Raymond Girard's Location
Toronto, Ontario, Canada, Canada
Raymond Girard's Contact Details
Raymond Girard work email
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Raymond Girard personal email
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Raymond Girard phone numbers
About Raymond Girard
At Pen & Brick, the canvas of innovation is built brick by brick, where my expertise in marketing communications and new media converge to craft immersive experiences that transcend the ordinary. Our team's endeavors have culminated in room-sized fantasy skylines and architectural follies, celebrated from the Ron Joyce Children's Health Centre to international private collections.The journey at Spafax sharpened my acumen in engaging premium audiences through compelling digital and print narratives. Collaboratively, we achieved a synergy of art and commerce, elevating enRoute Magazine to an award-winning publication and redefining the inflight experience across continents. This legacy of creative excellence continues to inform and inspire my artistic ventures at Pen & Brick.
Raymond Girard's Current Company Details
Pen & Brick
Artist. Designer. Entrepreneur. Creative Director.
Toronto, ON, CA
Raymond Girard Work Experience Details
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Artist. Designer. Entrepreneur. Creative Director.Pen & BrickToronto, On, Ca
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Artist. Designer. Entrepreneur. Cbb (Chief Brick Builder).Pen & Brick Jun 2019 - PresentToronto, Ontario, CanadaWhat started as a passion and a side hustle to help me manage the stress of a c-suite level corporate job (essentially occupational therapy!) in 2014 had become a business in its own right, with the makings of something much bigger than merely me "playing with toys." As I continue to recover from my life-altering bicycle accident in 2022, I am filled with hope and determination to eventually pick up where I left off, and build on the experience of creating room-sized fantasy skylines, large-scale public events and experiential spaces integrating multimedia productions (light and video), and also small-scale architectural follies... mostly using Lego™ bricks (but I will artistically stack just about anything!). My biggest permanent installation (7m long x 2m high!) can be found at the Ron Joyce Children's Health Centre in Hamilton, ON and over 30 of my follies are in private collections from Chile to Australia and many places in between. My skylines have appeared as temporary installations and exhibits at Holt Renfrew Men, Akasha Art Projects, and 313DesignMarket - all in Toronto. Watch this space... new work TBD.
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Chief Client OfficerSpafax Jun 2019 - Jun 2023Toronto, Ontario, CanadaMember of the 4-person Spafax Executive Leadership Group and Spafax Board of Directors. In this role, I was primarily responsible for optimizing client service and driving business development by tapping into the myriad skills of Spafax global cross-talent teams: content, creative, digital, social, operational, new business and revenue generation (advertising sales) teams. I also oversaw the Spafax content marketing business in the Americas - and held overall financial and revenue responsibility for Spafax operations in North and South America. -
Publisher, Enroute Magazine, Air Canada'S Travel PublicationEnroute Magazine 1997 - Jun 2023Montreal, Quebec, Canada And Toronto, Ontario, CanadaThroughout my 26 year tenure at Spafax, the project I was most proud of and passionate about was publishing Air Canada’s enRoute magazine, Canada’s iconic travel publication of reference. In 1998, with little experience but a lot of energy and the right attitude, I led a brilliant team in relaunching the magazine to coincide with and support Air Canada's new brand positioning. Our goal, which we successfully achieved, was to "defy reader expectations of the inflight magazine." Under my leadership, enRoute became a global inflight content industry reference, garnering over 500 prestigious awards for excellence in editorial and design (more than any other Canadian publication, ever). The magazine was one of the first in Canada to have a "multimedia" attitude and presence, and spawned branded offshoots like enRouteTV (Air Canada’s inflight television product), enRoute.com and the enRoute Canada’s Best New Restaurant Awards, which has become the de facto “Michelin Guide” of Canadian fine dining. The highly successful onAir email newsletter, built around enRoute content and tiered to different customer loyalty profiles, was a publishing industry first in Canada when launched in 2006.
