Managed business development initiatives for the agency, developed strategic prospecting lists, and fostered relationships with prospective clients; monitored new business opportunities from national advertising search consultants, government bidding systems, and trade organizations.Acted as day-to-day liaison between prospective clients and agency’s internal departments. Managed and coordinated the pitch process from start to finish. Process included: building agency credentials; RFP assessment; timeline development; project deliverables; category competitive research; brand immersion; strategic objectives (traditional, digital, social and public relations); creative and media briefs; budget recommendations; final deliverables. Supported the creative team in the development of new business branding materials including media kits, creative reels, case studies, and website content updates. Maintained relations with industry networking affiliations including Worldwide Partners Inc.

Managed Latin America Pan Regional ad sales budget for A&E, History, and Biography.Provided ad sales team with sales materials and proposals around key programming, tent-pole events, and cross-platform sponsorship opportunities.Generated revenue growth by collaborating with internal departments to offer advertisers premium customized on-air content. Responsible for overall ad sales yearly budget, individual account management, and agency/client relations.

Developed new business proposals and sales materials for MTV, Vh1 and Nickelodeon. Provided assigned clients and ad agencies with updated network information and campaign post-buy reporting. Responsible for managing yearlong advertiser media buys and timeline planning around signature properties such as MTV Video Music Awards. Directly communicated on a day-to-day with movie studio clients (Warner Bros., Columbia TriStar, and Sony Pictures).