Fu (Ray) W. Email and Phone Number

Digital Marketing Intern at L'Oréal's Active Cosmetics Division with SkinCeuticals eTail team.• Worked in an omnichannel environment to map the SkinCeuticals digital ecosystem, aligning best practices across all business channels and finally providing a strategic recommendation for the brand.• Discovering opportunities for collaboration between teams and identifying internal gaps.• Auditted competitive brands to evaluate SkinCeuticals market position.• Created a clear digital strategic frame to assess best practices and define digital strategy per channel.

• Conducted competitive landscaping of various competitors mobile app features, policies and incident histories. • Assist with UI UX comparison.• Designed various prototypes using adobe XD to visualize conceptions for Airbnb.• Researched past, present, and future trends within the share-economy industry, providing important statistics for Airbnbs operations.

• Made a significant contribution to the revision of the department Standard Operating Procedures especially by utilizing computer skills in the preparation of standard forms.• Learned to use project management software by recreating master project schedules.• Furthered my knowledge and skills in project management software by preparing schedules and analyzing them.• Developed a good understanding behind project management, accurate scheduling, logistics, manpower, project progression, and project analysis.

• Assessment of funds• Attracting donors/sponsors• Funding operations and management• Advertising and marketing management• Distribution of funds towards different categories within the non-profit

• Designed and developed the company’s China branch profile brochure • Develop English version of script of VCR for M+W China Semiconductor industry• Reformat of company profile • Developed project organization chart presented in promotional video• Reformat company files to updated modern design• Shadowed in multiple business meetings with clients • Translated Chinese to English and English to Chinese files/presentations/etc