Raymond Castro Email & Phone Number

Denver, Co

Strategically partnering with our Product teams to drive innovation and develop go-to-market strategies for new and emerging products and services.

Greater Denver Area

▪ Manage solution development and product marketing responsibilities for entire Transport Automation portfolio including established legacy product lines as well as emerging technologies▪ Responsible for suite of tangible products and services utilizing varying commercial strategies with an evolution towards value based, recurring revenue models▪ Launch a new to the market technology involving execution of several pilots, numerous live product demonstrations and presentations, an active presence at trade shows and both internal and market facing education and advocacy▪ Collaborate with marketing and field teams to create assets based on pilot success and solution validation to capture and present findings▪ Work with technology partner to influence their product roadmap and deliver improvements based on user feedback▪ Gain customer insight to discover pain points and define business, market and functional requirements for new solutions and line extensions to meet emerging market needs▪ Manage new product programs across matrix organization with regular presentations to senior leadership▪ Collaborate with stakeholders to launch new products by developing go-to-market strategies and sales enablement materials for new products and advanced product solutions ▪ Work closely with sales and marketing to support integrated marketing campaigns that effectively drive brand awareness, customer engagement and sales-ready leads ▪ Provide national trade show support: vendor collaboration on booth design, onsite support and customer engagement ▪ Support product lifecycle management efforts by developing market strategies and communications ▪ Execute robust targeted advertising calendar for Transport Automation portfolio

Over 20 years professional experience in the music industry. The innovation, collaboration and people skills required to create and perform music with others translates directly to professional work teams in terms of creative energy, mutual dependence and trust. Reasonable and calm demeanor allow the growth and maintenance of relationships required for the group dynamics of being part of a working band as well as professional work teams.

North America

I manage a portfolio of automated material transport solutions with responsibility for continued development and growth of $50 million annual revenue stream. As part of the Solutions Management team, I gather customer insights to define business, market and functional requirements for new solutions and line extensions to meet emerging market needs and work with all parts of the organization to execute programs to meet these needs. This requires and allows engagement across functional areas including Sales, Marketing, Finance, Engineering and Operations.KEY ACHIEVEMENTSManage and launch new to the industry product and commercial model with focus on delivering new benefits to installed customer base with strong order intake projections through 2018Create new commercial strategy, business processes and tools to support transition to SaaS model resulting in significant positive change to business caseOther Responsibilities ◆ Manage new product programs across matrix organization with regular presentations to senior leadership◆ Direct development team for new product efforts including management of stage gate process◆ Collaborate with senior leadership and other stakeholders to launch new products by developing go-to-market strategies and sales enablement materials for new products and advanced product solutions◆ Work closely with sales and marketing to support integrated marketing campaigns that effectively drive brand awareness, customer engagement and sales-ready leads◆ Maintain strong relationships with leadership, sales, engineering and customer service teams◆ Create and groom roadmaps for new and legacy products and solutions◆ Provide national trade show support including collaborating with vendors on booth design, onsite support and active customer engagement◆ Support product lifecycle management efforts by developing market strategies and communications for product transitions including obsolescence/end of life

As the Product Manager for Automated Material Transport, I managed a portfolio of products and solutions including software, tangible products, UI components, consumables and accessories. This required consistent engagement with engineering and product center teams as well as an in-depth understanding of user and market needs for both new and legacy customers.◆ Collected all product enhancement requests and managed product backlog◆ Worked directly with stakeholders to define product direction◆ Directed internal and contract development teams for delivery of new products, features and line extensions◆ Directed team of technical writers for updates to product documentation◆ Provided direction on quality notifications to sustaining engineering team◆ Managed collaborative program with local university to partner with senior design and engineering students on capstone projects

Greater Denver Area

I executed the duties of the engineering and design manager by negotiating scope of work and project deliverables with stakeholders, collaborating with team members and external resources on design concepts and managing team workload and priorities to execute assigned projects. This included new product development activities from concept through delivery of executable product documentation.◆ Responsible for mechanical engineering, sustaining engineering and product quality for material transport portfolio with direct report to Sr. VP of Technology and Operations◆ Led team of mechanical engineers, drafter/designers and manufacturing engineers, with additional contract labor in industrial design and engineering disciplines as needed◆ Responsible for all document control and configuration management to support $20 million manufacturing and operations function◆ Worked with compliance agencies (UL) to secure and maintain listings

Greater Denver Area

◆ Scoped and executed mechanical engineering projects to support Design to Cost initiative for legacy products resulting in $3 million annual cost savings◆ Organized and staffed a team of engineers to execute DFM/DFA projects in accordance with Design to Cost program◆ Developed domestic and offshore supply chain for new parts including tooling qualification for injection molded and extruded parts

Greater Denver Area

◆ Scoped, designed and executed automated and functional testing in support of mechanical and electrical engineering design qualification efforts◆ Led a team of three test engineers with report to engineering management ◆ Responsible for maintenance and expansion of $2.5 million test lab asset

Santa Rosa, Ca

Santa Rosa, Ca

Santa Rosa, Ca