Raymond Ip Email & Phone Number

> Innovation Potentials is a consulting firm focused on providing our clients with customized solutions to drive growth, profitability and efficiency in their business. We are specialized in the consumer and personal care industry, offering best-in-class services across our 4 key pillars of expertise: Innovation, Business Strategy, R&D, and Process Improvement. Whether your company is an emerging startup or part of an established multi-national corporation, we are committed to design unparalleled solutions that are catered to the specific needs of your business. Our expertise encompasses a wide spectrum of product segments such as skin/body/sun care, feminine health, oral/dental care, beauty/aesthetic devices, food, dietary supplements, etc.

Los Angeles, Ca, Us

> Ross EMBA Ventures (REV) is a dynamic community that is focused on connecting and supporting leaders trained at the University of Michigan, in order to maximize their personal, professional and business development. Our membership includes executives across a wide spectrum of industries and around the world. REV offers an extensive range of programs and initiatives that aim to cultivate and promote an ongoing, vibrant ecosystem among Michigan business leaders.> REV Advisers, a subsidiary of REV, is a world-class consultancy comprised of seasoned executives with deep experiences, broad networks and wealth of resources across industries. All our consultants received their training from the University of Michigan, and are passionate problem-solvers dedicated to support each of our clients' unique needs and solve their specific business challenges.

Blackfriars, London, Gb

> Oversees the R&D organization with responsibilities for the functions of New Product Development, Formulation Design, Package Engineering, Regulatory/Safety Affairs, and Clinical Research – driving the ideation, development and global launch of a robust multi-year pipeline of innovative products (topical skin care and oral supplements), as well as handling the lifecycle management of the full portfolio of existing marketed products> Serves as a member of the Executive Leadership Team reporting directly into the Brand CEO: creating the R&D strategy for the company, making all key budgetary and personnel decisions for the department, enabling an agile development/launch model that is centered on risk-based decision making, and fostering a culture that amplifies the brand’s heritage in science and clinical efficacy> Leads the establishment and rollout of the company’s Package Sustainability Vision/Roadmap and its Ingredient Stewardship Strategy to reinforce the brand purpose around health/wellness and support overall corporate objectives> Cultivates a strong connection with the global Unilever R&D network, sharing best practices across the organization and leveraging partnership opportunities (in technology, claims, market intelligence, supplier relationships) with the Corporate team

Dublin, Coolock, Ie

> Led and supervised a team of formulation scientists, engineers and researchers in the development and commercialization of new products in the physician-dispensed channel - from early technology identification and consumer research through laboratory stage to full-scale manufacturing/production, as well as life-cycle management of marketed products> Created a best-in-class product design and technology transfer organization focused on delivering superior products into market with speed - through an approach of informed risk-taking, a combined internal + external resourcing model and ongoing optimization of process efficiency> Helped to grow the business significantly, delivering the biggest new launch in channel history (HA5 Rejuvenating Hydrator) and commercializing the winner of Allure’s 2017 Best of Beauty Breakthrough Award (Lytera 2.0 Pigment Correcting Serum)> Established an external innovation model that allows the organization to quickly tap into emerging technologies and rapidly convert them into new products - via licensing/acquisition arrangements or strategic alliances with external firms, core suppliers, startup companies, leading academic institutions and key opinion leaders> Chaired the cross-functional External Innovation Steering Committee for determining which opportunities/assets to pursue and for coordinating the necessary due-diligence, technical/commercial assessment activities > Oversaw the portfolio management function - leading the creation/operation of the Portfolio Governance Board and Stage Gate Process for optimal resource allocation, project prioritization and decision-making, in addition to hosting ongoing Innovation/Ideation Workshops to translate novel trends/technologies into new product pipeline ideas

