Raymond Dooley Email & Phone Number

New York, Ny, Us

• Led the relaunch of revenue-generating programs, including Corporate Summits and Addressable Social Media fundraising strategies• Develop digital tools and strategies to support GLAAD's Development team, including reimagining a donor-friendly annual report with clear impact, programmatic descriptions, and fundable outputs. • Implemented social media marketing strategies to expand GLAAD's reach and oversee website strategy to achieve organizational goals• Maintain brand standards and guidelines, both visual and language, that are accessible to the full GLAAD team• Responsible for staying ahead of marketing trends, tools, and practices, and integrating them into GLAAD’s annual marketing plan.

North Hollywood, Ca, Us

New York, Ny, Us

Supported iHeartMedia Multicultural programs including The Black Effect, See Her Hear Her, Can’t Cancel Pride, and La Cultura. Drove consumer and client engagement through paid media, influencers, events, comms, social media, research, narrative development, insights, and programming. Led iHeart’s national advertising and communication campaigns across social media, broadcast, podcast, and streaming platforms.• Led marketing and comms for iHeartMedia’s 2022 launch into the Metaverse with Roblox and Fortnite.• Built client marketing strategies for entertainment (Disney+, Netflix), and pharma (Pfizer, Gilead).• Introduced MarTech and automation and executed iHeartMedia’s first performance-based marketing and content strategy, increasing lead generation by 30% in 3 months. Created iHeart’s first automated marketing, creating a pipeline incremental to traditional sales calls. Built a customer database of 300,000 contacts and implemented CRM strategy across all marketing & and sales touchpoints. • Revitalized website into a content-driven acquisition and retention tool, increasing traffic by 32% in two weeks and accelerating new client growth by 22% in ten weeks.

San Jose, California, Us

Recruited to build Roku’s first ad marketing team and process. Propelled progress for the brand as a thought leader, developing Roku Advertising’s first-ever global brand guidelines and positioning. Developed, coached, and led an international team of fifteen focused on DTC clients, entertainment brands, and media agencies.• Built marketing strategies for Retail (Best Buy, H&M, Kroger) and Entertainment clients (Netflix, Disney, Fandango).• Led a global team to build and market OneView, Roku’s self-serve ad platform for TV streaming. Created the go-to-market strategy and launched the platform three months ahead of schedule, exceeding revenue goals within six months.• Generated 130% growth in awareness, 40% growth in consideration, and 35% growth in the number of new spending clients within six months of OneView’s launch.• Introduced Roku’s first content marketing strategy, generating a 650% growth in new prospects within seven months.

Boston, Ma, Us

Transitioned the company to a TV-first business and led all global marketing. Delivered excellent outcomes for events, creative marketing, product marketing, content development, press, analyst relations, and sales enablement across North America, Europe, Asia, and Australia.• Redefined content strategy, reduced cost per customer by 26% ,and increased new prospects by 151%.• Conducted CRM and funnel analysis to determine best practices for marketing campaigns, resulting in a 66% decline in cost per customer acquisition and a 15% increase in conversions.• Overhauled global press strategy, leading to a 500% increase in quarterly coverage.• Created content that provided first-time coverage in tier-one outlets, including CNBC, Variety, The Times (UK), Adweek, AdAge, and Business Insider.• Utilized Dataxu’s software products: TouchPoint (media planning), OneView (identity management & data activation), and ClearSight (reporting and analytics) to improve and optimize global paid media plans.

New York, Ny, Us

Transformed truTV from a down-market brand to a top 10 (P18-34) premium network. Administered $100M+ budget and developed the brand positioning, social media, creative strategy, paid media, trade marketing, and events for 24 series on a 100% original network.• Led seven direct reports and a cross-functional team of 45, delivering a 100% increase in sales & affiliate revenue to $500MM.• Delivered more than 12% growth in intent, 48% new viewers, and 6% audience growth over two quarters from the truTV rebrand campaign. • Developed, marketed, and executed sponsored marketing strategies for advertisers across on-air, digital platforms, OOH, and events, contributing $40MM+ in annual revenue.• Decreased viewership median age by 11 years, increased household income by $30k, and boosted college-educated audience by 56% Doubled annual sales and affiliate revenue.• Accelerated the marketing operational workflow from production to launch by 13% through a new cross-functional process.

New York, Ny, Us

Orchestrated comprehensive plans and messaging to reposition Sundance Channel as a Nielsen-rated, ad-supported network. Led cross-functional teams in crafting the positioning, paid media, and on-air/off-air launch plans for its first-ever, original scripted programming slate, delivering 18% viewership growth in 12 months.• Executed promotional strategies and collaborated with network creators, talent, and agents, including Jane Campion, Robert Redford, Danny Boyle, Melissa Bernstein, Jason Momoa, Elisabeth Moss, 50 Cent, Damon Albarn, and Isabella Rossellini.• Planned and managed successful fan engagements with Sundance TV talent at the Sundance Film Festival, Tribeca Film Festival, regional independent theaters, and across social media.

Los Angeles, Ca, Us

• Built the marketing plans for Nickelodeon series, with IP extensions across Nickelodeon movies, theme parks, hotels, cruises, and consumer products• Partnered with Walmart and Nickelodeon star Keke Palmer to launch a national tween clothing line based on the series True Jackson, VP. Coordinated marketing efforts across all key stakeholders and show producers• Oversaw Nickelodeon’s first MMO virtual world, Monkey Quest, exceeding user revenue goals by 50% within six months and reaching 10M users within 12 months, resulting in Viacom's fastest-growing online game in 5 years• Founding member and mentorship chair of MTV Networks’ LGBTQ+ employee DEI group Out@MTVN

Leadership & Management Program

Bachelor Of Science - Bs, Marketing