Product Owner of Shipment Tracking & Visibility System. Managing scrum team of 8-10 members for the core product development and driving cross-departmental alignment to optimize product strategy execution.

• Collaborated cross-functionally with multiple teams including engineering, business, and operations to launch multiple products including operations management system, freight forwarding system, FBA appointment management system, and respective customer portals.• Created and maintained an atomic design system that supports all design principles and processes.• Lead UX and market research in the supply chain and logistics industry to identify user pain points, market value gaps, and product opportunities.• Advocated for user-centric design best practices and presented purpose-driven design solutions and decisions to stakeholders.• Developed and implemented design strategies and product decisions; determined design priority and project scopes; managed deliverables between the product and design teams and other stakeholders.

Solving complex problems with a user-centric, purpose-driven approach.• Develop and conceptualize comprehensive UX/UI design strategies• Provide guidance and advice on appropriate UX research methodologies in order to analyze and predict user behavior• Collaborate with stakeholders to ensure the development and delivery of tailored user experiences for the targeted users• Create user-centric, research-driven solutions through wireframes, visual designs, flow diagrams, storyboards, sitemaps, and prototypes• Manage project scope, timelines, and delivery of high-fidelity prototype and case deck• Develop reusable, robust, and well-documented design systems to ensure a more efficient, cost-effective design process

Provided User Experience Design, User Interface Design and Product Strategy support to Good Times Planner website and mobile application.• Conducted research through surveys, user interviews, competitive/comparative analysis, and heuristic evaluations to identify touchpoints and pain-points of users.• Developed a holistic user experience with a team of UX/UI Designers through the Agile design process.• Designed and conducted usability testing on multiple iterations of sketches, wireframes, and high-fidelity interactive prototypes on Figma.• Developed and designed an interactive dashboard to allow an organic travel planning experience and comprehensive collaboration among users.• Created and handed off a design system including a style guide, a component library, and a pattern library to appropriate stakeholders.

Completed full-time 12 week immersive program focusing on all aspects of User Experience design including design thinking, user research methods, wireframing, prototyping, and interface design.• Developed high-fidelity prototypes, from start to finish, in intense 2-3 week sprints.• Practiced rapid, iterative designs, on multiple design software platforms, based on usability testing feedback.• Effectively worked in a team environment with open communication and collaboration to successfully complete design projects.