Senior Digital E-Commerce Designer
Current• Provided creative direction for design assets targeted at increasing customer interaction with the Perry Ellis brand and encouraging repeat visitations to meet or exceed sales goals.• Partnered with brand owners, marketing researchers and content strategists to oversee the user experience and design of campaigns from concept through launch.• Worked through complex problems to arrive at simple, impactful design solutions that encouraged brand promotion and recognition through different media platforms.• Designed and developed email marketing campaigns using the Adobe Creative Suite to increase the visibility of the Perry Ellis brand though various Email Marketing platforms.• Developed a deep understanding of brand design systems for use in digital and print marketing platforms.• Communicated effortlessly with others to refine and build our creative vision into a successful selling campaign and rebranding, increasing Cubavera Brand sales over my time with Perry Ellis.• Worked directly with the Marketing Department to design targeted marketing assets for demographic specific campaigns.• Created layouts and roughs for digital and print media promotions for the global brand of Perry Ellis.• Researched new and developing design patterns and standards to keep a renewed interest in the usability and aesthetic uniqueness to the brand.• Developed E-Commerce campaigns and promotions using the Adobe Creative Suite to showcase custom built homepages and banner advertising.• Leveraged the use of mobile design to promote and sell a wide variety of products and fashion styles across multiple devices.• Mentored and inspired other designers by giving and soliciting feedback in order to continually raise our bar for quality.• Develop strong collaborative relationships with cross-functional team leadership with a focus on brand marketing leaders.
