Extensive experience as a successful Sales and Marketing Director with businesses focused on events, fairs, festivals, arenas, and radio stations in the U.S. Led or worked with professionals in sales, , promotion, and marketing at CBS, Clear Channel and Yellowstone County. Skilled coach guiding salespeople and air talent to eclipse financial goals. Increased profits by 47% as General Manager. Recently helped an event property increase sponsor revenue by 13.3% annually. As talent coach, assisted three team members to earn nominations from the Country Music Association and the Academy of Country Music. Two members of my team are recent inductees into the Hall of Fame. Years of audience data analysis, electronic measurement, foot traffic research, and audience research places me in a unique position to be beneficial to organizations wanting an individual with a broad skill set and large toolbox of proven solution-focused answers. Invested or spent more than 16.8 million dollars in advertising and marketing campaigns across platforms including social, email, video, audio, out-of-home, and event marketing. Executive producer of broadcasts from Disney World, Madison Square Garden, Bridgestone Arena, and Country Music Hall of Fame. Produced theater broadcasts at Celebrity Theater and Fox Theater in Phoenix. Recruited, and executed two live public appearance appearances with Taylor Swift. Wrote and produced television programs and advertising with Clint Black, Chris LeDoux, and Garth Brooks.Data segmentation and audience research specialist working with platforms like Mosaic, Arbitron, and Nielsen. Adept with most marketing tools including focus group recruitment and execution, online and interrupt survey development, and segmentation analysis. Expert at uncovering the stories in data and building plans to maximize revenue. Featured in a White Paper interview for location intelligence leader, Placer.AI. Ghostwriter/consultant for hundreds of broadcast properties in the U.S. and Canada, producing talent performance suggestions through the consultancy owner. Member of the Screen Actors Guild and performer on regional ads in the Midwest. Specialties: Social media creation, placement and analytics. Audio and video production, broadcast performance, voice acting, content and sales management, email, market research, online research, website production, writing, focus group recruiting and execution, news release development and execution, media coaching for executives, skilled in budget planning and execution, and client solution-focused initiatives.