Raychel Espiritu Email & Phone Number

Walking Softer's mission is to inform, inspire, and support Changemakers in taking bold and immediate action to conserve and regenerate our planet. My role as Program Director, Young Leaders Award, is to lead all aspects of the YLA program and manage the strategic growth and development of the YLA program over time.Young Leaders Award: A cash award and six-month program that supports visionary young leaders who are innovating for our planet. Walking Softer aims to resource young people to deepen and widen their positive impact on the planet now and for decades to come

Santa Monica, Us

The RAR Studio is a female-founded educational platform that supports and empowers female founders with further intention of growing into an angel investing platform. Our mission: create space for women writing checks for women.Our first product, Founder Bootcamp, offers a range of tools and resources to help female founders effectively communicate their business ideas and navigate the complexities of the financial world.

The purpose of Women in Climate Investing & Finance is to provide a space for women to authentically connect, build community, and support and empower each other within climate investing and finance. With the increased focus on ESG, climate tech / clean tech, decarbonization, and other related themes, we host quarterly get-togethers globally to expand our networks and learn from each other. Our previous events have connected hundreds of women in early-stage venture capital to late-stage infrastructure financing, and everything in between, including women considering a career pivot.

San Francisco, Ca, Us

Climatebase helps individuals build a climate change/crisis/action understanding and knowledge foundation through online education. As a member of Cohort 6, I get to learn, analyze, and comprehend climate-based solutions across a wide variety of sectors, including:- Energy- Transportation- Food and Agriculture- Nature-Based Solutions- Carbon Removal- Corporate Sustainability- Built Environment- Circular Economy

El Segundo, Ca, Us

Starburst is an innovation catalyst in the aerospace industry. We are the first and only global aerospace accelerator, connecting startups with corporates, investors and government, while providing strategic growth and investment consulting services for all. Responsibilities include:- Leading the full cycle development of strategic content creation to showcase brand thought leadership, including white papers, position papers, memos, and in-depth reports.- Led the brand’s thought leadership engagement at COP28, the UN Conference on Climate Change- Leading all marketing facets: email, social media, copywriting, website design, partnerships, programming- Managing media relationships with relevant journalists and media platforms - Developing, managing, and executing innovative brand campaigns that increased LinkedIn engagement 50%- Measuring and optimizing marketing efforts to ensure activities are effective and efficient- Overseeing cross-functional collaboration across multiple business units and global geographies - Day-to-day management of the global marketing team led to increased productivity and output- Supporting accelerator due diligence processes and evaluations - Initiating and implementing a portfolio communication strategy to engage portfolio companies

Pasadena, California, Us

Developing and operating an efficient program within a non-profit organization that closed the capital access gap across the Southern California innovation ecosystemI source, vet, and match leading Seed and Series A ready SoCal-based start-ups with a highly curated list of leading institutional investors.Additional duties included:- Developing and maintaining educational materials related to accessing both non-dilutive and institutional capital- Presenting educational content at key partner organizations’ events to create and nurture relationships with community leaders - Identifying and building strong relationships with strategic stakeholders such as investors, accelerator program directors, university program directors, corporate leaders, and startup founders - Making strategic introductions between founders and investors, resulting in $18M early-stage capital invested - Project managing multiple programs and events within the non-profit to create a shared outcome of developing SoCal’s innovation ecosystem- Utilized my excellent communication skills and emotional intelligence to drive meaningful conversations in a collaborative, consensus-driven environment with diverse, highly respected stakeholders for events such as First Look Innovation Showcase and SoCal Ecosystem Leadership Forum - Developing communication strategies, streamlining communication for internal departments and external partners- Creating new business opportunities for strategic partners Wilson Sonsini, Silicon Valley Bank, Pacific Western Bank- Systematic process implementation of tracking deal flow, keeping abreast of deadlines, maintaining a CRM database, performing KPI analysis, and preparing reports

Chatsworth, Ca, Us

- Supporting an early stage venture capital’s portfolio companies and startup accelerator program - Leading growth efforts for the launch of Southern California’s largest innovation lab- Grew memberships and revenue within the first 2 years of operation, from $4,000 to $35,000 MRR- Developing and implementing marketing strategies to increase brand equity and digital channel engagement - Maintaining a sales pipeline of over $500k in leads utilizing the HubSpot CRM system- Managing company P&L and marketing budget- Leveraging new industry-related digital channels for brand awareness and lead generation- Creating and designing pitch decks, digital assets, marketing collateral, for sponsors and partners

Chatsworth, Ca, Us

Toolbox LA is Southern California's largest innovation lab, a venture by MiLA Capital and 2019 Small Business of the Year award recipient. As Director, I built a community of founders, creatives, engineers, and service providers. My day to day tasks included: - Organized venue grand opening: secured LA Mayor Eric Garcetti as keynote speaker, worked closely with LA Mayor's Office for planning and coordinating event logistics, secured 850 RSVPs, paid sponsors, in-kind sponsors, 8 exhibitors, press coverage- Supporting the MiLA Capital team and portfolio companies in a platform role- Producing events, workshops, and panels that bring value to our community- Sourcing new members to join our community through strategic marketing initiatives - Forming key partnerships with relevant organizations and businesses - Maintaining streamlined communication between founders, staff, and members- Content strategy and development for Toolbox LA social media channels- Connecting portfolio companies and members with entrepreneurial resources - Managing a team of Community Associates

