Raymer Pichardo Email & Phone Number

London, GB

UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, The US, Middle East, Ireland, Saudi Arabia And India., GB

UK, Australia, Spain, Chile, Poland, New Zealand, Hong Kong SAR, Türkiye, Brazil, Mexico, The US, Middle East, Ireland, Saudi Arabia And India., GB

London, UK, GB

Responsible for defining, leading, and tracking the delivery of initiatives to increase the volume of sales and upgrades through Digital channels, working in an Agile delivery framework.

Redmond, Washington, US

- Devised annual customer engagement plan: strategy, quarterly marketing initiatives and budget, working closely with key stakeholders across all Microsoft Band and Xbox owned channels, external agencies, Global counterparts and 26 EMEA markets.- Worked in partnership with Global leads to optimize and land global campaigns within local markets with maximum.

London, GB

- Defined and implemented a best-in-class E2E Customer Experience and comms proposition for EE TV, generating strong media reviews for: “slick set up” and “very accomplished service”.- Led cross-functional digital initiatives, as a product owner, aligning key stakeholders to benchmark and radically improve existing market customer experiences to.

London, GB

- Developed a holistic approach to the customer experience throughout welcome, in-life and retention stages to achieve save targets and increase revenue. E.g. simplifying set-up experience to address early-life churn, and defining customer engagement metrics.- Inspired internal cross-functional teams, external agencies and call centres to deliver retention.

Issy-les-Moulineaux, Île-de-France, FR

- Accountable for broadband end-to-end campaign lifecycle: planning, customer contact decisioning (target&media), creative briefing, data extraction, deployment, reporting and performance evaluation.- Built emotional relationships with broadband customers whilst achieved commercial targets: conversion/save rate, revenue, ROI and costs.- Devised and.

• Led and implemented the marketing plan for the low-income customer segment, managing an over £2m budget and ensuring consistency across all marketing disciplines including demand generation, PR, advertising, pricing.
• Developed and launched a portfolio of products that allowed mobile phone recharging in remote and isolated zones
• Developed and launched Maestro card to expand customer base payment and cash management options, increasing ARPU in 8%.- Set direction with fixed broadband and SME management teams to design and merge strategies in.

- Developed and implemented the PAYG marketing plan, including promotional projects to acquire new customers, increasing overall PAYG market share by 1 pp - Developed innovative products such as a tariff plan that bundled voice, data (SMS) and services, and a new product which allowed costumers to own a mobile phone number and receive voice messages.

- Supported strategy development and implementation for acquisition and retention of PAYM customers. Churn reduced by 2 pp. - Designed and launched marketing initiatives to migrate PAYG customers to PAYM- Developed loyalty and acquisition programmes to encourage customers to switch from our competitors (e.g. PAYG/PAYM hybrid product that allowed customers.

- Coordinated development and implementation of new guidelines to standardised company’s image in third party channels, achieving 90% guidelines adoption after 3 months.

- Participated in the design and implementation of business strategies for launching pre-activated PAYG mobile handsets in mass market channels, increasing national sales by 10%.

Diploma In Digital Marketing

Masters In Business Administration

Marketing Specialisation

Production Engineering – Bachelor Degree