Marketing Leadership in Biotechnology, Medical Device, and Life SciencesAs the leader of this Consultancy Practice, I am Responsible for Business Development, Market Research, Marketing Communications, Partner Acquisition, Client Engagement, Development and Maintenance of Content for Digital Marketing Syndication, Presentations to audiences of any size. Creator of shareholder value with highly differentiated and sustainable value propositions.ACHIEVEMENTSIdentified over 100 FDA Cleared Genetic In Vitro Diagnostics Tests, their applications (indications for use), manufacturers, and reimbursement codes, as well as over 100,000 lab developed genetic tests which lack reimbursement, yet offer significant long-term value as they are FDA cleared or regulations change which may offer greater patient access and reimbursement in the future. CLIA lab developed tests are revolutionizing healthcare testing, as technology is moving 100X faster than regulations in healthcare.Developed models for biotechnology market, category, and segment valuation. Estimated market size of biotechnology to grow to $1 Trillion by 2027.

Launched AtoMx Cloud AI, Spatial Informatics Platform – Storage, Analysis, & Sharing of Spatial Genomics Imaging Data.● Developed and executed platform growth strategy capturing over 50% market share in 12 months +20% cost reduction.● Spearheaded app / analysis module / GPT Store for Gen AI Analysis of Spatial Genomics Data +30% more engagement.● Captured petabytes of customer data for evergreen / recursive revenue models (instruments, consumables, services).● Built largest repository of Spatial Genomics Data in the world to train foundational models (Generative Pre-trained Transformers - GPTs) for scientific and clinical insights leading to cures for cancer and neurogenerative diseases.● Defined and delivered innovative new products and technologies to G7 countries & many emerging global markets.● Balanced high-level strategy with detailed product requirements and roadmap planning by working closely with customers, research & development, engineering, program management, finance, manufacturing, purchasing.● Collaborate with customers, partners, press, and analysts, and Go-To-Market (GTM) teams to launch products.● Aligned and motivated teams, both within the direct team and across the broader organization of cross-functional partners.● Enabled digital transformation of customers’ businesses with enterprise-grade, innovative technologies.

Led deep-dive analysis on critical business impact initiatives, and led execution on strategic partnerships, M&A, OEM, licensing, and commercial collaborations in Oncology, Immuno-Oncology, and Neuro-degenerative diseases.● Increased revenue by 200%+ over a 2-year period which contributed to $100M+ Revenue for Spatial Biology Division.● Collaborated across all 3 major business segments providing leadership in strategic planning, development, and execution and prepared presentation materials for senior management including segment President, CEO, and Board of Directors.● Led and assisted all aspects of potential strategic partnerships including strategy formation, development of business cases, deal execution, and integration into the Spatial Biology Division of the Diagnostics and Genomics segment.● Mapped and monitored strategic landscape for the Spatial Biology Division of the Diagnostics and Genomics Segment.● Led strategic and corporate development projects: emerging opportunities, acquisitions, and strategic partnerships.● Directed research and analysis for key strategic areas through primary (Qualitative: customer and partner interviews; Quantitative: surveys and focus groups) and secondary research from 3rd party research reports.● Supported the financial and strategic evaluation of corporate development opportunities including analysis of company financial statements, organizational design, and technology stacks.● Conducted strategic fit and business opportunity analyses for Leica, Roche, NanoString, Akoya, Indica Labs, & Lunaphore.

Expanded Partner Ecosystem of clinical lab tests, instruments, automation, and cloud/enterprise software. Led product and commercialization teams launching new automation products and services globally.● Exceeded financial growth targets with 16% Y-o-Y in automation product lines, as well as a 3% growth in share.● Launched innovative automation product line that reduced turn-around-time (TAT) by 10%.● Optimized labor utilization, and overall lab efficiency resulting in lab savings by 15%, and quality of results by 12%.● Conducted market research to gather voice of customer, observational, and focus group product requirements.● Created business cases with quantitative market analytics, revenue, NPV and profitability projections.● Led Laboratory Automation Sales Managers to achieve $90M sales target for 2017.

Developed Sustainable Partner Ecosystem. Gathered customer requirements with qualitative and quantitative market research methods to understand customer challenges and new business opportunities.● Generated $35M of incremental revenue from accelerated reagent sales and instrument placements in 2 years.● Grew genomics app store ecosystem by 10X (1,000%) in 3 years serving the diagnostics, LDT, and research communities.● Built 1st and largest instrument integrated ecosystem - Illumina BaseSpace Sequence Hub - a genomics cloud and on-site.● Targeted clinical genomics and oncology, infectious Disease, and other applications world-wide.● Created and achieved 3-year product marketing strategy and roadmap to grow informatics market share from 0% to 12%.● Revamped customer facing website with new design, content, and showcase videos to enhance user experience.

Managed and led product and services team for bioinformatics in synthetic biology.● Turned around a $10M business by focusing on large pharma site license renewals and hands-on training bootcamps.● Increased revenues by 18%, web traffic by 50%, and conversion rate by 22% using best practices in digital marketing.● Accelerated sales velocity by reducing quotation turn-around-time from 3-days to 3-minutes.● 1st to market innovative BioCAD software apps that leveraged the power of NGS to re-engineer organisms for research and bio-production in applied markets (agriculture, energy, healthcare, pharma, and environmental).● 1st to market innovative algae solutions for bio-fuel development (software, cells, vectors, and media kits).● Led team in the adoption of a new PCP (Product Commercialization Process) reducing time to market by 25%.

I lead a team who developed and marketed innovative digital slide scanning hardware and software solutions around the world. We saved lives by enabling the right pathologist to see the right patient's slides at the right time - anywhere, anytime.Leader of Sales and Marketing Team - Developed Companion Diagnostics Products and Services for key IHC Biomarkers (Breast Cancer – HER2 / ER / PR), Also commercialized FDA cleared bright-field, oil immersion, and fluorescence imaging technology, products, and services for tissue and blood cell analysis and visualization.- Gathered customer requirements with qualitative and quantitative market research methods for targeted sales. - Commercialized instruments, software, consumable, and services; managed the complete product life-cycle.- Implemented bundled product offerings with financing options for application focused, price-sensitive markets.- Chaired Pricing Committee; managed global pricing for 38 countries through direct and channel partners.- Improved sales quotation turn-around time from 72 hours to 30 seconds with web-based QuickQuote system.- Saved $250,000 in software and professional services fees with QuickQuote - dramatically improved the velocity and efficiency of bid-to-cash process with price / performance positioning and instant quoting. - Grew Digital Pathology business from $5M to $30M over three years (82% CAGR).

New Product ideation, market requirements, specifications, market research, product development, collateral development, user experience design, execution of new product launches. Perform strategic consulting, including business planning and sales & marketing strategy development. Developed pricing models, price lists, product catalogs, terms & conditions.

I lead a team of product and market management professionals to market Computer-Aided Detection hardware and software solutions for Women's Health Applications in Mammography