New Brunswick, Nj, Us

> Owned the responsibility of developing a long-term, multi-brand Global Sun Category strategy and an innovation pipeline of products and claims - in collaboration with partners in Marketing and Technology Platformso Defines global opportunity areas and strategyo Develops new product conceptso Identifies appropriate technologies for each opportunityo Leads the assessment of technical feasibility> Oversaw a team of R&D scientists and formulators across 5 locations in the design and commercialization of new sun care products with global applications - taking into account the complex regional differences in consumer / market dynamics, government regulations, intellectual property / competitive landscape, manufacturing and raw material sourcing strategies> Partnered closely with the Platform team to proactively establish a robust multi-generational portfolio of upstream technologies and to tightly link them to the global product pipelines across all brands> Helped define and drive the company’s external engagement strategy (with government and regulatory agencies, NGOs, professionals, key opinion leaders, media) for the Sun Care Category> Provided interim Franchise R&D leadership for the Emerging Market skin care innovations in China under the DABAO® brand for a duration of 9 months (in addition to core responsibilities in Sun Care)

New Brunswick, Nj, Us

> Led the development of a multi-year business strategy and product/claims pipeline for major US Skin and Beauty Care brands in partnership with Marketing - with extensive experience across multiple equities (AVEENO®, CLEAN & CLEAR®, LUBRIDERM®, RoC®, AMBI®) and categories (Face, Body, Hair, Sun, Acne, Anti-age, Cleansing, Baby)> Acted as the spokesperson for R&D and other technical functions in key management update meetings and critical business decision forums (such as new project chartering and resourcing)> Managed cross-functional teams as the R&D leader in the commercialization of new products across multiple categories: o Establishes critical project deliverables for R&D / technical team members o Guides the team in proactive risk mitigation and contingency planning, as well as rapid trouble-shooting to overcome project hurdles o Responsible for safeguarding each brand’s ingredient strategy and iconic aesthetic profile> Led a bi-yearly Innovation Summit to provide an interactive forum for Marketing team to gain exposure to upstream technologies and to collaborate with R&D team in translating technologies to a 3-year product pipeline

New Brunswick, Nj, Us

> Led the creation of a new technology platform focusing on consumers’ body skin needs and growing the company’s $800MM+ global body care business: o Development of the group’s vision and strategyo Management of a team of scientists and technicians in executing the group’s initiativeso Close partnership with Marketing team to identify key areas of opportunity for our skincare brands> Designed and implemented a comprehensive scientific learning plan to examine the differences in skin properties across body zones and age groups – generating new insights that guide new technology development> Initiated a research program to study key consumer need gaps - building an understanding of the most consumer-relevant skin concerns for each body zone, perceived causes of various body skin conditions> Established robust technology programs for 3 main opportunity areas: Moisture, Body reshaping, Hair minimization

New Brunswick, Nj, Us

> Served as a core member of an innovation team dedicated to explore and evaluate white space opportunities and breakthrough technologies in the facial/body cleansing category> Led a cross-functional team in developing and validating a new cleansing bar technology (with granted US patents) that outperformed market leader in head-to-head consumer testing with excellent scores on purchase intent and uniqueness> Supported a multi-region, multi-brand roll-out of a patented dual-sided cleansing pad technology – responsible for leading the fabric material development efforts, claims strategy, and the mechanism-of-action/preclinical learning of this new product form> Managed a technology program to combine innovative formulations with nonwoven materials to provide consumers with compelling visual/tactile cues and superior skin cleansing/conditioning benefits> Spearheaded a series of 8 proof-of-principle studies to investigate how to optimize the delivery of benefit ingredients from wipes/pads

New Brunswick, Nj, Us

> Drove the success of 15 product launches across 5 skin care brands through the delivery of impactful product claims in areas of anti-aging, acne control, ingredient deposition, unwanted hair minimization, lip plumping, pigmentation lightening, and moisture > Partnered closely with internal and external testing facilities in planning/executing over 15 clinical / laboratory studies> Designed novel test methods and applied cutting-edge instrument technologies (3D imaging; digital photography, video microscopy) to demonstrate product clinical efficacy; Developed compelling visualizations of product effects for advertisements, press releases, and posters at major conferences (such as AAD and AAP)

Master Of Business Administration (M.B.A.)

B.S., Chemical Engineering

B.S., Psychology