driving successful partnerships with leading optical and cybersecurity technology companies (ADTRAN, INFINERA, INCOGNITO, ACCEDIAN, NEOX NETWORKS, and QUANTUM OPTICS JENA). • Successfully executed strategic business transformation plans and expanded sales operations into Malaysia. • Led and motivated high-performing sales teams, overseeing talent acquisition and development. • Managed sales operations effectively, including pipeline management and customer relationship building. • Spearheaded marketing efforts, including field marketing, digital marketing, website maintenance, and content creation.

• Pioneered the establishment of a new operation in Singapore. • Led and mentored regional sales teams (Jakarta, Shanghai, Thailand, Australia) and channel partners across key APAC markets, overcoming challenges posed by the pandemic through innovative training and engagement strategies. • Established and executed an effective partner onboarding program in APAC, including training, field marketing support, and active participation in industry events. • Expanded corporate alliances with cybersecurity and network performance companies (Sandvine, Extrahop, Vectra AI, Fidelis, Telesoft, Apposite Technologies, Accedian, and others) into the Asia-Pacific region, fostering collaboration through joint projects, conferences, exhibitions, and localized marketing initiatives.

• Successfully integrated ex-KEYMILE APAC sales operation into HITACHI ABB POWER GRIDS.• Led the APAC solution line sales (SLS) business unit for ABB Power Grid & Grid Automation (PGGA). • Managed the mission-critical product sales/pre-sales team and fostered collaboration with local sales teams, EPC contractors, and regional channel partners. • Oversaw weekly sales cadence, provided direct support to front-line sales teams, hosted factory visits, managed technical bid submissions, and conducted commercial risk reviews.

• Managed the mission-critical product sales/pre-sales team and fostered collaboration with local sales teams, EPC contractors, and regional channel partners. • Oversaw weekly sales cadence, provided direct support to front-line sales teams, hosted factory visits, managed technical bid submissions, and conducted commercial risk reviews.

APAC Region

• Championed sales and business development for mission-critical communication solutions in the Southeast Asia region, targeting utility markets (O&G, Power Grid) and rail transportation. • Specialized in product sales and marketing for Multi-Service Platform, Last Mile Access, and other networking solutions. • Successfully integrated KEYMILE's Mission Critical Business Division into ABB Power Grid in 2017.

• Played a pivotal role in Ciena (Singapore- ASEAN) rebuilding customer trust and turning around the regional business post-Nortel acquisition.• Covered multiple Southeast Asian countries, focusing on fixed/mobile operators, ISPs, and Higher Education/Research segments.

• Demonstrated exceptional career progression by transitioning from project management role to regional sales manager role for optical networking solutions within just two years. • Initiated the establishment of a new business unit focused on optical networking (DWDM and Free-Space Optics), driving significant revenue growth.

Project Management, Bid management and strategic vendor alliance. Pioneered the Optical Networking Business Unit at Nera Telecommunications LtdNotable achievement & Major Order Awards: Singapore Power Telecom Pte. Ltd.Mobile One Singapore Pte. Ltd.iDA Technology Roadmap Contributor - Free Space OpticsNYP Public Speaking Engagement - Free Space Optics

Joint SP/RASF sponsored studentTeam Leader Transmission Network- handpicked (best 8 from Singapore) for transmission network equipment training in Stockholm - commissioned the network (Japanese and European transmission equipment)- lead and managed new network management deployment- handpicked and trained in Nera Bergen/Norway