business operations leader and executive consultant with over 15 years of experience in driving business development strategies and fostering product and service innovation. I excel in building high-performing teams and cultivating robust client relationships, enabling organizations to thrive in competitive landscapes.My extensive background encompasses new business development, product portfolio expansion, operational scaling, account management, and strategic partnerships across both start-up and enterprise environments. I have a proven track record as a trusted advisor to executive and C-suite leadership, where I execute comprehensive change roadmaps that deliver data-driven, purpose-led, and technology-enabled digital and business transformation.Throughout my career, I have demonstrated the ability to identify opportunities, mitigate risks, and enhance operational efficiencies, ensuring alignment with organizational objectives. I thrive on challenges and am passionate about empowering teams to exceed their goals while delivering exceptional value to clients. Career Highlights:• Achieved $13M+ in sales with a 30% profit margin at Motorsport Lab and implemented a hybrid sales strategy that generated 70% from indirect sales and 30% from direct sales.• Received Dupont Registry’s Best Motorsport Experience Award and TripAdvisor's Certificate of Excellence for 8 consecutive years at Motorsport Lab, achieving a 91% favorable rating and 1K+ 5-star reviews. • Implemented the Traction Entrepreneurial Operating System in 2015 at Motorsport Lab, resulting in significant growth from $1.4M to $2.5M YoY. • Supported 100K customers at Motorsport Lab while securing accounts with Aston Martin Formula 1, Regent Cruise Lines, Nutanix, Nike, EMC, Kaspersky Labs, CDW, and PC Connection.• Launched the first Mobile Broadband Integrated Notebook PC with Verizon Wireless and AT&T while at IBM/Lenovo, establishing the "personal internet device" market and generating $6M in profits.• Executed a specialized ethnic-cultural marketing and sales strategy in collaboration with Microsoft to target the US Chinese community while at IBM/Lenovo, surpassing sales targets by 10%.• Generated $135M in sales for ThinkPad hardware and accessories at IBM, with video banner advertisements achieving a click-through rate of 1%, outperforming the industry average of 0.20% by 500%.

