Raymond Fan Email & Phone Number

• Manages end-to-end campaign production for Pizza Pizza and Pizza73 brand, overseeing creative brainstorming, delivery logistics coordination, stakeholder communication, and artwork review for national visibility.• Directs the national flyer program, producing over 40 million flyers annually, including 12 national, 12 monthly, and occasional incremental flyers, while managing a budget exceeding $6 million.• Coordinates delivery logistics for in-store marketing materials across ~600 Canadian stores, ensuring timely distribution.• Collaborates with brand marketing, creative, and technical teams to provide clear directives, adhere to timelines, and meet production specifications.• Negotiates pricing with external vendors for print and digital design projects, managing multi-million dollar production and distribution budgets.• Nurtures relationships with external vendors to ensure timely, cost-effective, and high-quality production.• Demonstrates proficiency in managing multiple national projects concurrently and achieving results within tight deadlines.

Canada

• Reinvented the production process to help ensure that the company is able to produce over 30 campaigns per quarter and meet the deadlines. Helped improved efficiency by 50% and streamlined the production process by 100% • Responsible for constantly developing and redeveloping the production process. This includes updating and creating new process guidelines, asset spec sheets, and company brand guideline.• Managing campaigns that range between 1 page to 10 pages and can be valued at over $100,000, with each quarter pulling in over $1.5 million in revenue• Responsible for overseeing the entire print and digital production of over 25 campaigns per quarter. Involvement includes working with Bell Media, Microsoft, KFC, Pfizer, Enbridge, University of Toronto• Assist with the content strategy and topic direction for numerous clients. Assist and help brainstorm the layout of print campaigns• Oversees final design review and print submission that goes out to over 1 million Canadian readers• In charge of developing quarterly print production and digital production schedules for the company to align with the schedule of our partners.• Responsible for managing external communications and campaign coordination with publication partners – Toronto Star, National Post, and Maclean’s• Responsible for recruiting, managing, and booking all freelance journalists and designers, including managing the capacity of over 10 freelancers, and alongside managing the internal production team• Ownership and management over total production costs and responsible for logging incoming invoices from journalists, designers, proofreaders, and things related to production. Also in charge of booking and signing off on external digital content executions with partner websites

Toronto, Canada Area

• Responsible and accountable for website placement across all Loblaw branded websites for various big box vendors (Mondelez, Hershey’s, Kellogg’s, and Coca-Cola). Utilized CMS software• On a monthly basis, cross-functionally determined the optimal structural layout for webpages that would enhance the customer journey. Responsible for translating these insights into a monthly Internal Marketing Campaign that was tailored to meet specific KPIs such as maximizing add to cart purchases, increasing customer retention, and various campaign goals. The deployment of my page builds acted as a wireframe for future campaign layouts due to the engagement rate (Increase of 10%) and simplicity of the page• Manages content calendar, workflow planning, and working with vendor teams to execute Marketing Campaigns for all Loblaw store brands (13 Stores)• Effective Project Coordination and Multiple Stakeholder Management: coordinates content compilation across various functional teams (Design, Merchandising and Vendor, Development Support Team)• Executing ad-hoc implementation and building priority campaigns with quick turnaround time (ex. within a day’s notice). This includes time sensitive scenarios such as executing promotion material onsite, creating grocery recall content and COVID-19 relief alerts within hours” notice• Developed a process within excel that helped automate the creation of unique ID codes for the CMS. This helped streamline our workflow, increasing efficiency by 50%• Assisted with A/B testing tooltip and landing pages for viability. Assisted with executing customer feedback from A/B testing to curate a unique customer website experience

Toronto, Ontario, Canada

• Responsible for coordinating and executing ongoing online maintenance activities such as product content, pricing, digital asset changes, and digital quality checks on 200,000+ products in the online catalog• Responsible for understanding and maintaining specific price and cost conditions by retail departments, while ensuring the website is consistent with daily and retail pricing• In charge of daily and weekly product cleanse activities and processing improvements internally and with an offshore team. Constantly looking for areas of improvement to drive efficiency through automation. Helped debug a process which fixed online inventory catalogs and introduced a process that creates inventory status report logs• Created and distributed weekly emails regarding company Ecommerce inventory statues to Ecommerce and Supply Chain departments • Worked with internal and external team to ensure business needs and maintenance activities are being met and SLAs are achieved

Toronto, Ontario, Canada

• Communicated and facilitated the rollout of the new "Buy Online Ship to Store" process to the top 250 vendors and suppliers of Home Depot• Prime for managing all matters/ troubleshooting related to the BOSS system. Daily tasks included coordinating daily meetings with vendors and suppliers to ensure compliance and integration• Generate weekly reports to support Supply Chain team and communicated with vendors and suppliers to ensure that article status and information are up to date on our Ecommerce vendor portal • Assisting Supply Chain department with creating and updating PO’s with SAP and conducted and built analysis reports using SAP data pulls

42 Dufflaw Road

• Head of logistics planning and coordination of small to medium scale event planning • Responsible for contacting and optimizing working schedules for external vendors• Exhibited flexibility and adaptability through cross departmental job duties including marketing of services, establishing and reaching sales targets, and coordination of stakeholders to successfully run events• Acted as the first human touchpoint in the customer flow process via phone, email, and in person to facilitate a positive and educational experience

42 Dufflaw Road

• Led a research project towards the creation and management of a customer/ vendor database through gap analysis, cold calling, and analyzing different demographics across North America• Responsible for completing company sustainability analysis and providing recommendations on how to improve goods and services • Managed and processed accounts receivable and accounts payable activities, along with drafting up invoice contract agreements and tracking company expenditures• Monthly topline sales forecasting analysis through Microsoft Excel and QuickBooks to predict future revenue, potential cash flow, and churn rates• Development of marketing campaigns for target markets and analyzed potential sales growth within each market

• Pioneered the strategy and execution of the entry into digital marketing and the social media landscape• Spearheaded content creation and publishing – enrollment increased 50% from increased brand awareness• Utilized content and resources to develop holistic promotional campaigns – adapted for physical and online • Facilitated a positive customer journey for clientele base • Responsible for creation of first client feedback loops to consistently improve the program

Toronto, Canada Area

• Creation of Ontario-wide cultural enrichment initiatives that were given to the branch heads to adapt and implement in their respective school communities• Development and implementation of an annual sponsorship plan that outlined all activities in the areas of generating sponsorship and advertising revenue for the co-curricular and curricular programs and services• Utilized strong organizational, data analysis and budget management skills to ensure maximum ROI of sponsorship deals• Took part in contract negotiation, sponsorship analysis and managing B2B relationships with contracts/ vendors