BrandCrafters helpt ondernemingen bij het bouwen of versterken van een authentiek, onderscheidend en consistent merk. De bouwstenen waarmee we aan de slag kunnen: merkpositionering, merkarchitectuur, merkstrategie, merkidentiteit en marketing- en communicatiestrategie. We benaderen een merk vraagstuk met een holistische kijk, nooit volgens een vooropgezet plan. Per casus bekijken we of we een bouwsteen moeten aanpakken - en hoe. We werken met opzichzelfstaande modules en een gefaseerde aanpak.De uitgangspunten zijn het bedrijfs DNA en een doelstelling of businesscase. En de vraag: hoe kunnen we het aanwezige merkpotentieel optimaal benutten om bij te dragen aan het behalen van de doelen? Wat ons onderscheidt? We leggen de nadruk op een zorgvuldig proces en de inhoud van een briefing. Als er geen heldere briefing is, dan zorgen wij daarvoor. We dagen klanten uit op creativiteit, om te zien hoe ver we kunnen gaan en we zoeken de juiste balans. Zo is het eindresultaat altijd in overeenstemming met de wensen van de klant en diens stakeholders.

YourSpace (www.yourspace.ai) is the most flexible brokerage platform for offices, work, meeting and event spaces. Publish your office, workspaces, meeting spaces and event spaces! YourSpace users can book, pay and make use of your space for hours, days, weeks, or several months. Please feel free to contact me and join the Beta launch version of our platform.

Ik adviseer ondernemers op het gebied van merk communicatie en coördineer de uitvoering van projecten met hulp van mijn uitgebreide creatieve netwerk. Het gaat bijvoorbeeld om merk positionering, merk architectuur, (employer) branding, campagnes en media. Door mijn ruime ervaring kan ik dit realiseren op een professioneel niveau, zonder de overhead van een bureau. Check mijn werk voor www.joore.nlI offer strategic brand communication advice and project coordination with the help of my extensive creative network. Helping entrepreneurs with brand positioning, brand architecture, (employer) branding, campaigns and media on a professional agency level, without the overhead. Check out my work for www.joore.nl

Besides work: spending precious time with, and taking care of, my partner.

General management (I took over from the CEO), together with the EMEA headquarters I looked for a structural solution for the future of the label, for the clients and employees of Grey in the Netherlands. This resulted in an integration of Grey Amsterdam into sister company Ogilvy as per January 2019. I combined this role with my previous role as commercial director healthcare & pharma.

Leading the healthcare & pharma unit of Grey Amsterdam, leading the account team, responsible for commercial results, strategy, new business generation, business development (nearly doubled the income) and client relations: various brands of Eli Lilly and MSD (oncology, dermatology, diabetes, osteoporosis, rheumatoid arthritis), GSK (toothpaste) and Harting-Bank (home care tools).

Daily management agency (22 FTE), HR, operations & finance, new business, client management and strategy large accounts (e.g. Moët & Chandon, illycaffè, Paul Smith, HEMA, Club Med, Tiffany, Marc O’Polo, WE Fashion, Gaastra). Projects in the hotel industry (Hilton, Hoxton, The Dylan). Maintaining network of top tier journalists and influencers. And restructuring the agency. UPR is a creative communication agency offering a 360 degree approach for fashion, lifestyle and beauty brands from strategy to execution. We advise our brands about cross-channel communication to strengthen their impactful offline & online presence and stimulate interaction with their audience. We keep a close eye on the development of all media channels and we proactively get involved in digital and influencer communities, this way we always keep our brands up-to-date with the newest communication innovations. UPR nurtures close relationships with relevant press and online influencers. Therefore we are able to gain excellent exposure for our brands and guarantee increases in their brand awareness, traffic and conversion.

Pitch leader, business leader: heading the account team, responsible for client relations, responsible for process from briefing through execution, strategy, project management, finance, new business generation and commercial results for clients: Eli Lilly, Nationale Nederlanden, AXE, Eurojackpot, Miele, Rijksoverheid.

Leadership, marketing communication, PR communication, internal communication, account management, marketing, trade marketing, international, business development, brand positioning, advertising campaigns (all media), online, SEO, SEA, social media, project management, brand events, product launches, brand strategy, sales management, project management, planning, budgeting, finance and writing plans (business, marketing, PR), both agency side and client side. Key characteristics and added values- entrepreneurial manager and pioneer,- coaching team leader,- strategic & creative thinker,- capable of dealing with various stakeholders,- passionate and committed,- inventive and decisive,- transparent and integer,- hospitable and representative,- extensive and varied network (especially in the Dutch creative sector),- native in Dutch, fluent in English, proficient in French & German.

Freelance account director or strategic brand & communications consultant.

www.undscvrd.com is the webshop with a carefully curated collection of bags and accessories for men. Great brands from around the world, each of which creates amazing products.I was responsible for daily management, strategy, marketing, driving PR agency, finance, operations and co-responsible for the overall concept.

As Managing Director of Zarb Champagne (www.zarbchampagne.com), I brought this brand from creative initiative to professional niche brand and company. I created the structure, procedures and marketing strategy. I optimized the product range. I selected, hired and drove the team and other stakeholders. I created rumour around the brand internationally, for example by organizing high-end brand events together with marketing partners such as actress Eva Longoria, renowned art Galerie Joyce and famous conceptstore Colette in Paris, Orange Babies and Porsche in The Netherlands and haute couture designer Jan Taminiau. I selected and drove 3 PR agencies (Los Angeles, Amsterdam and Paris). And I drove the advertising agency. I was also responsible for writing the business case to sell the brand to an investor (goal achieved):- general management, hiring & leading the team and various stakeholders,- budgeting, finance, - creating marketing strategy, writing marketing plan and business plan,- brand activation, acting as PR spokesperson, brand events with marketing partners,- selecting, briefing and driving international PR agencies, driving advertising agency,- resourcing investors/strategic partners for next phase,- product development, incl. limited editions with famous designers.

Heading the account team, responsible for client relations, responsible for process from briefing through execution, project management, finance and responsible for commercial results for clients: ING Wholesale Banking and Return to Sender.

Heading the account team, responsible for client relations, responsible for process from briefing through execution, project management, finance and responsible for commercial results for clients: E.ON, Carglass and Online (internet provider).

Heading the account team, responsible for client relations, responsible for process from briefing through execution, project management, finance and responsible for commercial results for clients: ABN AMRO Private Banking and EGO Computers.

Managing client relations, responsible for process from briefing through execution and responsible for commercial results for clients: Rabobank and ETOS.