Vice President, Policy, External Affairs & Worldwide Communications
New York, New York, Us
Oversaw strategy/execution of the Company’s external & internal communications programs globally, including digital/social media engagements. Chief global spokesperson for Pfizer and member of Pfizer’s Senior Leadership Council. Managed a global team of 100 professionals. Led communications during Pfizer’s $68 billion acquisition of Wyeth, $2.3B settlement with the US Department of Justice, Lipitor’s $12B patent expiration, the reorganization of global Manufacturing and R&D. Managed numerous executive transitions including the CEO, CFO, GC, heads of R&D, head of Manufacturing, and BU Presidents. Oversaw external and internal product and pipeline communications.Realigned US Communications team to advance state & federal legislative initiatives. Assigned communicators to a five region US public affairs teams and two senior communications professionals to the federal government relations office in DC to progress major policy/legislative issues such as state formulary, Sunshine Act, tax and healthcare reform. Pioneered Pfizer’s award winning/industry-leading social/digital media program, including the global integration of Pfizer.com, PfizerWorld and social/digital properties to ensure efficiencies. Established global company policies & procedures, the Pfizer social media playbook and branding templates. Established Pfizer’s first unified Executive global visibility program that includes journalist, colleague, investor and media engagements, as well as, speaking platforms. The program targets a 12-18 month calendar and based on the company’s strategy. The program includes the monthly “Pfizer Meet The Press Series.” Instituted Pfizer’s reputation analysis campaign, covering Pfizer’s top-20 revenue producing countries. Achieved consistent 70%-30% (positive/neutral vs. negative respectively) average news coverage globally over the past five years.Consistently achieved the highest Gallup scores in the division for engagement, inclusiveness and culture.