Raymond Serrano Email & Phone Number

El Segundo, Ca, Us

El Segundo, Ca, Us

El Segundo, Ca, Us

Malibu, Ca, Us

Responsible for all marketing, communications, and creative strategies for films and series worldwide, while leading production, marketing partners and consumer engagement platforms. Developing brand initiatives, stewarding budgets, and setting the strategic direction of all consumer, licensing, and business marketing programs.Highlights:• Created in-house YouTube digital rights management system to monetize ABE library content worldwide• Built, tracked, and managed marketing budgets of up to $1M for Air Bud Entertainment Corporate, Netflix Film Franchises, a Netflix Original Series and a Disney Channel TV Series• Conceptualized & executed family/co-viewed targeted marketing campaign for Emmy Nominated Netflix Original Series Pup Academy, generating 500MM+ qualified impressions earning Top 10 on Netflix in over 10+ countries including the United States

Responsible for business development, management and consultations while overseeing project RFPs, digital/social media marketing strategy, hiring, research and financial operationsHighlights:• Executed partnership with Born2Global, Korea’s largest startup incubator, consulting for over 200 startups on US expansion and crowdfunding campaigns on Kickstarter• Executed talent curation for Cisco Systems' 1st Connected Asians Affinity Network (CAAN) event which contributed to a 300% expected attendanceNotable Clientele: Beachbody, Cisco Systems, and Tiny Horse

Beverly Hills, California, Us

Responsible for developing business strategy and leading sales team of 6 employees and 2 interns while creating client-tailored digital marketing campaigns and delivering on identified KPIs through project management and client presentationsHighlights:• Built startup agency to profitability in 5 months by creating the infrastructure, hiring the right team and developing the sales strategy while identifying the proper tools, technology and markets to work withNotable clients & influencers: Bandai, Thinx, Anna Akana and EvanTube

Gb

Responsible for producing promotional spots while overseeing scripts, set decoration, legal & business affairs, contracts, AP, project budget, product delivery and network/client deliverables on a 180-episode orderHighlights:• Created $800K+ in added production value in one season• Executed from conception to completion a Cyber Monday promotion with Zappos, an online billion-dollar company, to integrate into a Cyber Monday Special while partnering alongside live brand activations to create a Cyber Monday experience for an audience that earned a 3.9 LIVE+SD HH % rating increasing product specific sales above 40%

Glendale, California, Us

Responsible for branded integrations/content across 23 productions and 15 cable networks while managing the outreach, negotiation and execution of branded content + promotional partnershipsHighlights:-Executed brand partnerships for a total $1.5M in production value Notable Partnerships: UnderArmour, GoPro, Quest Nutrition, Southwest, Keurig, General Mills, Pirate Brands, HP, Subway and moreProductions:o Bad Girls All Star Battle S1-2 (Oxygen)o Bad Girls Club S10-15 (Oxygen)o Best Ink S2-3, (Oxygen) o Born This Way S1 (A&E)o The Challenge S24-27 (MTV)o Combate Americas S1 (Mun2)o Love Games S4 (Oxygen)o Maze Runner Promo (MTV)o Motor City Masters S1 (TruTV)o Project Runway All Stars S5 (Lifetime)o Project Runway S14 (Lifetime)o Real World S28-30 (MTV)o Stars In Danger S1 (FOX)o TRYathlon S1-2 (Disney XD)o Valerie Bertinelli’s Home Cooking S1 (FOOD)