Provide guidance and a roadmap for the brands apparel and accessories merchandising strategy.Recruit, develop and execute new brand collaborations and partnerships. Helped open up new distribution channels for the team to grow revenue and awareness.Strengthen relationship and enhance global merchandising opportunities with existing corporate merchandise sponsor (Adidas)

*Left this role to remain living in Los Angeles vs relocating to Oregon full-time*Responsible for serving and ensuring the continued success of the business and team that creates the most iconic, beloved and scrutinized portfolio of shoes in the footwear industry. Architect of 3-5-year roadmap for Nike Men's classics global footwear, the most culturally relevant and largest revenue driving products in the Nike portfolio and the sportswear industry at large. +$8 Billion USD and growing. Models responsible for but are not limited to: Air Force 1, Dunk, Airmax catalog and Retro basketball (icon: Foamposite, Uptempo, etc.and signature: Lebron + KD retro models).

Responsible for aligning the Ivy Park partnership across all product categories (Apparel, Accessories and Footwear), GTM and brand Marketing road maps, activations and launches. Directly manage business relationship with partner and her leadership team; Target and vision alignment, monthly business updates, regional insight to improve product vision and sell-through, culture connectivity and relevance.Provided double-digit growth in high pressure environment, with aggressive targets set by the Adidas board (+60% YOY)

Responsible for leading the product marketing organization and overall business strategy for the fastest growing, most innovative, forward thinking, industry changing business unit in the footwear industry. grew business from $0 to +$1.5B USD in under 3 years.Responsible for and collaborated on pricing, margin, lifecycle management, product and innovation roadmap, product launch cadence and volume per drop, go-to-market strategy and P&L for category, inclusive of footwear (85%) and apparel (15%) of total revenue.Travel to Asia 4-6 times per year to work with factory partners to build samples, prototypes and approve production for all YEEZY Adidas products (footwear, apparel and accessories).

Lead day to day product activities for footwear and apparel team responsible for the global product range for all adidas x yeezy footwear from concept to production. Responsible for long and short term category business planning; quarterly, yearly and annual product roadmap, volumes and lifecycle management, pricing, features and benefits and storytelling.Business grew +600% in Q4 '18 and more than doubled in NS YOY. Most profitable business unit in adidas portfolio.

Managed all aspects of product creation process for apparel (James Harden, Damian Lillard, Derrick Rose) worked directly with each athlete and their trusted advisors to align business goals and creative vision as well as ensure their personality and functional insights were reflected in the product.Collaborate with design and development teams through daily pods and to align on product vision from a positioning, functional, financial and aesthetic POV.Category lead for accessories: working with global accessories partners in Germany, and 3rd party vendor (U.S.) to ensure they're included in key creation milestones.

Responsible for all aspects of product creation process for innovation franchise footwear (Crazy-light, Crazy Explosive) range + price architecture, new product briefing, pricing, technology innovation (first non running category to bring BOOST into performance), season color and material updates, costing, performance testing compliance, trained product managers, gathered and implemented athlete, consumer and account feedback. Grew business in China double digits YOY (2nd largest bball market in the world)Team lead for adidas' on court footwear (NBA, NCAA, Grassroots) created briefs, collaborated on concepts and focused on authentic storytelling to create shoes for all adidas grassroots events, NCAA tournament, BHM, Christmas, etc. creating excitement for players, blogs and consumers. Grew impressions and share of voice for Adidas in this space +300%Spearheaded story-telling for brands annual BHM initiative, creating assortments that educated and excited consumers around how our athletes changed lives and history, through sport. This work included negotiating licensing terms with athlete/estates or foundations and tying in a charitable component as a percentage of revenue generated.Initiative started in Basketball in SS’15 and due to success extended to a holistic brand moment, which subsequently included Originals, Training, and Women’s business units by SS'17.Secured, negotiated and built NIL partnerships with Kareem Abdul Jabbar's Skyhook foundation, Arthur Ashe's estate and Jesse Owens foundation.

Created strategy for the Crafted by Rockport collection, a new level of distribution for the brand, which targets a younger (in mindset) more style conscious, metropolitan consumer. Responsible for the seasonal Crafted category assortment and end to end process (new models, pattern and color updates, pricing and costing targets, etc.) Presented the range to key accounts around the globe, including: Nordstrom, John Lewis, El Corte Ingles, Bodega, Goertz, Selfridges, etc.Global market expert who traveled to various countries in Asia and Europe, as well as the U.S. to gather trend and unique market specific, product insights.Traveled to Asia 2-3 times per year to work with factory partners to develop and manufacture the product range.

Assisted in the concepting, developing and building, of Global Men's Retro Sport Line.Worked with development and design teams to re-issue original or classic product from the brand archives.Created 'RESERVE': a working visual roll-out of all limited/special edition product; complete with concept overview, retail pricing, product shots and sample download time-lines.

Created excitement around the Reebok brand in New York by driving initiatives to boost sales and interest of Reebok product in mall based, independent, directional and sporting goods accounts. Gathered trend information from consumers, store managers, and associates on both Reebok and competitor product within retail channels. This information was shared with appropriate product and marketing business units at Reebok headquarters, to assist in improvement of product offerings and marketing strategies.Built and developed business relationships with various retail accounts, media outlets (TV, print and radio) and Sports groupsConducted clinics to educate account associates and consumers about Reebok technology and product in various markets across the U.S. assisted with product launches, major events (Super Bowl, Marathons, NHL Draft and All-star game, etc.) market tours and various other marketing initiatives.

• Responsible for implementation of company initiatives including monthly planner updates, store visuals and merchandising, sales generation, inventory maintenance, store paperwork• Provided best in class shopping experience for the Finish Line customer, through 1 on 1 engagement, gained valuable product feature and benefit info from our brand reps (Nike, adidas, Puma, etc.) and passed learnings onto associates, consumers • Hired and trained high performing sales and management candidates, managed all store operations, and resolved any customer concerns as they came about. Our management team generated +$800,000 sales gain in FY03-04