Executive Director
CurrentLeading the strategic marketing efforts for the greater Sun Valley area in pursuit of the organization’s mission of increasing awareness of Sun Valley and influencing consumers in an effort to increasevisitor traffic from key target markets.KEY RESPONSIBILITIES•Providing direction in all efforts related to increasing awareness and visitation of Sun Valley•Leading the strategic planning efforts for the organization, including the annual completion of a strategicand operational plan, encompassing the development of goals, objectives, strategies and tactics•Providing quarterly reports to key stakeholders on progress towards annual targets as identified in thestrategic and operational plan and in contracts for services•Developing seasonal campaigns to grow demand for the Sun Valley area. Monitor and adjust as required•Ensuring effective organizational structure, including both internal positions and external contracts•Overseeing all internal employees and all external contractors•Developing annual budgets•Providing bi-monthly financial reports to the board of directors, identifying any major variances•Communicating with the press, political bodies, government agencies, business leaders and the public to promote and further the mission of raising awareness of Sun Valley•Presenting regularly to the Board of Directors, the City of Sun Valley, the City of Ketchum,the Air Service Board, the Idaho Travel Council and the Visit Sun Valley members, including both written and in-person communications•Developing and maintain statistical reporting including a visitor volume estimation model, weeklyoccupancy reports, brand awareness research and other data as required•Working closely with community partners and stakeholders such as Fly Sun Valley, the Sun Valley Company, the Cities of Ketchum and Sun Valley and Idaho Tourism•Act as a Sun Valley ambassador, living our mission and vision with passion, innovation, achievement andaccountability
