Robin brings to life the diversity and sophistication of the wine world in an all-new way: Our innovative single-serve format evolves the traditional wine-drinking experience, offering variety without wastage. A curated selection from top boutique wineries in single-serve 100mL tubes, rebottled in Bordeaux.

Good Times is a marketing services business specialised in helping brands generate mass media exposure through crossovers with IPs in the gaming, entertainment, and sports industries. We have developed creative campaigns for such clients as Asics, Sony, Oishi, Hyatt, and MAC Cosmetics, through licensing and sponsorship deals with properties such as League of Legends, the International Champions Cup, and some of China's hottest reality TV shows.

As a founding member of Arcade China's management team, I led operations across four key departments—Account Servicing, Strategy, Creative, and Production—driving excellence in recruitment, processes, methodology, creativity, profitability, and productivity. Under my leadership, the agency scaled from inception to over 40 million RMB in annual billings, built a high-performing team of 25, and developed a standout portfolio of global brands. This rapid growth culminated in the agency’s acquisition by Publicis Groupe in 2018.

Built and led the strategy team for Arcade’s Shanghai office, driving the development of key Unilever accounts, winning pitches, and expanding the agency’s portfolio. For Unilever, I applied expertise in audience research, strategy and creative direction to new product launches and major festive sales campaigns like Double 11 across personal care brands, including Clear, Dove, Luxe, Lifebuoy, Rexona, and Ponds, driving growth in emerging market segments and influencing NPD and strategic brand direction. With Benefit Cosmetics, I developed the overall brand strategy and creative direction for the China market, supporting multiple product innovations, celebrity partnerships, and asset production. For Hong Kong Land, I led social and digital communications for the launch of WF Central - a new multi-functional development in Beijing. Additionally, I oversaw integrated marketing activations for Ray-Ban, including creative asset development, IP crossovers and celebrity engagement initiatives.

As a Strategic Planner, I led the development and execution of brand strategies, digital ecosystems, and integrated campaigns, driving business growth and market impact across multiple industries.For Google Android, I oversaw the creation of the world’s first Android Concept Store in Jakarta, managing retail strategy, experience design, digital customer journeys, and product planning. This flagship store became the retail partner's best-selling outlet and a model for future rollouts in Asia, earning recognition in Google’s Hall of Fame.For FRANK by OCBC - a new youth-focused sub-brand, I established the brand framework, aligning product development and communications through digital, social, and in-store channels, while supporting the opening of the flagship store.I drove the digital strategy for global oral care brand Closeup, rolling out a unified ecosystem across 47 markets over three years, starting with social media and a global website in 2013. I launched product campaigns in Brazil, India, Indonesia, and Nigeria, and led the brand's first integrated campaign for Valentine’s Day across 22 markets. Additionally, I led and won major new business pitches for clients like McDonald’s, Coca-Cola, IKEA, Singtel, and WeChat, securing significant growth for the agency.

In my role as an Account Executive at Arcade, I led high-profile launches for global brands like Google, Apple, and Diageo, driving product innovation and sales strategies. I also managed local activations and social media for Ben & Jerry’s, enhancing brand visibility.

In my role as a Marketing and Social Media Manager at Royalefam, I successfully planned and executed marketing campaigns to double the Facebook fan base in just 2 months. I also managed all social media platforms and developed proposals for key partner collaborations with top brands like Nike, New Balance, and Thrasher.

In my role as a Sales Executive at The ICEHOUSE, I managed client relationships and leads to drive attendance for custom business growth programs. By developing a personal network of nationwide sales leads, I successfully nurtured prospects into clients for The ICEHOUSE.