Gregory Ray, Mba Email & Phone Number

Santa Rosa, California

Data Nation Analytics works closely with clients to provide cutting edge consumer-based analytics. Allowing clients to form data-driven strategies to better reach and retain customers, giving our clients a competitive edge over industry competitors.•Work closely with clients to determine their key performance indicators.•Clean and standardize client databases, creating a solid analytical foundation.•Create customer segmentation models to increase campaign performance and… Show more Data Nation Analytics works closely with clients to provide cutting edge consumer-based analytics. Allowing clients to form data-driven strategies to better reach and retain customers, giving our clients a competitive edge over industry competitors.•Work closely with clients to determine their key performance indicators.•Clean and standardize client databases, creating a solid analytical foundation.•Create customer segmentation models to increase campaign performance and customer engagement. •Generate data visualization through the use of Tableau dashboards, allowing for pertinent data to be easily digested and understood.•Generate data visualization dashboards to represent predictive models in an easy to digest manner. •Assist clients in improving their data gathering practices to further unlock analytical potential. Show less

Rohnert Park, Ca

•Designed and built dashboards in excel/VBA unique to our partnered winery, allowing for the generated analytics to be digested in an easy to understand manner. •Database standardization: Standardized wine club customer data that spanned across 20 years and 2 different CRM software programs.•Analyzed data to find expected churn times and causes, improving wine club retention. •Analyzed various aspects of retail databases, such as purchase behavior/varietal preferences, customer… Show more •Designed and built dashboards in excel/VBA unique to our partnered winery, allowing for the generated analytics to be digested in an easy to understand manner. •Database standardization: Standardized wine club customer data that spanned across 20 years and 2 different CRM software programs.•Analyzed data to find expected churn times and causes, improving wine club retention. •Analyzed various aspects of retail databases, such as purchase behavior/varietal preferences, customer segments, and the effects of comp'd goods. Show less

Through a partnership between the Sonoma State Wine Business Department and five medium to large scale wineries across three major wine regions, it was our goal to first better understand winery customers, improve retail and e-commerce sales, and to reduce customer churn.Database management: Worked with a combined database which consisted of over 1 million observations and over 400 unique variables. The first major part of the project was to consolidate each wineries customer… Show more Through a partnership between the Sonoma State Wine Business Department and five medium to large scale wineries across three major wine regions, it was our goal to first better understand winery customers, improve retail and e-commerce sales, and to reduce customer churn.Database management: Worked with a combined database which consisted of over 1 million observations and over 400 unique variables. The first major part of the project was to consolidate each wineries customer database into a uniform, clean and usable database. Analytics:•Designed code to segment the wineries customer database into 125 unique groups, of which could be individually analyzed and targeted.•Generated detailed heat maps of customer engagement for each winery. Allowing for more effective targeted marketing campaigns and offsite events.•Created an algorithm to ascertain customer lifetime value, allowing the wineries to understand how much they should spend to acquire new customers. Show less

Healdsburg (Dry Creek Valley)

Managed the physical movement of wine into and out of several Wilson Artisan wineries. Maintained winery inventory database systems, such as transferring, tracking and reconciling wine inventories as well as analyzing and forecasting depletion rates to ensure the Wilson Winery is never in a deficient state. Point person for all direct to consumer shipping and improved processes to best ensure customer satisfaction. In addition to my Wilson Winery inventory and shipping duties, I also… Show more Managed the physical movement of wine into and out of several Wilson Artisan wineries. Maintained winery inventory database systems, such as transferring, tracking and reconciling wine inventories as well as analyzing and forecasting depletion rates to ensure the Wilson Winery is never in a deficient state. Point person for all direct to consumer shipping and improved processes to best ensure customer satisfaction. In addition to my Wilson Winery inventory and shipping duties, I also travel between and assist the other eight sister properties with inventory, shipping, VinNow (POS) and reporting needs and questions. As such I am Responsible for nightly, weekly and monthly financial reporting for Wilson Winery and Greenwood Ridge Vineyards. Technology liaison between Wilson Artisan wineries and contracted IT firm. Managed the internal IT software and hardware budget and purchase/expense requests. I have researched, recommend and will lead the transition into a new e-commerce platform for Wilson Winery. Allowing for an increase in e-commerce sales and more sophisticated email promotions. Show less

Santa Rosa

Develop and execute strategies to both grow the Martin Ray Wine Club and ensure high club member retention rates through exceptional customer service and enhanced club value. Manage quarterly club shipments by accurately forecasting club wine allocations and coordinating on and off site shipping logistics. Collaborate with senior management in the creation of marketing materials directed at club members. Heavily involved with the planning and hosting of club pick-up parties, as well as club… Show more Develop and execute strategies to both grow the Martin Ray Wine Club and ensure high club member retention rates through exceptional customer service and enhanced club value. Manage quarterly club shipments by accurately forecasting club wine allocations and coordinating on and off site shipping logistics. Collaborate with senior management in the creation of marketing materials directed at club members. Heavily involved with the planning and hosting of club pick-up parties, as well as club only special events.Designed and implemented online wine promotions through email marketing to facilitate wine sales via an online shop. Developed multiple modes of information collection to improve e-marketing/sales to customers. Ensured that the customer database was accurate and easily attainable. Analyzed and interpreted marketing and sales data to improve direct to consumer sales. Through WordPress, manged the maintenance and updating of the Martin Ray and Angeline websites. Show less

Responsible for tasting room procedures, flash analysis reports, customer purchasing trends, Amazon wine sales, social media, hiring and training of new staff, staff scheduling, event planning and execution, off premise tasting venues, wine inventory management, and payroll.

Santa Rosa, California

• Lead tastings with customers and avid wine connoisseurs• Educate customers about both the brand Martin Ray Winery and the historical nuances of the winery• Training new tasting room and event staff• Setup and work winery events such as the Wine and Food affair and Barrel Tasting• Off premise wine tastings at an assortment of venues• Administrative duties such as aged accounts receivable.

•Car Prep at the San Ramon and Dublin branches during the summers of 2008 and 2009

Bachelor Of Science (Bs), Wine Business Strategies

Activities and Societies: Sonoma State Wine Club

Master Of Business Administration (Mba)