Raynata Osman Email and Phone Number
I have over 10 years of experience in the FinTech industry, where I have developed and executed strategies for business expansion, new brand establishment, and event management. My core competencies include developing and implementing effective sales and marketing strategies, leading and managing high-performing teams, project management and marketing technology solutions architecture. I have a proven track record of delivering exceptional results establishing new brokers within the African market. Most recently, I was the Head of Mergers and Acquisitions at Vault Markets, a fast-paced start-up with a vision to dominate the FinTech space in Africa. I established the M&A department from scratch, managing five teams of 20+ people across four countries. I also lead a team that plans and coordinates up to 100 partner events a month.I am passionate about marketing and creating an impact, not just income. Using the knowledge I’ve gained from a Bachelor of Science in IT where I major in both IT Management and Emerging Technologies. I look forward to utilizing my knowledge on Big Data, Machine Learning, and information systems to implement high-level customer segmentation to enhance targeted and personalized multi-channel marketing campaigns. I love working with companies that have a purpose and vision I can rally behind. I am always ready to learn new skills and take on new challenges, and I am fluid and adaptable like water. I have been told this is what makes me a great leader.
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Marketing Executive - AfricaIcm.Com Mar 2024 - PresentCity Of Cape Town, Western Cape, South Africa -
Advisory Board MemberIsc2 Cape Town Chapter Jan 2024 - PresentCity Of Cape Town, Western Cape, South AfricaISC2: System Security Certification Consortium. Act as the technical marketing voice on the board, advising on all technical marketing systems setup and initiatives. -
Head Of Ib Mergers And AcquisitionsVault Markets Apr 2022 - Sep 2023Cape Town, Western Cape, South AfricaI am responsible for establishing the mergers and acquisitions department from idea to execution, this includes all systems setup and operating procedures. The key function of the department is to onboard and support our partners through event planning and marketing initiatives. Vault Markets is a fast-paced start-up environment with a vision to dominate the FinTech space in Africa. I am also responsible for planning and executing both our office setup and launches in new countries and regions. I collaborate with all other departments to ensure we provide the best possible client experience in all our new offices(George, Swaziland, Tanzania, Namibia). • Manage 5 teams of 4-5 people each across 4 different countries. • Ensure successful onboarding and satisfaction of over 400 partners and growing.• Monitor key metrics such as CAC, NPS, CSAT & LTV • Project planning and execution on office launches in Africa• Planing and execution of high level marketing strategies to increase brand awareness and engagement across 4 countries.• Monitor all partner contract negotiations• B2B relationship management• Identified and converted top-performing partners into lucrative white-label partnerships and successful office launches.• Ensured the seamless implementation of events and sponsorships for key partners across Africa.• Research partner challenges and introduce solution-focused cross-selling playbooks.• Collaborated with the Marketing Department to execute partner centric digital marketing campaigns.• Act as the voice of B2B clients (IBs) to advocate for their needs and preferences, driving software improvements. -
Head Of MarketingVault Markets Nov 2021 - Apr 2022Cape Town, Western Cape, South Africa -
Marketing ConsultantFxprimus Feb 2020 - Oct 2021South Africa -
Introducing BrokerJp Markets Oct 2018 - Sep 2021City Of Johannesburg, Gauteng, South Africa• lead a team of 24 (4 trainers and 20 sales agents across different provinces)• Plan and implement marketing strategies to grow my book of business.• Create simplified training material on highly technical FinTech software• Train both B2B & B2C customers on how to effectively use FinTech Software to get the best results• Manage relationships with over 300 B2B clients• Sustain business growth and Profitability by maximizing value.• Implementation of strategies for my team to maintain a revenue base by managing account retention and renewal.• Execute digital marketing campaigns that build trust and transparency with clients.• Drive revenue from new product feature adoption and expand usage• Plan and speak at seminars in different regions to promote growth. • Successfully grew a portfolio from 0 to over 4000 clients. -
Introducing BrokerAcm Gold (Pvt) Ltd Oct 2016 - Jul 2018City Of Johannesburg, Gauteng, South Africa• Plan and execute digital marketing campaigns for seminars and events to draw In clients.• Train and manage a team of 12 sales agents to convert clients after seminars as well as upsell various trading opportunities.• Onboard B2C clients onto ACM Gold CRM• Provide training on how to use both CRM & MT4 platform (FinTech Software)• Implementation of marketing campaigns to upsell clients on opportunities on MT4 platformKey Achievements• Successfully on-boarded and maintained relationships with over 500 clients within my first 6 months -
Head Brand AmbassadorSamsung South Africa Jun 2014 - Sep 2014City Of Johannesburg, Gauteng, South AfricaResponsibilities:• Ensure all other ambassadors are on time and neat• Manage lunch schedule• Ensure all other ambassadors are up to date with their information. -
Brand AmbassadorSamsung South Africa Feb 2014 - May 2014JohannesburgResponsibilities:• At instore activations I would show clients the benefits of choosing a Samsung device within their price range over every other device.• At center court activations, I would explain all the new features of all newly released Samsung products from T.V's to sound bars and cell phones. -
Google AmbassadorGoogle Jul 2013 - Jul 2014VaalResponsibilities:• Plan and execute various marketing initiatives to increase student adoption of google apps suit.• Plan and host “Google Mapping Parties” with students on Campus to educate them on how to add business profiles to google maps and improve user experience for businesses.• Tain Students on Google apps suite use cases.Achievements:• Successfully trained over 500 students on google docs and best practices. -
Sales RepresentativeJt Foxx Organization Sep 2013 - Oct 2013Vanderbijlpark, Gauteng, South AfricaSell the opportunity to take a picture with JT Foxx after he speaks at each event. We sold images in Johannesburg, Cape Town, and Durban.Organize accommodation and travel plans for a teamon 4 people to each city.
Raynata Osman Education Details
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Computer Software Engineering -
Marketing -
Eric Louw High School
Frequently Asked Questions about Raynata Osman
What company does Raynata Osman work for?
Raynata Osman works for Icm.com
What is Raynata Osman's role at the current company?
Raynata Osman's current role is Project Management | Business & Marketing Strategy | Marketing Solutions Architect.
What schools did Raynata Osman attend?
Raynata Osman attended Richfield, Freecodecamp, Hubspot Academy, Eric Louw High School.
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