We partner with packaging machinery OEMs and related organizations to build awareness, generate leads and increase market share. I literally grew up in the packaging industry. In 1994, I started working summer jobs including stockroom work and engineering/sales support at Triangle Package Machinery Company. Throughout college, I worked up into the marketing department. Once I started getting involved in trade shows, I was hooked. Some say I'm a little nuts for liking shows so much! Maybe so, but it's an important part of the marketing mix and I was able to continually improve our show process, reduce costs and increase quality leads. My first PACK EXPO was during 9/11 in Vegas. I'll certainly remember that one, not to mention the dozens of other packaging shows since then.My experience ranges from developing sales support materials, to custom web sites and on to managing trade shows from the ground up. I have built strong relationships with the packaging media and have successfully negotiated numerous multi-media programs. I believe in integrated approach to marketing and have successfully re-branded major packaging machinery OEMs in short periods of time. I provide a big-picture approach to marketing strategy and offer a team of specialists who also have extensive packaging industry experience. I was fortunate to be part of the 2013 PMMI MarketTrends Advisory Committee and a moderator for a session entitled “Standing Out From the Crowd at PACK EXPO – Making the Most of Your Show Investment”. That's my story and I'm sticking to it.Specialties: Branding, strategic planning, marketing plans, sales support, brochures, presentations, advertising, web sites, trade shows, PACK EXPO, exhibit management, packaging machinery, media, networking, negotiation