Raymond Leon Roker Email & Phone Number

Working with Van Jones on a forward-thinking initiative (re)building connections and supporting courageous efforts that address critical challenges in today’s world.

New York, Ny, Us

Reboot Studios will provide seed investments to develop new inspirational and transformational Jewish content. Driven by the belief that art influences our world, enriches our lives, and has the power to educate, inspire, create movements, and change the way we think, Reboot Studios will tell stories through a Jewish lens about the shared human experience.

San Francisco, California, Us

Recruited to lead and grow a team inventing the future of editorial short and long-form video, story creative, and original audio across Amazon Music.🎶 Wrapped up an exciting and transformative run at Amazon Music Editorial and couldn't be more proud of our team's accomplishments over 2.5 years. Here are the highlights:🌟 Built a formidable team of creatives and producers, onboarding industry-leading talents that have brought a step-change in Music org operations.🎥 Led my team in inventing scalable models for in-app content such as short-form vertical video, music affinity podcasts, DJ Mode, and our first in-house creative production team for live streams. 🎧 Led initiatives in programming and creating acclaimed original live performance content like the Amazon Music Live x Thursday Night Football series, a Webby Award-winning concert film for Post Malone, and Amazon's first produced and distributed feature documentary, "For Love & Country.”🛠️ Working with a team of technical and facilities leads, my team led the technical outfitting and creative production specs for a first-of-its-kind 28,000 sq ft production space on Amazon’s flagship campus in Culver City. (Update: Amazon Music's Studio126 opened in January 2024)💡 Despite economic challenges, we innovated and restructured our team to meet and exceed our targets, showing the power of our built-from-scratch in-house creative team.📻 Expanded our hosted radio product DJ Mode into a Young Adult-driven programming network, launching six stations and exceeding our MAUs goal for 2023 ahead of schedule. 🎤 Fostered talent development, signing multiple creator/host deals and bringing music experts who are fully integrated into the fabric of the Amazon Music brand.📹 Pioneered in the launch of Amazon's first-ever short form original video product, driving the future of rich in-app entertainment.#AmazonMusic #Editorial #Innovation

Los Angeles, Ca, Us

Co-founder and Vice President of AEG Studios for the Global Partnerships division of AEG.After a five-year tenure in executive content leadership for AEG's festival division, I was recruited by AEG Global Partnerships to design a content monetization roadmap across music, sports, and facilities. As Vice President, I have been instrumental in driving content innovation and enhancing our partnership outcomes:1️⃣ AEG Studios Launch: In 2017, I led the successful launch of AEG Studios, AEG's first-ever in-house branded content division, opening new avenues for content creation and marketing partnerships.2️⃣ Content Creation & Management: I oversee the development and production of innovative, original content for AEG and its brand partners, leveraging AEG’s global portfolio of assets across music, sports, and facilities.3️⃣ Partnership Successes: With the team, I've driven successful branded-content campaigns for industry-leading brands like Toyota, Google, Allergan, Citizens Bank, and Marriott, delivering content that strengthens our partnerships and increases sponsorship outcomes.4️⃣ Innovative Storytelling: I brought our partners closer to the heart of live entertainment through cutting-edge technologies and formats like XR, documentary and episodic programming, and live streams.5️⃣ Executive Producer Role: In 2019, I made my debut as an executive producer with the release of our first feature documentary on YouTube Originals, further cementing our place in the content landscape.#AEG #ContentCreation #Partnerships #Innovation

Hired in 2013 by Goldenvoice CEO to build the first in-house department focused on premium content for AEG’s leading festival division that included Coachella, Stagecoach, and Desert Trip.Executive responsibility for strategy, curation, and creative development of premium content experiences, including the worldwide Coachella livestream and short- and long-form original programming. Also responsible for planning and execution on a number of long-tail brand projects; documentaries; 360/VR endeavors; books and limited publications; photography exhibits; and other experiential media across the festival's nearly 20-year history.Lead the innovation of the Coachella livestream, overseeing its evolution to digital cinema live capture in 2019. Coachella became the industry leader in festival livestreams, setting new benchmarks on YouTube each year for technical and creative innovations.Developed, co-wrote, and EP'd the 2020 YouTube Original documentary, Coachella: 20 Years in the Desert, which illustrates forty years of music evolution through the lens of promoter Goldenvoice and its now legendary festival.

