Ray Boyd Email & Phone Number

Ray is a Sales & Marketing Executive with deep CPG industry expertise stemming from his work both as a strategic business consultant and then as functional leader for global, category-leading manufacturers within and across the retail grocery, food service and omnichannel (MC) industries. Currently, Ray is helping clients bridge the gap between the old ways of connecting with shoppers towards the digital/interactive nirvana of 1:1 connections with consumers via CDP, Data Lakes, Programmatic Marketing and Agile methodology. He has a proven track record of success in aligning purpose and delivering value for customers as well as his organization and team. Ray possesses an innate curiosity, passion, and enthusiasm for creative and strategic problem-solving. He holds an MBA from the Kellogg School of Management and is an exuberant public speaker.Specialties: Growth Strategy, Customer & Consumer Marketing, Category Management, Brand Marketing, Shopper and Consumer Insights, S&OP, Demand Planning, PMO, SAP, Salesforce.com, CRM, CDP, Data Synchronization, Business Intelligence, Sales Planning, Trade Promotion Optimization, Retail Salesforce Management, Business Case Development, Executive Alignment, Value-targeting, Competitive Analysis, Business Strategy, Team Management, and Talent Cultivation.

Listed skills include Shopper Marketing, Iri, Strategy, Consumer Goods, and 35 others.