Raylene Allen

Raylene Allen Email and Phone Number

San Luis Obispo, CA, US
Raylene Allen's Location
San Luis Obispo, California, United States, United States
About Raylene Allen

I created and operate my own digital business marketing agency that provides social media, branding, and marketing strategy services to small/medium businesses in San Luis Obispo County, as well as remotely. For many business owners, managing marketing efforts alongside other operational responsibilities can be nothing short of overwhelming. Partnering with my marketing services allows business owners to focus on running core operations while ensuring their marketing strategy is effective, representative of brand values, and sustainable.I have a passion for understanding human behavior and using research to develop strategies that help businesses succeed and establish memorable brand identities within their niche. I find deep satisfaction in making ideas a tangible reality and synthesizing data with creativity to drive results. Outside of work, I enjoy fitness, reading, and trying intricate recipes I find online that I don't have the proper kitchenware or ingredients for. I uphold the highest standards of integrity, work ethic, curiosity, and compassion, and expect the same level of commitment from those I collaborate with. Message me to schedule an initial consultation and discuss how your business could benefit from outsourcing marketing management! "Your values are more about what you do not what you say you do." - Leila Hormozi

Raylene Allen's Current Company Details
California Polytechnic State University (Cal Poly)

California Polytechnic State University (Cal Poly)

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Business Marketing Student
San Luis Obispo, CA, US
Website:
calpolyjobs.org
Employees:
2539
Raylene Allen Work Experience Details
  • California Polytechnic State University (Cal Poly)
    Business Marketing Student
    California Polytechnic State University (Cal Poly)
    San Luis Obispo, Ca, Us
  • Krobar Craft Distillery
    Dtc Marketing Manager
    Krobar Craft Distillery Aug 2024 - Present
    Manage direct to consumer relations within Krobar club membership program and general customer experience. Launch and manage various marketing campaigns simultaneously across multiple platforms. Manage email marketing and write regular emails to multiple audience segments. Fulfill online orders and orchestrate club member quarterly shipments. Plan, script, capture, and post all social media content in accordance with business objectives and current campaign goals. Track KPIs for sales, social media engagement, club membership retention, and metrics relevant to campaigns.
  • Self-Employed
    Founder Of Business Marketing Management Agency
    Self-Employed Oct 2023 - Present
    I provide freelance digital marketing services to small and medium businesses, specializing in tailored strategies that align with brand vision and business goals. With a year of experience, four ongoing contract clients, and a passion for creative marketing solutions, I offer flexible options—whether continuous contracts or one-time projects—to help businesses grow and thrive.I offer a wide range of services:- Brand development and design- Social media marketing strategy and management- Project management for content creation- General marketing strategy- Email marketing - Website creation and management- SEO marketing - Rebranding consulting- Graphic design and digital mediaCurrent clients:Aeternum Integrative Sports Therapy - rebrandingHeadstrong Fitness - event marketing and general strategyHarvel Athletics - new service launch and social media strategyCCG Real Estate Advisors - general strategy
  • Headstrong Fit
    Marketing Coordinator
    Headstrong Fit Dec 2022 - Present
    San Luis Obispo, California, Us
    Strategically create, manage, and execute email marketing campaigns to drive engagement and conversions. Manage graphic design and multimedia projects for merchandise, events, branding, and advertising campaigns ensuring alignment with business goals and brand voice. Develop marketing strategies to increase lead generation and customer retention. Assist in social media marketing campaigns, content creation, and campaign strategy.
  • Saint'S Barrel Wine Bar
    Lead Bartender
    Saint'S Barrel Wine Bar Sep 2023 - Aug 2024
    Provide excellent customer service, sales pitching abilities, and time management. Track inventory of over 30 product lines, make substitutions and upsell products. Maintain strong communication and collaboration techniques with colleagues, multi-task, and solve problems efficiently. Build sustainable customer relationships and enhance brand loyalty. Assist in planning and managing large scale events for various customers and businesses. Maintain calm, friendly, and professional persona during high-stress situations and be able to make important decisions in situations where time is limited.
  • Guayakí Yerba Mate
    Student Brand Ambassador
    Guayakí Yerba Mate Sep 2019 - Jan 2023
    Sebastopol, Ca, Us
    Organically market Guayaki product via social media, photography, and social experiences. Represent Guayaki brand accurately, effectively and creatively. Generate ideas to market Guayaki's product to new audiences and promote brand values.
  • Club 24 Inc
    Member Sales Associate
    Club 24 Inc Sep 2021 - Sep 2022
    Sell memberships by effectively showcasing benefits and tailored offerings to prospective clients. Lead informative and engaging facility tours to convert potential clients into members. Operate and monitor online check-in and POS systems to streamline member experiences. Complete and explain membership contracts, ensuring clarity and satisfaction for new sign-ups. Facilitate merchandise, food, and beverage purchases using the POS system. Assist members with inquiries, payments, contracts, and cancellations, providing top-tier customer service. Maintain a positive, enthusiastic attitude while interacting with all members and non-members. Execute opening and closing procedures, managing the facility independently during shifts
  • City Of Capitola, California
    Capitola Junior Lifeguard Coordinator
    City Of Capitola, California May 2019 - Sep 2022
    Capitola, California, Us
    Manage and oversee staff of 20+ lifeguards for Junior Lifeguard program serving 400+ children aged 6-17. Execute preventative safety strategies through effective communication, cross-collaboration amongst staff, and thorough education. Act as first responder in medical, physical, or emotional emergencies. Maintain calm, professional composure during emergency situations and dangerous environments. Create, plan and execute engaging activities for program participants over span of 8 hour days. Ensure children's safety and follow emergency response plans. Train and educate children on ocean lifesaving skills while ensuring a fun environment. Foster strong inter-staff communication through daily debrief meetings, monthly evaluations, and consistent feedback.
  • Inshape Health Club
    Member Experience Ambassador
    Inshape Health Club Mar 2021 - Sep 2021
    Sell memberships to prospective clients, effectively communicating value and benefits. Lead engaging facility tours to potential clients, highlighting key offerings. Manage and monitor online check-in and POS systems for smooth member transactions. Facilitate merchandise, food, and drink purchases through the online POS system. Assist clients with membership inquiries, contracts, payments, and cancellations, ensuring exceptional customer service. Maintain a positive and enthusiastic attitude when interacting with members and prospects. Execute opening and closing procedures, serving as the sole operator of the facility during shifts
  • Engine Swim Australia
    Brand Ambassador
    Engine Swim Australia Aug 2019 - Oct 2020
    Mordialloc, Victoria, Au
    Collaborate with brand executives to create engaging social media campaigns for various products. Capture content to advertise brand merchandise on personal and professional platforms. Promote merchandise through positive reviews, modeling, and discount codes.

Raylene Allen Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Marketing/Marketing Management
  • Soquel High School
    Soquel High School
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Raylene Allen

What company does Raylene Allen work for?

Raylene Allen works for California Polytechnic State University (Cal Poly)

What is Raylene Allen's role at the current company?

Raylene Allen's current role is Business Marketing Student.

What schools did Raylene Allen attend?

Raylene Allen attended California Polytechnic State University-San Luis Obispo, Soquel High School.

Who are Raylene Allen's colleagues?

Raylene Allen's colleagues are Jamie Wallace, Ms, Chia, Che., Freddy Flores, Jo Hose, Michele Bullock, Gerald Holmes, Kyle Ross, Robert Richards.

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