Supporting tech startups with user acquisition and growth. Creating and implementing online marketing strategies and tactics to achieve leads, sales, traffic, and social growth. Accomplishments I have achieved for my clients:- Creating, developing, and implementing a social media strategies that lead to more than 1000% growth within 3 months- Securing PR for clients from Inc.com, Forbes.com, LA Business Journal, Digital LA, and TechCrunch- Managing paid ad campaigns that generated positive ROI through a 30% increase in online sales- Utilizing my competitive analysis reports to optimize social media, website UX, and copywriting to increase social followers and brand equity

Dubai, Dubai, Ae

- Global content strategy for MUSIC Group brands: Behringer, Turbosound, Midas, TC Helicon, TC Electronic, Bugera- Developing global content strategies for new product launches and re-releases across multiple digital platforms and customer touch points - Creative content direction and talent booking for live-streaming video campaigns across social platforms- Monitoring, measuring and analyzing all social activities to increase brand equity and engagement- Optimizing social strategies and campaigns- Overseeing community management and customer engagement- Overseeing successful brand activations at trade shows, events, and music festivals such as NAMM, SXSW, Miami Music Week, Coachella and Detroit Movement Festival - Data analysis and monthly metrics reporting- Connecting artists, influencers and musicians such as Deadmau5 and Lagy Gaga’s guitarists to products for video content and social media campaigns- Identifying strategic partner opportunities for brand development and growth

Los Angeles, Ca, Us

- Assisting with the management, planning, and execution of Company’s existing and future crowdfunding campaigns- Executing on media strategy, planning, and outreach- Daily communication with clients and journalists to ensure timely delivery for campaign launches and press deadlines- Creating media pitches and follow-ups, event invites - Sending media tracking reports- Providing regular quality assurance reviews of all external communications - Secured press for clients and companies in Inc.com, Los Angeles Business Journal, Equities.com and more.

Us

- Developing and implementing social and digital marketing strategies and processes.- Managing, monitoring, analyzing, and reporting on the day to day engagement, interactions, and posts on all social media and digital platforms.- Managing ground level social media co-workers work on digital and social fronts.- Talent buying for Friday club nights- Hiring and managing promotional partners, photographers, and videographers - Identifying and executing digital strategies and opportunities for brand awareness

New York, Ny, Us

- Teaching weekly digital marketing courses to professionals in the digital and startup space- Creating lesson plans and content based on digital marketing fundamentals- Guiding students with various levels of experience to create effective media plans for their startup companies and potential clients

Los Angeles, Ca, Us

- Closed over $320,000 in social media campaigns to date- Executing social media campaigns with brand advertisers utilizing celebrities and social media influencers on social platforms Twitter, Instagram, YouTube, and Vine- Strategic planning, execution, and implementation for brand social media marketing campaigns- Identifying business opportunities with new and existing brands- Managing brand advertising budgets and providing cost optimization solutions

Sherman Oaks, Ca, Us

- Strategic planning, execution, and implementation of marketing campaigns- Creating literature and assets such as brochures, pamphlets, one sheets, videos, display ads, slide shows, outdoor signs, and a media kit explaining the purpose of the company- Hiring and managing graphic designers and animators for design assets- Directing and coordinating talent and logistics for photo shoots to be used for design assets- Creating and maintaining a social media presence on Facebook, Twitter and Instagram- Pitching and creating new business model ideas based on current products and services- Crafting the mission statement and writing copy and product descriptions for the website

Hollywood, Ca, Us

- Content creation strategy for social networks -- Facebook, Twitter, YouTube, Instagram, Pinterest, Vine, SoundCloud- Utilizing a custom CRM solution to keep track of deal flow and conversion rates- Managing ad campaigns on Facebook, Twitter, entertainment-related sites- Daily posting to Facebook, Twitter and Instagram- Grew brand social presence by over 500% within a year- Producing video content for YouTube, optimize videos with keywords, descriptors, annotations- Capitalizing on social media trends to attract PR opportunities, organic referrals- Maximizing organic views with robust content to site and blog -- social media trends, interviews, industry news- Producing weekly analytics updates- Proficient in Hootsuite social media management platform for multiple accounts

Los Angeles, California, Us

- Managing over 800+ accounts that generated $600,000 / month, including Ask.com, Chitika, and more.- Attending conferences and trade shows like Ad Tech New York and Affiliate Summit Las Vegas- Working with publishers and website owners to monetize traffic and explore new revenue options, including email marketing campaigns, search CPC ads, display CPM ads, mobile ads, in-game advertising- Researching keywords and bids to provide best value for publishers’ contextual ads- Optimizing partners’ campaigns via keywords and by adding more advertiser partners to partners’ accounts- Creating pitch decks, delivering presentations, upselling product offerings to potential and present clients- Always maintaining positive business relationships through extensive communication- Handled key partner relationships through timely communication and customer service- Monitoring incoming traffic activity and providing traffic reports to VP of Operations- Training new account managers, promoted from account manager to partner relations manager- Working closely with developers to troubleshoot problems, worked with designers on new creatives- Basic editing of JavaScript and HTML- Proficient in Google Analytics, traffic monitoring systems, and data monitoring tools

Us

Organized events for MoveOn.org in the Los Angeles area. Sent email blasts, made phone calls, provided leadership at the events, recruited professional speakers, assisted with overall strategies and implementation.

Northridge, Ca, Us

Event planning for non-profits, bringing awareness and student involvement for charity events. Logistics, marketing and event creation for everything related to non-profits, charities and volunteer work

Bachelor Of Arts (B.A.), Directing And Theatrical Production

Growth Marketing