Marketing and branding consultancy services; destination product development projects; event and property management. Great, Big Ideas.

Organigram is a leading publicly-traded licensed producer of cannabis in Canada. Has led Organigram’s strategic approach to the adult use recreational market in Canada as well as stewarding the company’s corporate and medical brands. Overseen several new product development initiatives including The Edison Project by OGI, an ultra-premium line of cannabis offered to patients in November 2017 resulting in data and insights used to validate future segmentation opportunities. Responsible for the development of Organigram’s targeted suite of brands including the Edison Cannabis Company, Ankr Organics, Trailer Park Buds and Trailblazer.

Responsible for all marketing activity for Quebec and Atlantic Canada for both Moosehead and relevant partner brands.Manage 30% market share business within priority markets amidst National and international competition. Manage a team of marketing professionals in a demanding and fast-paced environment.Oversee strategic development, planning, execution and analysis of all elements of the marketing mix including promotion, media, positioning and advertising, packaging, and sponsorship negotiation.Develop and maintain relationships with internal and external customers, partners and stakeholders.Managed numerous brand launches, including Moose Light Lime, Radler and Cracked Canoe.Marketer of the year runner up 2010, Progress Magazine.

Needs analysis, questionnaire design, execution, report generation for internal customers.

Worked as consultant in support of hybrid print / web advertising initiative - CanadaEast.com. Worked with management to create branding and marketing strategy for new initiatives. Accounted for 80% of revenue among three person sales group.