Joining in 2013 and asked to build a department, team, and infrastructure focused on developing premium content, I was responsible for strategy, curation, and production of branded, social and original content for Goldenvoice festivals. Goldenvoice is the premiere live music division of AEG Presents and producer of the Coachella Valley Music & Arts Festival. Through our work across the content spectrum, we established Goldenvoice as an industry leader year after year.Accomplishments:> Lead the creation and hiring of an in-house content team and external vendors capable of handling projects across a range of Goldenvoice/AEG Presents festival properties around the country, including FYF Fest, Panorama NYC, Hangout Music Festival, Camp Flog Gnaw Carnival, Splash House, Festival Supreme, Arroyo Seco Weekend and Desert Trip.> Working alongside our executive, production and marketing teams, lead our evolving content strategy and development across Web, film, mobile, print and events> Responsible for safeguarding over a petabyte of media, as well as budgeting, IT, archiving and departmental infrastructure, overseeing all moving images, photography and legacy media spanning three decades> Developed a best-in-class roster of producers, DPs, editors, photographers, and creators across a full spectrum of projects> Served as executive producer for Coachella and select Goldenvoice festivals programming, including episodic, streaming, broadcast, social, VR/360, original and branded content• Oversaw the Coachella photography archive which spans 18 years and features the work of dozens of world-class music and lifestyle photographers from around the globe.• Working with our legal and festival teams, helped to advance our intellectual property oversight, from ticket policies and copyright rules to managing owned and shared IP across partners, artists and sponsors.

San Francisco, California, Us

Advised on the content mix for the launch of Medium, the open source music editorial platform from Twitter's Ev Williams (@Ev). Worked with launch editor Jonathan Shecter ("Shecky Green"), advised on story ideas, art, creative and writers/contributors. Oversaw several stories and contributors through the launch and first year of the platform.A few clips:The Etymology of EDMhttps://medium.com/cuepoint/etymology-of-edm-the-complex-heritage-of-electronic-dance-music-d3e3aa873369#.ob3ur9fsyThe Summer of Censorshttps://medium.com/cuepoint/the-summer-of-censors-e1fb2c5a3b2d#.bb9rjdgnnA Brief History of the DJ Mixerhttps://medium.com/cuepoint/a-brief-history-of-the-dj-mixer-4d3b8154dde0#.4wbp3vbgqEDM vs. Househttps://medium.com/cuepoint/edm-vs-house-c1d17985a78b#.sg0pofi1f

Salzburg, Austria, At

Project: Run point on launch strategy and rollout of the U.S. edition of Red Bull Media House's first formal standalone media product, the 1.3M circulation Red Bulletin print magazine and iPad app.I was brought onboard as a strategic consultant and project manager to develop and oversee the 2011 U.S. launch of a Red Bull Media House flagship multi-platform property. The Red Bulletin magazine is a 100-page 4M circulation global sports and culture lifestyle monthly magazine and tablet app aimed at 21-34-year-old active males.I was tasked with building the Red Bulletin's positioning in the U.S. marketplace across digital, tablet and print. Additionally, I acted as chief liaison to Red Bull's multimedia publishing arm in Vienna, Austria, helping to inform and define our US efforts in this traditional and new media space.My role soon evolved to touch all areas of both branded and editorial content at RBMH, including establishing a U.S. video presence for the Red Bulletin, and kickstarting digital content aggregation across new platforms.

Us

Founder, URB Magazine (1990 - Present)Founded URB in 1990 as the foremost archive of underground music culture in America.Pioneered the creation and distribution of award-winning multichannel content catering to the new urban and electronic audience.Led URB to become the leading voice in a vibrant culture and industry that thrived during our tenure.Continuously stay updated on our latest developments by subscribing to urbmagazine.substack.com and visiting urb.com.

We were the pioneering lifestyle and marketing agency behind the launch of Toyota SCION from 2001-2006. We were instrumental in a vast array of creative and logistic solutions, both internally and externally facing. Some of our accomplishments over our tenure:• Created and executed SCION's launch events in NYC, LA and Philadelphia• Design of the SCION logo/badge• Created and launched SCION magazine• Launched and A&R'd the SCION A/V music label• Conceptualized and opened SCION Space (gallery) in the Culver City arts district• Launched SCION's custom project car series featuring artists such as SABER and HAZE• Built SCION's presence at numerous US festivals, including Lollapalooza and Coachella• Launched and managed the SCION CD series• Built the SCION Route film series• Introduced the SCION brand to events during the famed Winter Music Week in Miami• Created and managed the SCION merchandise program• Managed SCION events during Toyota's annual national dealer convention