Ray Colameta Email & Phone Number

Andover, Ma, Us

Global Growth Marketing Operations practice lead • Authored digital transformation roadmap across Marketing organization detailing how to progress Mercury’s channels, maximize investments and guide resources • Aligned teams with new tools and processes resulting in more efficient spend, partner management, resource allocation and increased visibility into project management, gaps and needs• Orchestrating cross-channel campaigns, integrating 3 acquired companies into existing MarTech stack, leading Event strategy and selection, and optimizing lead routing processes

Boston, Massachusetts, Us

Technology department leader managing a team of direct reports to deliver modern, world-class, cross-channel CRM for Clients• SME for Client mar-tech stack assessments providing strategic counsel, prioritized roadmaps and action plans for digital marketing transformation projects (Travel, Finance, Retail, E-commerce) • Digital marketing transformation work led to multiple, multi-million dollar wins of follow-up scopes • Deep expertise in CRM/ESP integrations and day-to-day execution• Managed team of 12 to migrate OnStar from legacy ESP technology to Salesforce Marketing Cloud including integration, warmup, and optimization of 1,500+ email campaigns using DevOps approach to deliver crucial SLA's• Generated over $10 million in incremental agency fee for the department in roleSkilled department lead for new business pitches and resulting wins in multiple industries – project evaluation, response writing and stand-up pitch representation• Global Strategic Alliance Lead between agency and partners including Salesforce, Oracle and Adobe• Successfully built or expanded Marketing Operations capability in multiple regions (Boston, New York, Philadelphia and Detroit) by 40% in 10 months due to incremental business wins• Delivered on the need to bring process and operational efficiency to both offices and Clients hungry for structure and executional leadership

London, London, Gb

Directed audit of Memorial Sloan Kettering marketing ecosystem; Performed gap analysis of existing technology infrastructure • Delivered recommendations to senior Client management and consulted on strategic implementation of short-term priorities; Installed long-term CRM marketing database solutionActive thought leader for larger capability and Senior Leadership• Educating cross-teams on data security procedures for internal and external requirements, team management and working remote techniques• Refining the Marketing Operations suite of offerings for new business opportunities • Proven track record in RFP process from requirements authorship to vendor scoring and selection for online and offline projects – database vendor, CRM, Marketing Automation tools, email technology solutions; Strong relationships with many partners and industry peers• Trained and Certified user of multiple CRM and Marketing Automation platforms including Salesforce Marketing Cloud and Oracle EloquaCreated detailed business rules for many database vendors and marketing communications projects• Authored best-in-class project requirements for Pfizer and Shire – integrated lead generation data capture, email, mobile and direct mail programs; All programs saw response and lift improvements

London, London, Gb

• Engineered new CRM tool for AARP Financial; Authored functional requirements for Merkle to support client growth and to deliver an integrated data solution for multi-channel programs; Solved the need for a new marketing database structure to merge leads, build customer/brand relationships, convert sales, and cross-sell • Conducted audit of AARP Financial lead management process; Identified gaps and opportunity areas through interviews and data mining exercises to maximize lead conversion; Delivered recommendations to senior client management and consulted on strategic implementation of short-term priorities; Sold long-term CRM marketing database solution• Translated project measurement plans perfectly into database list pull specifications; Collaborated closely with vendors ensuring instructions were both accurate and flexible enough to accommodate time-sensitive program enhancements• Mastered a deep working knowledge of multiple client databases and segmentation (multiple Pfizer brands, AARP, Kitchen-Aid, TIAA-CREF, Home Depot, General Motors); Adapted project requirements based on available fields, filters, responses, interactions, and cohort changes (Whirlpool execution done through UNICA)• Designed direct mail and email programs by response data for health and retail clients; Developed rules by waterfall counts, hierarchies, segment priorities, data tabs, and table joins; Implemented offer tests, A/B tests, and control groups • Pioneered new testing protocols for Pfizer Chantix smoking cessation support program; Managed cross-capability teams to improve launches and reduced program bugs for site, email, and telephone by 75% • Responsible for Epsilon DREAM platform email tool pushes, including opt-out management, list uploading and scrubbing, testing verification, live blasts, and client reporting

London, London, Gb

• Designed and managed a new data entry program for a vendor from inception stages through launch; Authored instructions and supervised a team of database programmers and data entry associates in order to efficiently and quickly enter client leads into database; Client leads increased by 90% and lead processing time into database decreased from 3 months to 1 day• Spearheaded the design and implementation of Pontiac and GMC’s first variable CRM fulfillment letter system, a matrix-driven fulfillment letter triggered by data entry responses and channels• Identified process improvement documents for Pontiac client; Transitioned shared learning to GMC and Buick clients resulting in faster in-market dates for direct mail and online programs• Developed marketing operations training modules for peer group and junior associates• Defined and selected required vendors within RFP process, forecasted fee and pass-through estimates to manage budgets

London, London, Gb

• Effectively designed new Access database measurement reporting techniques for Delta Airlines• Managed daily operations of Pontiac/GMC direct mail fulfillment, including package content, and consumer letter verbiage for approximately 350,000 fulfillment kits mailed annually• Coordinated and designed GMC.com/Pontiac.com monthly client-facing reporting dashboards, highlighting site visitation, historical visitor data, and unique trends for over 14.2 million combined site visitors annually