Digital Marketing Specialist
Current•Responsible for managing Keystone’s digital marketing initiatives through advertising, email marketing, SEO/SEM, and social media platforms.•Maintain websites ensuring all imagery, content, and back- end updates are current.•Build, execute, analyze and optimize digital marketing campaigns across various platforms including Facebook Ads, Google Ads, LinkedIn and Amazon.•Implement targeted email marketing campaigns for all divisions, as well as individual customized content for varied sales regions.•Measure and report performance of social media marketing campaigns.•Work with graphic designers to generate inspirational ideas and incorporate those ideas into social media platforms.•Research and evaluate industry trends for optimization of Ad spend and performance.•Generate original written content for internal and external communication/marketing.•Assist in providing marketing support for all internal and external requests including planning for tradeshows and internal events.