Available on Amazon & The Kindle Store.

Coming to booksellers everywhere on May 6, 2025, from Morgan James Publishing!Each year on the Sunday before Memorial Day, over 350,000 spectators converge on the Indianapolis Motor Speedway's 2.5-mile oval track for the running of the Indianapolis 500 auto race, making it the largest single-day sporting event in the world. They come for the tradition, the pageantry, and the on-track danger and drama that makes the 500 “The Greatest Spectacle in Racing.”The Indy 500: A Year-Long Quest to Win the Greatest Spectacle in Racing takes readers on the year-long journey that culminated with the 108th running of the Indianapolis 500 on May 26, 2024. Beginning with the exciting final few laps of the 2023 race, readers learn of the personalities that make the event—and the sport of IndyCar racing—so compelling.Drama builds once practice starts for the Indy 500, as thirty-four drivers work with their teams build flat-out speed, well in excess of 230 miles an hour, to qualify and earn one of just thirty-three spots in the race’s starting field. Once cars are qualified, practice then resumes to make final race preparations.Race day is when it’s all sorted out, as drivers battle for 200 laps and 500 miles to determine who earns racing immortality and the coveted Borg-Warner trophy. And, for the second consecutive year, the race comes down to a final lap overtake to see who comes out on top!

Me, Myself & My Multiple Myeloma is a non-fiction, cancer-patient memoir, available wherever books are sold. Published by Morgan James Publishing, Me, Myself & My Multiple Myeloma serves as a resource for patients, caregivers, and allies. Net writer's proceeds benefit the Multiple Myeloma Research Foundation.

Immaculate: How the Steelers Saved Pittsburgh is a non-fiction book from Morgan James Publishing. The book weaves together the historical stories of Pittsburgh and its beloved professional football team like the linear strands of DNA — antiparallel, twisting throughout, and irrevocably connected together. Beginning with the history of the region, Immaculate tells the story of the region as it weaves in the origin and early history of the Steelers. It then traces the rise of the Steelers against the contextual backdrop of the steel industry’s collapse and the city’s unfolding crisis. The Steelers then provide the foundational inflection point for a “New Economy” Pittsburgh to emerge and prosper. Immaculate brings to life the colorful stories and people that shaped a city and a team over the rich tapestry of profoundly different eras.

Marketing, Corporate Communications and Public Relations consultancy. Develop comprehensive messaging strategies. Create and publish digital content, including eBooks, infographics, blog posts, videos and press releases, and develop integrated digital marketing campaigns, including SEO and paid search. Proxy manage multiple social media platforms to emphasize reach, engagement and influence. Referral clients in high tech, life sciences, biotechnology and retail industries.

— Led Lightspeed Systems’ content marketing, thought leadership, public relations, social media, inbound marketing, and SEO strategies to introduce school district leaders to Lightspeed Systems and the benefits delivered to students and educators.— Increased organic inbound sales pipeline 59% in 9 months. — Revitalized corporate EdTech blog by publishing 58 posts in 9 months, increasing blog views 87% year over year, and driving increases in sessions (42.8%), users (41.3%), sessions/user (1.2%), and conversions (150.9%).— Grew social media accounts organically, driving an increase in LinkedIn followers 13.5% in nine months while increasing engagement to 6%. Increased Twitter/X followers 13.6% in nine months. Grew YouTube channel with a subscriber increase of 5.9%, a 10% increase in views, and a 30% increase in impressions.— Drove the company’s inbound Marketing initiatives and fueled outbound Sales and Marketing efforts by cranking the content engine, publishing 58 blog posts, 9 eBooks, 27 videos, 13 press releases, 5 customer stories in 9 months.— Guided thought leadership program, directing the development, contributing to writing, and managing the editorial calendar of high-quality content positioning Lightspeed Systems as the preeminent leader in K-12 education technology, particularly around the core competencies of security, safety and learning equity.— Communicated near-term and long-term priorities with leadership and advocated for the resources necessary for success; Managed performance by establishing early, mid-, and lagging KPIs; Regularly updated leadership on progress to goals, opportunities to go faster, and needs to pivot.— Directed all social media strategy and its various platforms, growing, nurturing, and engaging followers while creating and curating relevant and timely posts.— Partnered with the website team to drive SEO, developing and maintaining keyword lists, implementing SEO strategies and tactics, and tracking improvements.

