EXPERIENCED BRAND STRATEGIST | CREATIVE DIRECTOR🎨 Art Direction | 🏢 Branding | 🌟 Creative Direction | 🚀 Campaigns | 💡 Concept Development📊 Design Management | 🎯 Design Strategy | 🔍 Focused Research SkillsAs a Creative Director at Helix Design Ltd since 2007, I've led transformative design projects that reshape brands and amplify impact:🌱 Orchestrated a groundbreaking brand refresh for Children with Cancer UK, repositioning it as a leader in pediatric cancer research after 30 years. Resulted in a 30% boost in donations and heightened awareness.🎉 Conceptualised a two-phase brand overhaul for ROSL, commemorating 100 years and embracing a forward-facing identity.🌐 Revolutionised Clarksons with innovative shipping maps and a user-centric website, solidifying global authority in Shipping Information.🧠 Pioneered psychology-driven branding for DSC Metropolitan, effectively resonating with niche-chartered accountants.Formerly at Helix Design Partnership (1992-2007), I accomplished:🛫 Guided branding for Alpha Flight Services, a precursor to its successful stock exchange flotation.📺 Repositioned Flextech Television's identity for credibility, expanding investment potential.🌊 Executed an extensive branding refresh for Thames Water across various sites.My skill set excels in:🎨 Art Direction: Guiding captivating visual narratives.
🏢 Branding: Crafting resonant, lasting identities.
🌟 Creative Direction: Leading teams in visionary campaigns.
🚀 Campaigns: Devising action-inspiring strategies.
💡 Concept Development: Bringing innovative ideas to life.
📊 Design Management: Coordinating seamless project execution.
🎯 Design Strategy: Aligning design with overarching goals.
🔍 Focused Research Skills: Uncovering insights that inspire.Let's collaborate on turning visions into vibrant realities.