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Member Of The Board Of DirectorsDesign Exchange Nov 2014 - Jan 2021Toronto, Canada AreaDesign, travel and marketing are my personal and professional passions and I'm fortunate to live them every day at Spafax. I'm now proud to be able to put these passions to another good use as a Board member of DX: Design Exchange, Canada's design museum. For 25 years, DX has worked tirelessly to put Canadian design and designers on the map and to ensure that companies (truly!) value the contribution designers make to their brand, business and bottom line. Watch this space for updates or visit http://www.dx.org/ -
Co-CeoBookmark Content And Communications 2016 - Jun 2019TorontoBookmark Content and Communications was the Spafax / Tenthavenue WPP agency that resulted from the merger of Spafax Content Marketing (Americas) with London's Forward Publishing (EMEA) into a global entity focused on delivering data-driven content experiences and content-driven PR services. My greatest hit at Bookmark: leading the team who created the mutliple-award winning EARN YOUR WINGS gamification program for Air Canada's Aeroplan loyalty marketing group. -
President, Spafax Content MarketingSpafax Feb 2011 - Oct 2016Toronto, Montreal And Santiago, ChileAs the head of content marketing activities at Spafax, I helped brands connect and engage their customers using "story" - adapted to their culture, need-state, device, and position within the journey. I was proud of my colleagues who created projects that won hundreds of international awards for content strategy, design, and editorial excellence. My interview on Monocle 24 Radio's The Stack (link below) provided a pretty good overview of my attitude toward inflight content.
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Publisher, Www.Sparksheet.ComSpafax Jun 2009 - Oct 2016I was the Founder and Publisher of Sparksheet, an award-winning online magazine dedicated to exploring the convergence of story, media, and marketing across new and traditional platforms.In a world where media outlets were becoming more like brands and brands more like publishers, Sparksheet helped media and marketing professionals navigate these changes. The magazine provided insights into how brands could tell their stories and engage customers in a more human, compelling, and platform-agnostic way.As an international publication, Sparksheet focused on stories about mobility and location. It was an editorially independent, transparent, and forward-thinking industry publication, not published on behalf of a client, and did not accept advertising or sponsored content.Now (sadly!) defunct, Sparksheet was truly cross-platform and available as events, a daily "blog", a monthly newsletter, an app (designed in-house by my team at Spafax Interactive), a YouTube channel (a novelty at that point), an eBook, and had thousands followers on Twitter.Sparksheet was recognized for the quality of its editorial content and layout by the Canadian Online Publishing Awards (COPA), The W3 Awards (NY), and was an Official Honoree in the 15th Webby Awards after only one year of publishing.
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President, Spafax Canada And Spafax Medios Y Publicidad Ltda (Chile)Spafax Interactive, A Wpp Company Jan 2009 - Sep 2011TorontoManaged the digital communication activities of the Spafax group with a focus on interactivity between: - hardware, software, products- print and interactive platforms- the end user and our products/services (UX)- the disparate bits of Spafax (people, departments, silos, offices)- the component parts of our various client offers, including inflight entertainment, communications, media, publishing, and loyalty contentSpafax Interactive output spanned the gamut from iPhone apps for the likes of comedienne Pam Ann to online magazines to e-newsletter fulfillment - and all digital activity in between. I was also responsible for all Spafax media, publishing, and interactive activity in the fast-growing South American market, including our operation in Santiago, Chile, and the associated sales representative network across the continent.