Ray Chang's Current Company Details
The Motorsport Lab

The Motorsport Lab

View
Chief Executive Officer
Needham, MA, US
Website:
eosworldwide.com
Employees:
958
Ray Chang Work Experience Details
  • The Motorsport Lab
    Chief Executive Officer
    The Motorsport Lab
    Needham, Ma, Us
  • Eos Worldwide
    Award Winning Producer Of Formula F1/Aston Martin/Ferrari/Lamborghini/Porsche Motorsport Cultural, Factory & Track Tours
    Eos Worldwide
    Needham Heights, Ma
  • Crews & Co.
    Partner & Growth Consultant
    Crews & Co. Mar 2023 - Present
    Braintree, Ma, Us
    • Advised founders, CEOs, and senior leadership teams on strategies to enhance revenue, profitability, and business valuation.• Implemented comprehensive business operations frameworks, including Traction EOS, to streamline people management, optimize operational processes, refine strategic planning, and improve financial.• Coached senior leadership teams in the development and prioritization of Objectives and Key Results (OKRs).
  • Aston Martin Owners Club
    Member
    Aston Martin Owners Club Mar 2023 - Present
    Wallingford, Oxfordshire, Gb
  • Tbd Angels
    Angel Investor
    Tbd Angels Aug 2022 - Present
    Boston, Ma, Us
    • Invested in pre-seed and early-stage startups, focusing on high-growth potential ventures, and participated in real estate projects, including rental and condominium developments.• Served as a Venture Partner with NextGen VP and a member of TBD Angels.• Facilitated partnerships and networking events to source investment deals and create collaborative opportunities within the tech, cannabis, medical, consumer electronics, and mobility sectors.
  • The Motorsport Lab
    Chief Executive Officer
    The Motorsport Lab Jun 2010 - Present
    Boston, Ma, Us
    • Owned and operated an award-winning experience company specializing in creating high-end Formula 1 Motorsport Tourism and supercar Ride & Drive experiences with Aston Martin Formula 1, Regent Cruise Lines, Ferrari, Lamborghini, Maserati, Aston Martin Lagonda, Pagani, Porsche, Audi, BMW, and Mercedes.• Negotiated rental agreements with high-profile event locations and secured prominent mall properties such as Simon Malls, GPP, Macerich, Rouse, Glimcher, and Westfield to host large-scale motorsport events.• Executed comprehensive programs from inception to completion, including car control clinics, car laser tag events, drag races, investor events, and motorsport-themed vacations.• Developed a standardized hiring process and implemented servant leadership principles, successfully recruiting and training a team of 9 direct staff members while achieving a 90% staff retention.• Established relationships with high-end racecar vendors and parts suppliers, including Ferrari, Lamborghini, Aston Martin, and Ford dealers across the US, to acquire 17 exotic supercars along with 5 trucks and trailers.• Negotiated bulk purchase agreements to secure 15-20% discounts on parts, reduced automotive maintenance lead times, and increased capacity for hosting additional operational events.• Renegotiated General Liability and Automotive insurance plans by reassessing operational risks and fleet domiciles, resulting in $80K+ in tax savings on automotive purchases and a 30% reduction in insurance costs.• Expanded market presence by developing markets for hosting experiences and devising a complementary touring schedule, growing to 30 US markets and abroad to Germany, UK, France, Italy, Spain, and Monaco.• Integrated an online booking tool into the company website to streamline event scheduling and product sales and implemented electronic “Smart Waivers” to reduce paper and printing costs.
  • Fly Sneaker Art
    Chief Sneakerhead
    Fly Sneaker Art Aug 2022 - Present
    Hello, my name is a Ray Chang, a Boston based Entrepreneur and a Father of 2 young kids. I’ve always been a sneaker-head as I grew up loving basketball and competing in basketball tournaments like the TBT. Combined with my love for art and design, I was inspired to create my own custom sneakers that I play basketball in. Now I share my passion of customizing sneakers as a “paint night” for sneakers for businesses, adults and kids parties and teaching other sneaker-heads how to run their own sneaker customization business.
  • Nextgen Venture Partners
    Founding Venture Partner
    Nextgen Venture Partners Nov 2015 - Present
    San Francisco, California, Us
    NextGen Venture Partners works with over 1,600 Venture Partners to invest in startups. Venture Partners are top founders and innovation executives across the country whose expertise and connections help NextGen accelerate growth of our portfolio companies.
  • Ace Nextgen
    Start-Up & Innovation Mentor, Events & Program Development, Mastermind Moderator
    Ace Nextgen Jan 2018 - Present
    Boston, Ma, Us
    • Developed a community of entrepreneurs within the Asian American Pacific Islander Community. • Mentor young entrepreneurs and connect them with the entrepreneurial community. • Developed a program called Inner Circles to help entrepreneurs and innovators learn business operations, growth mindset and create a safe, non-judgmental space to triage business problems.
  • Moon Ultralight
    Investor
    Moon Ultralight 2018 - Present
    Austin, Tx, Us
  • Eos Worldwide
    Growth And Implementation Consultant
    Eos Worldwide Jun 2013 - Present
    Birmingham, Michigan, Us
  • Foreversushi.Com
    Co-Founder
    Foreversushi.Com Jan 2008 - Jan 2019
    ForeverSushi.com is a Sushi-Lover's inspirational concept of bringing intellectual and delicious Sushi to you. We are Personal Sushi Chef's, featuring Chef Kevin Chang / "Chang-San" and we can prepare your favorite and/ or create new contemporary Sushi and Japanese dishes for any events that requires unique and high intellectual tastes.
  • Envisa
    Director Of Business Development
    Envisa Apr 2008 - Apr 2011
    Framingham, Ma, Us
    • Analyzed market data and developed targeted sales strategies to drive growth across small business, mid-market, and enterprise segments in the retail sector.• Created persuasive sales and marketing presentations showcasing e-commerce solutions via a consultative approach while managing and expanding Envisa’s partner program.
  • Lasell College
    Marketing/Management Adjunct Professor & Advisory Board Member
    Lasell College Nov 2009 - 2011
    Newton, Ma, Us
    Adjunct Professor in Marketing and eCommerce and advisory board member to help shape Marketing and Management MBA curriculum development.
  • Lenovo
    Mobile Broadband Alliance Manager With Verizon Wireless & Cingular
    Lenovo Dec 2005 - Jun 2007
    Morrisville, Nc, Us
    • Launched the first Mobile Broadband Integrated notebook PC in collaboration with Verizon Wireless and AT&T, pioneering the "personal internet device" market and aligning with Verizon’s CDMA and AT&T’s HSDPA technologies.• Managed a partner program involving ecosystem partners such as Verizon Wireless, AT&T, and Qualcomm, as well as advertising agencies like Ogilvy and McCann, to execute an integrated branding campaign that effectively promoted the new "Mobile Broadband" brand.
  • Lenovo
    Us Chinese Ethnic Market Segment
    Lenovo Jul 2004 - Dec 2005
    Morrisville, Nc, Us
    * Developed a proof of concept marketing and sales campaign to test US Chinese Americans “intent to purchase based on the cultural connectivity” of the Chinese Lenovo brand.* Hired Prime Advertising, a Chinese ethnic advertising agency to collaborate and execute an integrated online/offline sales campaign in localized Simplified Chinese that targeted the US-Chinese populations in Los Angeles, San Francisco and New York City. * Created 2 sales channels to support the “connectivity” campaign – online at Lenovo.com/chinese and retail at local resellers. * Negotiated to have Microsoft sponsor this program for $150,000.* Results: Penetrated the Lenovo brand into the US Chinese Community of San Francisco, Los Angeles, New York City, exceeded marketing targets by 10%, yet results showed “low intent to purchase” based on brand and discontinued investment.
  • Ibm
    Creative Programs Marketing Manager - Tech Twister
    Ibm 2004 - 2004
    Armonk, New York, Ny, Us
    * Led and project managed a senior team of individuals from Intel, CDW, Linksys and IBM that successfully developed “extreme makeover” video case studies to showcase how ThinkPad PC Technology can increase a company’s business operating effectiveness and efficiencies.* Hired Horizon Video Productions to collaborate on developing an effective storyline and produce a business-polished video case study to create an emotional attachment between a decision maker and our ThinkPad products. * Created the “Tech Twister” brand and collaborated/managed Ogilvy to create promotional video banners advertisements that were placed on Forbes.com. * Case studies can be viewed here: www.lenovo.com/smb/techtwister* Results: Generated $135M in ThinkPad hardware and ThinkPad accessory sales, video banner advertisement achieved a 1% Click-Through-Rate, 500% higher than the industry average of .20%.
  • Ibm
    E-Business And Brand Marketing Manager
    Ibm 2001 - 2004
    Armonk, New York, Ny, Us
    • Managed, protected and approved all product naming conventions for IBM’s Technology Group. • Created and managed a naming review process between product managers and the legal department for the reduction of research costs to approve new product names. • Worked with customers to develop co-marketing brand placements similar to the “Intel Inside” program. • Results: Increased IBM’s PowerPC brand awareness among the semiconductor industry through packaging sponsorship advertising with Nintendo and Apple.
  • Nestlé
    Ecommerce Strategist
    Nestlé 2000 - 2000
    Vevey, Ch
    eCommerce Strategist and Developer
  • Viant
    Business Consultant
    Viant 1999 - 1999
    Naperville, Il, Us
    Business Analyst

