Global Business Executive Director
Amgen Inc.
AMGEN INC. | Thousand Oaks, CA | 2003 – 2007A $22.9 billion revenue US biopharmaceutical company committed to the potential of biology for patients experiencing serious illness by discovering, developing, manufacturing, and delivering innovative human therapeutics.Executive Director - Global Marketing | 2005 – 2007Oversaw the global plans of Aranesp, a prescription medicine used to treat anemia caused by chronic kidney disease in patients on dialysis. Managed three direct reports.Market Director - Strategic Leadership Team | 2005Conducted a competitive assessment for legal IP litigation against Roche's Mircera with 20 direct and indirect reports.• $4 billion franchise protected by developing the competitive analysis used to defend and eventually win the intellectual property infringement of Aranesp by Roche's Mircera.Aranesp Marketing Director | 2003 – 2005Managed the brand for the US Aranesp nephrology team.• $1+ billion revenues attained by building a strategic plan that defined goals and milestones measured by an execution dashboard, detailed new studies, marketing campaigns, and customer contracts with tactical programs.• Engendered a high credibility level by earning trust from the advocacy groups through presentations to each organization’s leadership and offering to create new clinical guidelines.• 142% first two years sales increase fostered by introducing a new, full-blown nephrology marketing campaign, Anemia Counts with new promotional materials, messages, clinical data, and a direct to consumer (DTC) effort with a celebrity anchor, Danny Glover.