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Vp Media & PublishingSpafax 1997 - 2009From the time I joined Spafax until 2009, I spearheaded the growth of our publishing and media sales efforts in North America. I led the acquisition of our first "custom publication", Air Canada's enRoute magazine, and within 5 years expanded our portfolio to over 20 titles produced for a dozen clients in four offices.I was instrumental in creating one of Canada's most dynamic media companies, with content marketing at its core and the ability to produce culturally relevant, award-winning communications platforms in multiple languages.Despite being a "suit," my background and early career experience in design and architecture, branding, and art direction merged with my lifelong passion for communication, thirst for travel, and keen appreciation for other cultures helped establish a communications company with creativity and culture at its core. The achievements I'm most proud of include:- Building and supporting great teams of professionals around the world- Winning our first account in South America, learning to speak and work in Spanish, and opening an office in Chile- Helping generate over $200,000,000 USD in advertising sales into multiple media platformsHere are a few of the clients I helped create industry-leading media platforms for over the past decade:- Air Canada- Bell Canada- LAN Airlines S.A. (Chile, Argentina, Colombia, Peru, Ecuador)- Emirates Airline- Delta Airlines- Sernatur (Chile)- DirecTV (Latin America)- US Airways- Ministerio de Turismo de Chile- Singapore Airlines- Investors Group- Bain Ultra- AICPA Washington, DC- CTC (Canadian Tourism Commission)- Ritz Club London- Royal Jordanian- Mercedes- Fairmont Hotels and Resorts- Bombardier Business Aviation- Teatro Municipal (Santiago)- Fundación CAP (Santiago)- Tourism Toronto
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Principal Designer And OwnerRgd Plangroup Mar 1994 - Mar 1997Montreal, Quebec, CanadaI founded this small but impactful interior design and environmental branding agency to deliver innovative solutions and branded environments for clients such as Air Canada, Sony, Steelcase, and Xerox.3-time winner of Montreal's Concours Commerce Design for commercial interiors that engage with the urban environment and streetscape for: Restaurant Toqué (designed in partnership with Tiiu Poldma), Salon Dru and Café El Dorado. Furniture design with Design Emphasis: Céline Chair (sales in the hundreds) and wood side tables using reclaimed wood were featured at SIDIM, Montreal's interior design show.
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Professor, DesignCégep Marie-Victorin 1993 - 1995Montreal, Canada AreaMy teaching experience spanned all years of program study (1, 2 and 3) and I was instrumental in creating the curriculum and launch one of Quebec's first FIDER accredited French language interior design college programs. -
Instructor, Interior DesignInternational Academy Of Fashion And Design Jan 1990 - May 1993Montreal, Quebec, CanadaI taught studio courses and developed curriculum and course plans for: office interior design, restaurant interior design, lighting, art and architectural history and technical drawing
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Interior DesignerGervais Harding Design, Gsm Design, Jean-Pierre Viau Design, Tiiu Poldma Design 1989 - 1993Montreal, Quebec, Canada
Raymond Girard Skills
Publishing
Advertising
Digital Media
Marketing Communications
Entertainment
Marketing
Television
Social Media
Marketing Strategy
Social Media Marketing
Digital Marketing
Digital Strategy
Newsletters
Editorial
Creative Direction
New Media
Online Advertising
Magazines
Brand Development
Integrated Marketing
Copywriting
Content Management
Strategic Communications
Indesign
Brand Developement
Raymond Girard Education Details
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Interior Design -
Architecture -
École Précieux-SangHigh School -
Nelson Mcintyre CollegiateHigh School
Frequently Asked Questions about Raymond Girard
What company does Raymond Girard work for?
Raymond Girard works for Pen & Brick
What is Raymond Girard's role at the current company?
Raymond Girard's current role is Artist. Designer. Entrepreneur. Creative Director..
What is Raymond Girard's email address?
Raymond Girard's email address is rg****@****fax.com
What is Raymond Girard's direct phone number?
Raymond Girard's direct phone number is +141635*****
What schools did Raymond Girard attend?
Raymond Girard attended University Of Manitoba, Université De Montréal, École Précieux-Sang, Nelson Mcintyre Collegiate.
What are some of Raymond Girard's interests?
Raymond Girard has interest in Drawing In Pen And Ink, Urban Design And Urban Issues, Education, Architecture, Sculpture, Health.
What skills is Raymond Girard known for?
Raymond Girard has skills like Publishing, Advertising, Digital Media, Marketing Communications, Entertainment, Marketing, Television, Social Media, Marketing Strategy, Social Media Marketing, Digital Marketing, Digital Strategy.
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