Evangelizing advanced multidisciplinary applications of linac-based radiosurgery in surgical oncology markets: neurosurgery, thoracic surgery, GI and GU surgery - to provide the ultimate in non-invasive image-guided oncology treatments with curative intent. Managing the firm's medical advisory boards in surgery and radiosurgery. Developing multidisciplinary "mock tumor boards" and educational seminars. Driving the development and dissemination of clinical and technical proof statements (aka published papers) as the key marketing collateral to influence C-level clinical decision makers. Managing and developing KOL radiosurgical relationships. Analyzing markets and multinational market trends. Developing strategic competitive analyses to inform sales, marketing & management. Radiosurgical sales training via sales playbooks and presentations. Interactive live webinars on radiosurgery - simultaneously engaging hundreds of health care providers on five continents / in up to 50 countries. Managing Editor, Shaped Beam Radiosurgery, Springer-Verlag, May 2011

Led the initial development of new clinical applications in the extracranial image-guided radiosurgery market. In the thoracic and general surgery market, led the development of clinical case studies and a book specific to lung, liver and pancreas tumors. In the urology market, orchestrated a Prostate Cancer Symposium and developed case studies. In the neurosurgery market, led the development of brain and spine case studies.- Managing Editor of ROBOTIC RADIOSURGERY – Vol. I: CyberKnife Society Press, Sept 2005 - Worked with clinicians & scientists to increase abstract submissions by 57% in range of clinical disciplines.- Negotiated a contract with Springer-Verlag (Heidelberg-New York) to publish and develop a new book Series.- Managing Editor of ROBOTIC RADIOSURGERY – Vol II: Treating Tumors That Move With Respiration, Springer-Verlag, July 2007- Created clinical collateral for use by reimbursement, customers & sales to validate the use of new applications.

Created a worldwide marketing, clinical and sales support launch in the CAD (Computer-Aided-Detection) market for screening mammography. Developing a sales distribution network supported by a local marketing & support team enabling maximum market penetration at the minimum cost of sales. Successes:- Re-branded corporate identity; branded new product identity clearly focusing on Women’s Health- Launched European marketing campaign and managed European marketing / sales team.- Revamped website w/ 220% traffic increase and 85% increased in site sales leads.

Marketing executive of a breakthrough 3D-display technology, Digital Holography (DH). Directed development of marketing, sales & customer support efforts. Initial activities included creating an advisory committee including academic clinicians / surgeons, department chairmen & hospital executives. Development of the key clinical applications followed by product launch. Participated in regulatory / reimbursement applications & approvals. Led core team in strategic restructuring after technical delay in a key product component. Successes:- Created 30 Strategic Centers; managed 45 luminaries & their development of 14 clinical applications.- Created brand identity through trade show marketing, strategic account development and PR. - 100’s of PR in the lay & trade press including LIFE magazine, NBC Nightly News & BBC News.- Participated in IPO in 94 and a secondary in 96 with resultant market cap of $64 MM.- Developed team of 5 sales execs; product launch bookings of $3.9 MM.

Note: Toshiba America Medical Systems acquired Diasonics MRI Division in November 1989. See Diasonics MRI below for more info.

Developed and implemented a variety of strategic marketing and sales programs to transform the Magnetic Resonance (MR) imaging division from a development program to a profitable business over six years with annual revenues of $120 MM. In 1989, Toshiba acquired the MRI BU for $190 MM. Post sale revenues increased to $160MM. Also:- Launch of 1st superconductive MR system (1983) including sales applications training / field support.- Captured lead position in 2 of 3 markets via strategic selling programs / technical marketing launches.- Launched the flagship Japanese MR product (1990) into the market.

Responsible for long term business planning / short term marketing of a novel imaging technology, MRI.- Development of 10 year business plan, 2 year marketing plan, product literature and sales guide.

Provided product marketing and sales support for all Computed Tomography (CT) products in the US. Managed a technical marketing and support staff for CT & Therapy Planning products. Successes included:- Launched CT product line in US market and achieved #2 market position behind GE- Revenues of $110 million over 2-years; increased market share from 2% to 15%

As CT Product Manager, developed marketing plans, created sales materials and provided field-marketing support for J&J's top-of-the-line CT product family. As Int’l Specialist, provided technical support, primarily in Western Europe, for 3 product groups: CT, Ultrasound, and Nuclear Medicine. Also:- Successful launch top-of-line CT product followed by sales training and field sales support.- Forecast bookings; develop market analyses; interface to research and development.

Engineering manager for a group who developed simulation, reconstruction and display software for a new CT scanner. Also managed outside consulting contracts, project and product specifications, PERT control and cost accounting.

Developed and maintained research software for the EMI Mark-I and for the first 4th generation CT under a NIH-NCI grant.

Created and implemented display-based software used in the diagnosis of nuclear medicine exams. Led computer-based research at the center.