Leading BabyBjörn's operations in SEAP with a focus on strategic execution, Drive the regional business plan with local market dynamics. Manage a dynamic team, guiding marketing. Overseeing financial management, and enhancing operations in Australia

Lead Babybjörn's expansion in the SEA market, Hong Kong, and Taiwan as the first member of the newly established Hong Kong office. Focuses on steering strategic growth and establishing Babybjörn as a leader in the region.Key Achievements:-Channel Development and Distribution Strategy: Led the restructuring of the distribution model across APAC, creating and rebuilding sales channels to enhance market penetration and sales efficiency.-Digital Sales Transformation: Led the transformation of sales channels to digital platforms, including the creation of an efficient logistics framework and the introduction of cross-border online transactions.-Brand Awareness and Marketing Leadership: Led marketing campaigns and promotional activities that significantly enhanced brand awareness and positioned Babybjörn as a top choice in major markets within the region.

Oversee sales strategies and operations across key APAC markets—Korea, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, Indonesia, focusing especially on growth in Korea and Taiwan. Support strategic business initiatives in China, ensuring alignment with global objectives under the Commercial Director’s guidance.Key Achievement:- Business Development: Achieved strong growth in Korea and Taiwan by adapting and introducing diverse car seat models from the US, Europe and Australia to meet APAC market preferences.- Exploring China Business: Enhanced strategies and operations by exploring and understanding market dynamics and consumer behaviors in China, facilitating more effective business expansion in the region.- Operational Excellence and Technical Knowledge: Improved operational efficiency and broadened technical knowledge of global car seat standards and specifications, facilitating better product management and distribution strategies.

Leading the establishment of a representative office in Singapore. Driving strategic expansions across APAC.Key Achievement:- Establishing the 1st Representative office: Successfully set up representative office in Singapore, enhancing support for APAC operation and facilitating regional growth. - Launching Brand Store: Initiated the opening of 4 brand stores in Bangkok and Kuala Lumpur, significantly boosting brand visibility and consumer engagement.- Market Research for Sales Growth: Conducted extensive market research to identify and understand growth opportunities in new markets, laying the foundation for expansion decisions.

Managing and expanding distributor networks across Key APAC markets, including Singapore, Malaysia, Thailand and Indonesia. Key Achievement- Regional Growth: Assist in the development and execution of sales strategy that increase sales volume across APAC region. - Distributor Management: Support managed and empowered distributors, enhancing their operational capabilities and sales effectiveness.- Market expansion: Actively assist in the planning and implementation of Martey Entry strategy at increasing distributor network and market presence throughout India.