Senior Digital E-Commerce Designer
Current- Provided creative direction for design assets targeted at increasing customer interaction with the Perry Ellis brand and encouraging repeat visitations to meet or exceed sales goals.
- Partnered with brand owners, marketing researchers and content strategists to oversee the user experience and design of campaigns from concept through launch.
- Worked through complex problems to arrive at simple, impactful design solutions that encouraged brand promotion and recognition through different media platforms.
- Designed and developed email marketing campaigns using the Adobe Creative Suite to increase the visibility of the Perry Ellis brand though various Email Marketing platforms.
- Developed a deep understanding of brand design systems for use in digital and print marketing platforms.
- Communicated effortlessly with others to refine and build our creative vision into a successful selling campaign and rebranding, increasing Cubavera Brand sales over my time with Perry Ellis.
Jun 2013 - Present
