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Epic Effie - an inspired consulting firm building extraordinary brands for scrappy startups and entrepreneurial-spirited Fortune 500 companies. Brand development, authentic storytelling, designing, producing and executing marketing initiatives. Highly-skilled at creating and implementing consistent brand thematic, narrative and visualization across all enterprise touch points. Leadership expertise in establishing and nurturing collaborative working relationships with C-suite to entry level team members.A passionate player/coach able to ideate, design, write and execute while managing teams and juggling projects. Hands-on experience with brand identity development, website design, video/film, paid/organic social, digital/prints ads, collateral, trade show display, photo/video asset production/curation, email/landing pages, content creation/production. A few examples:- Developed a fresh brand name, identity, narrative and visualization for an AI legal technology startup.- Collaborated with a digital agency, designing and developing a marketing activation program launching Medtronic’s latest spinal pain management device.- Created “A Story In Every Stitch” integrated marketing campaign for Janome, a global manufacturer of sewing machines, built on a platform of brand storytelling. Produced, directed and supervised all still and motion assets.- Partnered with a strategic firm in Boston, designing a brand refresh for Teradata, bringing to life the human face of big data across multiple channels.- Helped a national Ag agency win the coveted FMC Corp. business through an authentic campaign highlighting real farmers and their success stories. Produced, directed and supervised the content creation of all still/motion assets for the approved campaign and beyond.

Rennstaff was a startup auto tech staffing company. Leveraging state-of-the-art technology and lots of elbow grease, Rennstaff specialized in connecting automotive professionals to service departments and repair shops needing temporary and permanent help.As Director of Marketing, Brand and Creative, I led the strategic brand building and marketing initiatives. As a hands-on leader my day-to-day responsibilities included naming and brand identity development. Messaging and design. Website design and development. App design. Email, video and digital advertising. Social media content creation and production. Collateral and apparel design. Additional responsibilities included recruiting, sales, and head cheerleader.While the automotive repair industry wasn't ready to adopt our business model, we created an inspired brand and innovative offering in the marketplace. It was indeed a passionate entrepreneurial endeavor.

HaystackID and NightOwl Global — an inspired merger of two global leaders in enterprise data management for cyber and legal discovery.As Director of Brand and Creative I had the great opportunity spearheading the rebranding initiative for this powerful new enterprise data services company (HaystackID). This post-merger brand refresh involved creating a new brand narrative and visualization that is contemporary, sophisticated, innovative, yet approachable and human. The use of metaphorical and analogous imagery is married with messaging content that is crisp and informative creating a unique and consistent brand impression across all marketing touch points helping differentiate HaystackID from the competition.An inspiring leader in a corporate marketing department, my day-to-day responsibilities involved wearing many hats. As a hands-on creator and curator of the company brand assets and content I helped lead a highly-collaborative team in building an integrated communications program including new website* and landing pages; email and social campaigns; digital and print advertising; fact sheets and case studies; video; eNewsletters; trade show displays; and assorted collateral. *Website design/development in collaboration with the very talented people at Wooly Mammoth.

I was brought in as (Interim) Director of Brand and Creative Services to help facilitate/execute the 2019 Medicare marketing initiative across all internal/external channels while spearheading the company's new brand expression "You+Blue" as part of a greater storytelling platform. Day-to-day responsibilities included collaboration with business unit directors in solving challenges and meeting goals. Department leadership and management. Marketing strategy and creative direction. External creative resource management and direct creative collaboration with marketing agencies in the development of the go-to-market Medicare and the You+Blue Minnesota Senior Games campaigns.* Hands-on creative ideation through execution. Video, photography asset collection and content creation.*Created in collaboration with supremely-talented Yamamoto and Capture Films.

Converted data-driven insights into good old-fashioned smart, creative work using technology to drive the brand story all the way through the customer journey. Successfully built and managed integrated teams across a range of client businesses while honing my loyalty marketing skills on brands including P.F. Chang’s, My Best Buy Rewards, Amtrak Guest Rewards, Citi Card Services, Pei Wei, LensCrafters and Wyndham Rewards.

As this PR firm’s first-ever Creative Director, helped build the creative and project management departments from scratch. Drew upon past big agency experience and small business savvy to build client brands, nurture relationships, develop the agency’s creative vision, and lead the development of all work, including supervising new business initiatives. Of special note was the development of Volvo’s “3 Million Reasons to Believe” milestone event celebrating driving enthusiast Irv Gordon and his 1966 Volvo P1600. One man. One car. 3 million miles. An epic story 50 years in the making.Other Brand Experience: UnitedHealth Group, GreaterMSP, Gold’n Plump Chicken, Aura Cacia, Hennepin County Public Health Department, Brightcove, University of St. Thomas, Washburn Center for Children, New Ulm Tourism, Wolf Ridge Environmental Learning Center and more.

“Go west, young man.” Joining this small agency in Boise, Idaho was an experiment: a chance to realize a dream of living and working in the Mountain West, and an opportunity to grow toward ownership. Responsible for guiding all strategic and creative initiatives, managing internal and external creative resources, and maintaining client relationships—all while being nimble and entrepreneurial. As a hands-on creative leader, day-to-day duties also included art direction, copywriting, design, photo and video production. Simply an amazing experience.Some key accomplishments: Helped the agency win the coveted Sun Valley Resort business. Successfully created and launched a national marketing campaign for BOB Strollers.Other Brand Experience: Webb Landscape, IBF, Big Sky Brewing Company and Star Resort Group.

Managed the entire creative department and helped lead an agency. Hired talented people, built an effective, collaborative team, won new business, and raised the creative bar with some really terrific work. Responsibilities included managing department budgets, contractor and production costs.Managed 35-person creative department and led all work produced in the Columbus, Ohio office of this $210 million agency.• Helped spearhead multiple new business wins, among them, Sears Optical.• Successfully branded and launched Skybus Airlines from the ground up.Other Brand Experience: Scotts, ZonePerfect Nutrition Bars, Ross Labs, University Hospitals Health System, First Data and Independent Mobile among others.

Joined this premier creative agency for the opportunity to work on the legendary Harley-Davidson brand, and to reinvigorate the MotorClothes division, bringing it up to the same lofty standards as the rest of the company. As player/manager led a team of copywriters, art directors and designers while fostering a positive client relationship. Of special note: Executed and supervised a national photo shoot worth $600,000 that literally stretched from sea to shining sea. The resulting work won numerous awards including the One Show, Graphis Design Annual, and Effie Award, which is measured by creativity and results. Other Brand Experience: American Standard, Northwest Airlines and Formica Corporation.