•Responsible for managing Keystone’s digital marketing initiatives through advertising, email marketing, SEO/SEM, and social media platforms.•Maintain websites ensuring all imagery, content, and back- end updates are current.•Build, execute, analyze and optimize digital marketing campaigns across various platforms including Facebook Ads, Google Ads, LinkedIn and Amazon.•Implement targeted email marketing campaigns for all divisions, as well as individual customized content for varied sales regions.•Measure and report performance of social media marketing campaigns.•Work with graphic designers to generate inspirational ideas and incorporate those ideas into social media platforms.•Research and evaluate industry trends for optimization of Ad spend and performance.•Generate original written content for internal and external communication/marketing.•Assist in providing marketing support for all internal and external requests including planning for tradeshows and internal events.

• Conceptualized content and story ideas, focusing on brand friendliness, audience appeal and current trends.• Produced and edited sponsored content on Tiktok for Kippo, the dating app for gamers.• Partnered streamer under the eSports organization X13GG, generating revenue and collaborating with mobile game developer, Raid Shadow Legends, through sponsored streams.• Amassed over 10 million total likes on TikTok through knowledge of current trends and the production of viral videos.• Created and popularized the viral time-warp scan avatar trend on Tiktok with over 1.7 million views on original video.

• Managed social media platforms, including Facebook, Twitter, Instagram, Glassdoor, and Linkedin, implementing and executing marketing strategies and promotion tactics.• Influenced consumer behavior with effective advertising across all owned channels and increased sales revenue.• Supported various bank department processes on a day-to-day basis including Executive, Finance, Loan, Compliance, and Marketing.• Utilized and collected web metrics such as page visits, impressions, link popularity, click-through rates, and cost-per-click to analyze traffic data.

• MaxtOut LA Dance Competition 2019 Awarded Best Costume - Lead thedesign and production to make the performance costume for my team,receiving the best costumes award among over 65 crews in both major andminor divisions.• Directed a competition dance team and choreographed artistic performanceroutines portraying open-style choreography to exhibit at state competitions.• Established clear and competitive team goals such as camaraderie, passion,growth road maps, and strategic plans.• Created and maintained the organization's social media platforms onFacebook and Instagram to promote team events and attract prospectivedancers to the community.