Responsible for Mobee’s global brand presence and marketing performance across all business lines and market segments.

Responsible for planning, development and implementation of all of Volcom’s marketing strategies, marketing communications, and public relations activities, both external and internal. Reports to the Managing Directors and serves as a member of the senior management team, participating in charting the growth direction of Volcom in Indonesia. Responsible for the achievement of Volcom Indonesia’s marketing mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the management team.Develop short and long-term plans and budgets for the marketing program, monitor progress, assure adherence and evaluate performance. Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance Volcom’s image and position across all Volcom brand touch points, within the marketplace, and the general public.

Involved in a licensee takeover pilot project for the UK market. Main responsibilities included the retrieval of UK customer information, corresponding to ex-licensee holders for data accuracy and ensure data correlated to Converse’s operating system. The objective was to prepare and implement full integration with Nike’s SAP system.

This function entails formulating seasonal assortment strategies for Nike Sportswear within EMEA markets and ensuring constant innovation in product line assortments. My responsibilities include: assist Product Line Managers in all phases of key decision gates and the sample process, cooperate with regional sales representatives pre and post go-to-market meetings, aligning assortment strategies with different Nike BUs, and in charge of creating sales tools for effective product communication to key accounts. Moreover, creating historical silhouette data reports and maintaining data accuracy in the Product Processing System was an important part of this function in which assisted Product Line Managers in directive channel planning, invest/divest decisions of styles, and category forecasting.

In conjunction with my Bachelors Thesis I took this opportunity to be involved in setting up an integrated marketing communication strategy for Unilever’s Knorr brand in the Indonesian foodservice market. With much success in the Indian market, we followed a similar “bottom-up” branding approach that included the cooperation of local communities, NGOs, and government institutions. The task at hand was to initiate a feasibility study in the greater city of Yogyakarta. We established a cooperative network in different parts of the city and trained those involved to become brand ambassadors for Knorr.

As MT I was involved in a CSR project by Frisian Flag Indonesia (a subsidiary of now FrieslandCampina). The aim was to provide affordable nutrition to Indonesia’s low income consumer segment, primarily children. Together with a team we set up feasibility studies in four different regions in Indonesia, namely Bandung, Medan, Surabaya, and Jakarta. We launched a line of new diary products that were affordable, fun, and nutritious. In the first four months we focused on developing a new value chain specifically for this project. This meant i.e. creating an efficient product distribution structure, recruiting/trained a dependable sales force (mainly mothers from designated communities), analyzed margin breakdowns, and sales forecasting per region. In the remaining four months we focused on marketing the new products. Examples of tasks were the creation of product packaging designs, BTL advertisements, and the development of a catchy jingle for the brand. This project was eventually nominated as the “benchmark project” for all FrieslandCampina subsidiaries that partook in this CSR project.