Collaborate with CEO to develop comprehensive brand marketing strategies aligned with Rookie vision and values; Lead and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations; Develop comprehensive content marketing strategies that tap into consumer, cultural, and business insights, activate across channels, and drive measurable results; Drive social media strategy by creating captivating content; Leverage content expertise to connect with audience authentically; Stay informed about market trends and leverage opportunities for growth; Enhance the in-store experience of our retail partners and drive foot traffic through innovative retail marketing initiatives; Work with the digital team and acquisition team to identify opportunities to drive site traffic; Ensure marketing moments are strategically integrated into performance marketing, lifecycle marketing, and social activations.

Social Media Management — Develop and implement a comprehensive social media strategy to enhance visibility and engagement; Manage and maintain all social media channels; Monitor and analyze key performance metrics to optimize social media campaigns; Maintain a consistent content calendar and ensure timely content distribution across different platforms.Content Creation and Art Direction — Lead the conceptualization, creation, and execution of high-quality, engaging, and on-brand content for various digital channels; Oversee the mood boarding and art direction process for photoshoots, ensuring alignment with brand messaging and campaign objectives.Brand Collaborations — Identify and establish partnerships with relevant brands to enhance brand visibility and market presence; Evaluate and report on the impact of brand collaborations, adapting strategies as needed.UGC Strategy — Develop and implement a robust UGC strategy to encourage and curate authentic content from the brand’s community; Curate and leverage UGC across platforms to amplify brand awareness, promote product education, support retailer efforts, and other relevant usage cases; Foster a community of brand ambassadors through strategic engagement and recognition initiatives.Analytics, Reporting & Budget — Monitor and report on the performance of digital marketing initiatives, using data-driven insights to make improvements; Manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.

Create compelling social content for community building; Own and run Instagram stories; Respond to comments and DMs; Assist in scouting brand collaborations, social strategy, and identifying influencers; Act as point of contact for assigned sales reps and territory; Develop, manage, and execute 52-week marketing plan using proven marketing tactics to drive ongoing incremental velocity.

Create paid social ad campaigns to support promotional events, product launches, and new customer acquisition; Drive revenue and conversions through digital marketing strategy; Work with creative teams to source assets and optimize ad creative for individual placements; Maintain ROAS on social ads through strategic audience targeting, compelling ad creatives, and continuous performance optimization.

Track current social media trends and create relevant TikTok videos using The Créme Shop beauty & skincare products, 1 video per day for a period of 3 months.

Played a key role in pivoting in-person fundraising events to fully virtual amidst the COVID-19 Pandemic; Assist with ongoing maintenance of web and social media platforms; Aid in creating department communications, special events, and fundraising events; Video production and photographic efforts; Identify new tools and trends that may streamline processes; Assist with community presentations, booths, and tours; Research efforts to grow portfolio engagement across all fundraising channels to increase revenue.