Ray Chang Skills

E Commerce Strategic Partnerships Angel Investing Start Ups Business Development Market Research Team Leadership Advertising Integrated Marketing Lead Generation Competitive Intelligence Strategy Online Advertising Marketing New Business Development Product Management Income Statement Social Media Marketing Email Marketing Project Management Product Development Marketing Strategy Mobile Devices Medium Business Multimedia

Ray Chang Education Details

  • Union College
    Union College
    International Management
  • Czech Technical University In Prague
    Czech Technical University In Prague
    Ee
  • Union College
    Union College
    Electrical Engineering
  • Lexington High School
    Lexington High School

Frequently Asked Questions about Ray Chang

What company does Ray Chang work for?

Ray Chang works for The Motorsport Lab

What is Ray Chang's role at the current company?

Ray Chang's current role is Chief Executive Officer.

What is Ray Chang's email address?

Ray Chang's email address is ra****@****lab.com

What schools did Ray Chang attend?

Ray Chang attended Union College, Czech Technical University In Prague, Union College, Lexington High School.

What skills is Ray Chang known for?

Ray Chang has skills like E Commerce, Strategic Partnerships, Angel Investing, Start Ups, Business Development, Market Research, Team Leadership, Advertising, Integrated Marketing, Lead Generation, Competitive Intelligence, Strategy.

Who are Ray Chang's colleagues?

Ray Chang's colleagues are Darren Pointon, Paul A., Dan Wallace, Cool Bean, Rick Haydel, Robert Denton, Elizabeth Aldana.

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