Oversaw all brand content initiatives — both internal and external — across multiple platforms and formats to drive leads, engagement, customer retention and customer referrals. • Established and evolved brand’s editorial mission, vision and voice.• Developed and implemented integrated editorial strategies, aligning editorial and business goals.• Conducted periodic content audits and collaborated with Demand Generation, Customer Marketing, Corporate Communications and Sales teams to close content gaps in cross-channel, integrated campaigns.• Wrote, designed and published a variety of content across the entire customer/buying journey, including webpages, blog posts, eBooks, infographics, data sheets, product and solution briefs, webinars, videos, customers case studies and nurture/outreach emails.• Developed and maintained editorial calendar across all segment verticals and all targeted personas.• Conducted ongoing tests to gauge content effectiveness, gathering data and conducting analyses to make recommendations for corrective strategies and/or tactics.• Developed standards, systems, processes and best practices for content creation, distribution, maintenance, retrieval and repurposing.• Managed team of two direct reports and oversaw departmental budget.

LMNS is an ability-first, equal opportunity hiring platform with a community of marketing professionals showcasing their skills through campaign competitions.Earned 1st place in both the Over Easy Foods challenge (July 2020) and NexGenT challenge (August 2020).

• Responsible for all marketing communications, both content and product marketing, as well as demand generation, social media, public relations and analyst relations; Managed and led a team of five direct reports and oversaw over $2 million in annual budget investment.• Created and deployed inbound content marketing strategies and oversaw development of online and hard copy collateral, including eBooks, blog posts, press releases, case studies, product and solution briefs, videos, paid media ads, printed magazines and more.• Directed all integrated demand generation strategies and tactics, including account-based marketing, field marketing, event marketing and channel marketing activations. • Managed lead generation and nurture programs and campaigns through Pardot, delivering marketing qualified leads to sales organization.• Created public relations strategies and executed against to support key corporate initiatives; Developed storylines to position RetailNext as the global market leader and innovator; Proactively pitched storylines to external media and industry analysts, and ensured all company spokespeople were appropriately empowered and engaged; Served as company spokesperson and industry expert in media interviews. • Developed and managed all social media strategies and tactics, managing engagement through social channels and measuring effectiveness against the achievement of key corporate objectives.• Secured external writing and publishing opportunities, submitted award applications, and closed executive speaking engagements; RetailNext honored with Entrepreneur Magazine’s number one ranking on its 2017 Entrepreneur 360 List.• Managed all paid and organic search campaigns, including SEO improvement strategies, Google AdWords campaigns and more.• Actively participated on the executive leadership team, representing the Marketing function in the creation of corporate strategies and fiscal year planning.

• Led cross-functional Corporate Communications activities, encompassing Corporate and Product Public Relations, Social Media, Employee Communications and Dealer Communications for Home Entertainment & Sound product division and Sony Direct stores (brick & mortar and online), managing and administering a discretionary spend budget of over $1 million.• Collaborated with colleagues in Japan and Europe for global initiatives launching new technologies and product categories; lead global efforts as necessary, including 4K Ultra HD television, High-Resolution Audio, Google TV and more. Earned market share positions of #1 in High-Resolution Audio and #2 in 4K Ultra HD television. • Led go-to-market media messaging for new product launches in the United States, including premium sound bar (HT-ST7), growing market share in the >$1,000 category from zero to 20% in only six months, establishing a strong #2 positioned contender to long-entrenched leader Bose. • Proactively pitched and seeded stories in enthusiast, technology, lifestyle and entertainment publications and media outlets, increasing earned media coverage for division by over 200% in three years. • Managed product reviews within multiple tiers of publications and news outlets, including critical reviews of Sony Audio/Video Receivers, moving the brand from #5 to #1 in market share, both units and dollars. • Designed and executed special PR projects to drive brand awareness and recall during relatively “dark” periods of marketing inactivity. 2012 collaborative study with Neilsen, “The Most Memorable Moments in TV History,” garnered almost 2 billion impressions for Sony TV over a one-week time period. • Wrote and produced content for Sony social media channels, including the Sony blog, Facebook and Twitter, growing customer awareness, driving traffic to http://store.sony.com and generating demand.

Reporting to vice president of Corporate Communications, work cross-functionally across Public Relations, Dealer Communications, Employee Communications, and Social Media. Accountabilities often include leading corporate-wide special initiatives, fostering media and analyst relations, managing projects, and planning and executing upon consumer-facing events.

Lead multi-channel strategy change initiative and build organizational capabilities with the objective of differentiating the Sony brand by building sustainable customer loyalty and demonstrating a world-class excellence in customer experience across every external customer touchpoint.

Responsible for Talent Management, Strategic Learning, and Organizational Development, working with both Sony Electronics employees in North America, as well as employees of Sony sister companies (SPE, Sony/BMG Music, SCEA, SonyEricsson, etc.) internationally.